Specialization in Online Innovation Communities: Understand and Manage Specialized Members
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Wiesbaden
Springer Fachmedien Wiesbaden
2014
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| Schriftenreihe: | Forschungs-/Entwicklungs-/Innovations-Management
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| Schlagworte: | |
| Online-Zugang: | BFB01 BTU01 FHA01 FHI01 FHM01 FHN01 FHR01 FKE01 FNU01 FRO01 FWS01 FWS02 HWR01 UBG01 UBM01 UBT01 UBY01 UPA01 Volltext Inhaltsverzeichnis Abstract |
| Beschreibung: | 1 Online-Ressource (XVI, 163 p. 27 illus) |
| ISBN: | 9783658053185 |
| DOI: | 10.1007/978-3-658-05318-5 |
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| adam_text | SPECIALIZATION IN ONLINE INNOVATION COMMUNITIES
/ BIERWALD, JAN
: 2014
TABLE OF CONTENTS / INHALTSVERZEICHNIS
ONLINE INNOVATION COMMUNITIES
FACTORS INFLUENCING COMMUNITY MEMBER BEHAVIOR
COMMUNITY MEMBERS‘ CONTRIBUTION FOCUS
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
SPECIALIZATION IN ONLINE INNOVATION COMMUNITIES
/ BIERWALD, JAN
: 2014
ABSTRACT / INHALTSTEXT
JAN BIERWALD PRESENTS THE INDIVIDUAL BEHAVIOR OF MEMBERS IN ONLINE
INNOVATION COMMUNITIES, IN WHICH THOUSANDS OF USERS CONTRIBUTE
VOLUNTARILY TO A JOINTLY DEVELOPED OUTCOME. THE INDIVIDUAL MEMBER
BEHAVIOR IS EXPLORED BY CONDUCTING A DETAILED CONTENT ANALYSIS OF MORE
THAN 7,300 MAILS. HIS STUDY SHOWS ON WHICH CONTENT INDIVIDUAL MEMBERS
FOCUS THEIR CONTRIBUTIONS AND HOW SPECIALIZED MEMBERS BEHAVE WITHIN THE
COMMUNITY. THIS LEADS TO VARIOUS IMPLICATIONS FOR TODAY’S COMMUNITY
MANAGEMENT TO IMPROVE THE ATTRACTING, CONTROLLING AND RETAINING OF THEIR
MEMBERS. CONTENTS ONLINE INNOVATION COMMUNITIES FACTORS INFLUENCING
COMMUNITY MEMBER BEHAVIOR COMMUNITY MEMBERS‘ CONTRIBUTION FOCUS TARGET
GROUPS FACULTY AND STUDENTS IN BUSINESS ADMINISTRATION WITH A FOCUS ON
INNOVATION MANAGEMENT, ORGANIZATION, MARKETING, AND ENTREPRENEURSHIP
PRACTITIONERS IN THE FIELDS OF RESEARCH & DEVELOPMENT, AND MARKETING THE
AUTHOR JAN BIERWALD WORKED AS MANAGEMENT CONSULTANT BEFORE HE GAINED HIS
DOCTORATE DEGREE WHILE WORKING WITH PROF. DR. CORNELIUS HERSTATT AT THE
INSTITUTE OF TECHNOLOGY AND INNOVATION MANAGEMENT. AFTER FINALIZING HIS
PHD HE DECIDED TO REJOIN THE CONSULTING SECTOR
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
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| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-658-05318-5 |
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| spellingShingle | Bierwald, Jan Specialization in Online Innovation Communities Understand and Manage Specialized Members Wirtschaft Economics Entrepreneurship Innovationsmanagement (DE-588)4161817-8 gnd Social Media (DE-588)4639271-3 gnd Verhalten (DE-588)4062860-7 gnd |
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| title | Specialization in Online Innovation Communities Understand and Manage Specialized Members |
| title_auth | Specialization in Online Innovation Communities Understand and Manage Specialized Members |
| title_exact_search | Specialization in Online Innovation Communities Understand and Manage Specialized Members |
| title_full | Specialization in Online Innovation Communities Understand and Manage Specialized Members Jan Bierwald |
| title_fullStr | Specialization in Online Innovation Communities Understand and Manage Specialized Members Jan Bierwald |
| title_full_unstemmed | Specialization in Online Innovation Communities Understand and Manage Specialized Members Jan Bierwald |
| title_short | Specialization in Online Innovation Communities |
| title_sort | specialization in online innovation communities understand and manage specialized members |
| title_sub | Understand and Manage Specialized Members |
| topic | Wirtschaft Economics Entrepreneurship Innovationsmanagement (DE-588)4161817-8 gnd Social Media (DE-588)4639271-3 gnd Verhalten (DE-588)4062860-7 gnd |
| topic_facet | Wirtschaft Economics Entrepreneurship Innovationsmanagement Social Media Verhalten |
| url | https://doi.org/10.1007/978-3-658-05318-5 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027284275&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027284275&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT bierwaldjan specializationinonlineinnovationcommunitiesunderstandandmanagespecializedmembers |