Platform adoption in system markets: empirical insights into the drivers of network effects and their impact on consumer choice
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Buch |
| Sprache: | English |
| Veröffentlicht: |
Hamburg
Kovač
2014
|
| Schriftenreihe: | Schriftenreihe Merkur
86 |
| Schlagworte: | |
| Online-Zugang: | Zusätzliche Angaben Inhaltsverzeichnis |
| Beschreibung: | XXI, 264 S. Ill., graph. Darst. |
| ISBN: | 9783830075110 |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1804152168275509248 |
|---|---|
| adam_text | CONTENTS
LIST OF FIGURES XV
LIST OF TABLES XVII
LIST OF ABBREVIATIONS XIX
1 INTRODUCTION 1
1.1 MOTIVATION 1
1.2 RESEARCH SCOPE AND STUDY OUTLINE
2 CONCEPTUAL FOUNDATION - SYSTEM MARKETS AND NETWORK EFFECTS
2.1 TERMINOLOGY AND PECULIARITIES OF SYSTEM MARKETS
2.1.1 DEFINITION AND DELIMITATION
2.1.2 CONSTITUENT CHARACTERISTICS OF TECHNOLOGICAL SYSTEMS 13
2.2 INSTALLED BASE.. COMPLEMENTARY GOODS., AND NETWORK EFFECTS 18
2.2.1 INTRINSIC AND EXTRINSIC PRODUCT VALUE 18
2.2.2 DIRECT AND INDIRECT NETWORK EFFECTS 21
2.2.3 CONSEQUENCES OF NETWORK EFFECTS 30
2.3 INNOVATION DIFFUSION THEORY AND ADOPTION IN SYSTEM MARKETS 33
2.3.1 DETERMINANTS OF SINGULAR PRODUCT ADOPTION 34
2.3.2 IMPLICATIONS OF INNOVATION DIFFUSION THEORY FOR MODELING
PLATFORM ADOPTION 37
2.4 RESEARCH CONTEXT - THE GAME CONSOLE INDUSTRY 39
2.4.1 INDUSTRY OVERVIEW AND ACADEMIC AND PRACTICAL RELEVANCE .... 39
2.4.2 ECONOMIC PRINCIPLES OF VIDEO GAMING 43
HTTP://D-NB.INFO/1047160889
XII
CONTENTS
3 LITERATURE REVIEW 49
3.1 OVERVIEW AND RESEARCH STREAMS 49
3.2 RELATED EMPIRICAL LITERATURE 53
3.3 RESEARCH GAPS AND IMPLICATIONS FOR FURTHER ANALYSIS 61
4 EMPIRICAL STUDIES OF PLATFORM ADOPTION IN SYSTEM MARKETS 69
4.1 QUALITATIVE PRE-STUDY: DETERMINANTS. ANTECEDENTS, AND MODERATORS
OF PLATFORM ADOPTION 70
4.1.1 RESEARCH GOALS 70
4.1.2 METHODOLOGICAL BACKGROUND AND RESEARCH DESIGN 71
4.1.3 RESULTS AND DISCUSSION 76
4.1.3.1 EVALUATION CRITERIA 76
4.1.3.2 STUDY RESULTS 78
4.1.3.3 DISCUSSION AND IMPLICATIONS FOR FURTHER ANALYSIS .... 90
4.2 DECOMPOSITIONAL INVESTIGATION INTO THE DRIVERS OF NETWORK EFFECTS -
A CHOICE-BASED CONJOINT APPROACH 94
4.2.1 RESEARCH GOALS AND STUDY OVERVIEW 94
4.2.2 CONCEPTUAL FRAMEWORK 95
4.2.3 METHOD 101
4.2.3.1 CHOICE-BASED CONJOINT ANALYSIS 101
4.2.3.2 RESEARCH DESIGN 104
4.2.3.3 SAMPLE AND DATA COLLECTION 110
4.2.4 RESULTS ILL
4.2.4.1 AGGREGATE AND INDIVIDUAL ESTIMATION OF UTILITIES ILL
4.2.4.2 SAMPLE SEGMENTATION 119
4.2.5 DISCUSSION 126
4.3 A STRUCTURAL MODEL OF PLATFORM ADOPTION WITH DIRECT AND INDIRECT
NETWORK EFFECTS 131
4.3.1 RESEARCH GOALS AND STUDY OVERVIEW 131
4.3.2 THEORY 132
4.3.2.1 PERCEIVED VALUE AND INTENTION TO ADOPTION 132
4.3.2.2 CONCEPTUAL FRAMEWORK AND HYPOTHESES 135
CONTENTS XIII
4.3.3 METHOD 140
4.3.3.1 STRUCTURAL EQUATION MODELING 140
4.3.3.2 RESEARCH DESIGN 145
4.3.3.3 SAMPLE AND DATA COLLECTION 150
4.3.4 RESULTS 151
4.3.4.1 AGGREGATE MODEL ESTIMATION 153
4.3.4.2 MULTIGROUP COMPARISONS 163
4.3.5 DISCUSSION . 169
5 CLOSING REMARKS 173
5.1 SUMMARY . . . 173
5.2 IMPLICATIONS 176
5.2.1 IMPLICATIONS FOR MARKETING SCIENCE 176
5.2.2 IMPLICATIONS FOR MANAGEMENT. PRACTICE 182
5.3 LIMITATIONS AND FUTURE RESEARCH 190
APPENDIX 195
REFERENCES
221
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| building | Verbundindex |
| bvnumber | BV041831544 |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)880125468 (DE-599)HBZHT018188112 |
| discipline | Wirtschaftswissenschaften |
| format | Thesis Book |
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| id | DE-604.BV041831544 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T01:06:25Z |
