Essentials of marketing: a marketing strategy planning approach
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York, NY
McGraw-Hill
2015
|
| Edition: | 14. ed., internat. student ed. |
| Subjects: | |
| Item Description: | Includes bibliographical references and indexes |
| Physical Description: | XLIII, 717 S. Ill., graph. Darst. |
| ISBN: | 9781259251634 |
Staff View
MARC
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| 245 | 1 | 0 | |a Essentials of marketing |b a marketing strategy planning approach |c William D. Perreault, Jr. ; Joseph P. Cannon ; E. Jerome McCarthy |
| 250 | |a 14. ed., internat. student ed. | ||
| 264 | 1 | |a New York, NY |b McGraw-Hill |c 2015 | |
| 300 | |a XLIII, 717 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and indexes | ||
| 650 | 4 | |a Marketing | |
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| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
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| 700 | 1 | |a Cannon, Joseph P. |e Verfasser |4 aut | |
| 700 | 1 | |a McCarthy, Edmund Jerome |d 1928-2015 |e Verfasser |0 (DE-588)12861949X |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-027272173 | ||
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| author | Perreault, William D. Cannon, Joseph P. McCarthy, Edmund Jerome 1928-2015 |
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| id | DE-604.BV041827230 |
| illustrated | Illustrated |
| indexdate | 2025-02-20T06:43:55Z |
| institution | BVB |
| isbn | 9781259251634 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027272173 |
| oclc_num | 879940494 |
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| physical | XLIII, 717 S. Ill., graph. Darst. |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | McGraw-Hill |
| record_format | marc |
| spellingShingle | Perreault, William D. Cannon, Joseph P. McCarthy, Edmund Jerome 1928-2015 Essentials of marketing a marketing strategy planning approach Marketing Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 |
| title | Essentials of marketing a marketing strategy planning approach |
| title_auth | Essentials of marketing a marketing strategy planning approach |
| title_exact_search | Essentials of marketing a marketing strategy planning approach |
| title_full | Essentials of marketing a marketing strategy planning approach William D. Perreault, Jr. ; Joseph P. Cannon ; E. Jerome McCarthy |
| title_fullStr | Essentials of marketing a marketing strategy planning approach William D. Perreault, Jr. ; Joseph P. Cannon ; E. Jerome McCarthy |
| title_full_unstemmed | Essentials of marketing a marketing strategy planning approach William D. Perreault, Jr. ; Joseph P. Cannon ; E. Jerome McCarthy |
| title_short | Essentials of marketing |
| title_sort | essentials of marketing a marketing strategy planning approach |
| title_sub | a marketing strategy planning approach |
| topic | Marketing Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing |
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THWS Schweinfurt Zentralbibliothek Lesesaal
| Call Number: |
2000 QP 600 P455(14) |
|---|---|
| Copy 1 | ausleihbar Available Place a Hold |
| Copy 2 | ausleihbar Available Place a Hold |
| Copy 3 | ausleihbar Available Place a Hold |