Technology entrepreneurship: bringing innovation to the marketplace

Integrating theory and practice, this book provides students with the knowledge, skills and practical approaches needed to deal with the challenges involved in managing, commercializing and marketing technological innovation and new business development

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Bibliographische Detailangaben
Hauptverfasser: Evers, Natasha (VerfasserIn), Cunningham, James (VerfasserIn), Hoholm, Thomas (VerfasserIn)
Format: Buch
Sprache:English
Veröffentlicht: Basingstoke [u.a.] Palgrave Macmillan 2014
Schlagworte:
Zusammenfassung:Integrating theory and practice, this book provides students with the knowledge, skills and practical approaches needed to deal with the challenges involved in managing, commercializing and marketing technological innovation and new business development
Beschreibung:Literaturangaben
Beschreibung:XXX, 394 S. graph. Darst. 24 cm
ISBN:9781137020109

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