| institution | BVB |
| isbn | 9783830075110 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027276422 |
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| physical | XXI, 264 S. Ill., graph. Darst. |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Kovač |
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| series | Schriftenreihe Merkur |
| series2 | Schriftenreihe Merkur |
| spelling | Schauerte, Nico 1984- Verfasser (DE-588)1047867508 aut Platform adoption in system markets empirical insights into the drivers of network effects and their impact on consumer choice Nico Wiegand Hamburg Kovač 2014 XXI, 264 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Schriftenreihe Merkur 86 Zugl.: Münster (Westfalen), Univ., Diss., 2014 Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Netzeffekt (DE-588)4246990-9 gnd rswk-swf Systemplattform (DE-588)4674460-5 gnd rswk-swf Videospielemarkt (DE-588)4127562-7 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Systemplattform (DE-588)4674460-5 s Netzeffekt (DE-588)4246990-9 s Verbraucherverhalten (DE-588)4062644-1 s Videospielemarkt (DE-588)4127562-7 s b DE-604 Schriftenreihe Merkur 86 (DE-604)BV013031929 86 http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=5540011&custom_att_2=simple_viewer Platform adoption in system markets Zusätzliche Angaben DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027276422&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Schauerte, Nico 1984- Platform adoption in system markets empirical insights into the drivers of network effects and their impact on consumer choice Schriftenreihe Merkur Verbraucherverhalten (DE-588)4062644-1 gnd Netzeffekt (DE-588)4246990-9 gnd Systemplattform (DE-588)4674460-5 gnd Videospielemarkt (DE-588)4127562-7 gnd |
| subject_GND | (DE-588)4062644-1 (DE-588)4246990-9 (DE-588)4674460-5 (DE-588)4127562-7 (DE-588)4113937-9 |
| title | Platform adoption in system markets empirical insights into the drivers of network effects and their impact on consumer choice |
| title_auth | Platform adoption in system markets empirical insights into the drivers of network effects and their impact on consumer choice |
| title_exact_search | Platform adoption in system markets empirical insights into the drivers of network effects and their impact on consumer choice |
| title_full | Platform adoption in system markets empirical insights into the drivers of network effects and their impact on consumer choice Nico Wiegand |
| title_fullStr | Platform adoption in system markets empirical insights into the drivers of network effects and their impact on consumer choice Nico Wiegand |
| title_full_unstemmed | Platform adoption in system markets empirical insights into the drivers of network effects and their impact on consumer choice Nico Wiegand |
| title_short | Platform adoption in system markets |
| title_sort | platform adoption in system markets empirical insights into the drivers of network effects and their impact on consumer choice |
| title_sub | empirical insights into the drivers of network effects and their impact on consumer choice |
| topic | Verbraucherverhalten (DE-588)4062644-1 gnd Netzeffekt (DE-588)4246990-9 gnd Systemplattform (DE-588)4674460-5 gnd Videospielemarkt (DE-588)4127562-7 gnd |
| topic_facet | Verbraucherverhalten Netzeffekt Systemplattform Videospielemarkt Hochschulschrift |
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| volume_link | (DE-604)BV013031929 |
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