Pricing and revenue optimization:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Stanford, Calif.
Stanford Business Books
2011
|
| Ausgabe: | Reprint. with corr. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XII, 355 S. graph. Darst. |
| ISBN: | 0804746982 |
Internformat
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| 245 | 1 | 0 | |a Pricing and revenue optimization |c Robert L. Phillips |
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Datensatz im Suchindex
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|---|---|
| adam_text | CONTENTS
Preface
Chapter l Background and Introduction
1.1
Historical Background and Context
1.2
The Financial Impact of Pricing and Revenue Optimization
1.3
Organization of the Book
Chapter
2
Introduction to Pricing and Revenue Optimization
2.1
The Challenges of Pricing
2.2
Traditional Approaches to Pricing
2.3
The Scope of Pricing and Revenue Optimization
2.4
The Pricing and Revenue Optimization Process
2.5
Summary
2.6
Exercises
Chapter
3
Basic Price Optimization
3.1
The Price-Response Function
3.2
Price Response with Competition
3.3
Incremental Costs
3.4
The Basic Price Optimization Problem
3.5
Summary and Extensions
3.6
Exercises
Chapter
4
Price Differentiation
4.1
The Economics of Price Differentiation
4.2
Limits to Price Differentiation
4.3
Tactics for Price Differentiation
4.4
Volume Discounts
4.5
Calculating Differentiated Prices
xi
1
2
13
14
18
18
22
26
29
35
36
38
38
55
59
61
69
70
74
75
77
78
86
89
4.6
Price
Differentiation
and Consumer Welfare
93
4.7
Summary
96
4.8
Exercises
96
Chapter
5
Pricing with Constrained Supply
99
5.1
The Nature of Supply Constraints
100
5.2
Optimal Pricing with a Supply Constraint
101
5.3
Opportunity Cost
103
5.4
Market Segmentation and Supply Constraints
104
5.5
Variable Pricing
106
5.6
Variable Pricing in Action 111
5.7
Summary
116
5.8
Exercises
117
Chapter
6
Revenue Management
120
6.1
History
121
6.2
Levels of Revenue Management
123
6.3
Revenue Management Strategy
123
6.4
The System Context
125
6.5
Booking Control
126
6.6
Tactical Revenue Management
131
6.7
Net Contribution in Revenue Management
136
6.8
Measuring Revenue Management Effectiveness
140
6.9
Revenue Management in Action
141
6.10
Summary
144
6.11
Exercise
146
Chapter
7
Capacity Allocation
149
7.1
Introduction
149
7.2
The Two-Class Problem
149
7.3
Capacity Allocation with Multiple Fare Classes
158
7.4
Capacity Allocation with Dependent Demands
165
7.5
Capacity Allocation in Action
169
7.6
Measuring Capacity Allocation Effectiveness
170
7.7
Summary
172
7.8
Exercises
173
Chapter
8
Network Management
176
8.1
Background and Introduction
176
8.2
When is Network Management Applicable?
177
8.3
A Linear Programming Approach
183
8.4
Virtual Nesting
189
8.5
Network Bid Pricing
195
8.6
Dynamie
Virtual
Nesting
202
8.7
Network Management in Action
202
8.8
Summary
204
8.9
Exercises
205
Chapter
9
Overbooking
207
9.1
Introduction
207
9.2
A Model of Customer Bookings
212
9.3
Solution Approaches
213
9.4
Extensions
228
9.5
Measuring and Managing Overbooking
233
9.6
Alternatives to Overbooking
235
9.7
*Appendix: Derivation of the Show Probability for Overbooking
237
9.8
Exercises
238
Chapter
10
Markdown
Management
240
10.1
Background
241
10.2
Markdown
Optimization
249
10.3
Estimating
Markdown
Sensitivity
256
10.4
Markdown
Management in Action
258
10.5
Summary
261
10.6
Exercises
261
Chapter
11
Customized Pricing
264
11.1
Background and Business Setting
■ 264
11.2
Calculating Optimal Customized Prices
269
11.3
Bid Response
277
11.4
Extensions and Variations
290
11.5
Customized Pricing in Action
297
11.6
Exercise
299
Chapter
12
Pricing and Revenue Optimization and Customer Acceptance
301
12.1
Price Presentation and Framing
304
12.2
Fairness
309
12.3
Implications for Pricing and Revenue Optimization
315
12.4
Summary
321
12.5
Exercise
321
Appendix A Optimization
323
A.I Continuous Optimization
323
A.2 Linear Programming
324
A.3 Duality and Complementary Slackness
325
A.4 Discrete Optimization
326
Appendix
В
Probability
327
B.I Probability Distributions
327
B.2 Continuous Distributions
330
B.3 Discrete Distributions
331
Bibliography
337
Index
345
|
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| spelling | Phillips, Robert L. Verfasser aut Pricing and revenue optimization Robert L. Phillips Reprint. with corr. Stanford, Calif. Stanford Business Books 2011 XII, 355 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Revenue Management Pricing Revenue management Preiskalkulation (DE-588)4175621-6 gnd rswk-swf Preispolitik (DE-588)4047118-4 gnd rswk-swf Revenue Management (DE-588)4444408-4 gnd rswk-swf Optimierung (DE-588)4043664-0 gnd rswk-swf Preiskalkulation (DE-588)4175621-6 s Revenue Management (DE-588)4444408-4 s DE-604 Preispolitik (DE-588)4047118-4 s Optimierung (DE-588)4043664-0 s DE-188 1\p DE-604 Digitalisierung UB Passau - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027277713&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Phillips, Robert L. Pricing and revenue optimization Revenue Management Pricing Revenue management Preiskalkulation (DE-588)4175621-6 gnd Preispolitik (DE-588)4047118-4 gnd Revenue Management (DE-588)4444408-4 gnd Optimierung (DE-588)4043664-0 gnd |
| subject_GND | (DE-588)4175621-6 (DE-588)4047118-4 (DE-588)4444408-4 (DE-588)4043664-0 |
| title | Pricing and revenue optimization |
| title_auth | Pricing and revenue optimization |
| title_exact_search | Pricing and revenue optimization |
| title_full | Pricing and revenue optimization Robert L. Phillips |
| title_fullStr | Pricing and revenue optimization Robert L. Phillips |
| title_full_unstemmed | Pricing and revenue optimization Robert L. Phillips |
| title_short | Pricing and revenue optimization |
| title_sort | pricing and revenue optimization |
| topic | Revenue Management Pricing Revenue management Preiskalkulation (DE-588)4175621-6 gnd Preispolitik (DE-588)4047118-4 gnd Revenue Management (DE-588)4444408-4 gnd Optimierung (DE-588)4043664-0 gnd |
| topic_facet | Revenue Management Pricing Revenue management Preiskalkulation Preispolitik Optimierung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027277713&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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