Essentials of marketing: a marketing strategy planning approach
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
McGraw-Hill
2015
|
| Ausgabe: | 14. ed., internat. student ed. |
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references and indexes |
| Beschreibung: | XLIII, 717 S. Ill., graph. Darst. |
| ISBN: | 9781259251634 |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV041827230 | ||
| 003 | DE-604 | ||
| 005 | 20141007 | ||
| 007 | t | ||
| 008 | 140505s2015 xxuad|| |||| 00||| eng d | ||
| 020 | |a 9781259251634 |c alk. paper |9 978-1-259-25163-4 | ||
| 035 | |a (OCoLC)879940494 | ||
| 035 | |a (DE-599)BVBBV041827230 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
| 049 | |a DE-1050 |a DE-11 |a DE-573 |a DE-862 | ||
| 050 | 0 | |a HF5415 | |
| 082 | 0 | |a 658.8 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Perreault, William D. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Essentials of marketing |b a marketing strategy planning approach |c William D. Perreault, Jr. ; Joseph P. Cannon ; E. Jerome McCarthy |
| 250 | |a 14. ed., internat. student ed. | ||
| 264 | 1 | |a New York, NY |b McGraw-Hill |c 2015 | |
| 300 | |a XLIII, 717 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and indexes | ||
| 650 | 4 | |a Marketing | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Cannon, Joseph P. |e Verfasser |4 aut | |
| 700 | 1 | |a McCarthy, Edmund Jerome |d 1928-2015 |e Verfasser |0 (DE-588)12861949X |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-027272173 | ||
Datensatz im Suchindex
| DE-BY-862_location | 2000 |
|---|---|
| DE-BY-FWS_call_number | 2000/QP 600 P455(14) |
| DE-BY-FWS_katkey | 527242 |
| DE-BY-FWS_media_number | 083000511029 083000511030 083000511028 |
| _version_ | 1806176831304368128 |
| any_adam_object | |
| author | Perreault, William D. Cannon, Joseph P. McCarthy, Edmund Jerome 1928-2015 |
| author_GND | (DE-588)12861949X |
| author_facet | Perreault, William D. Cannon, Joseph P. McCarthy, Edmund Jerome 1928-2015 |
| author_role | aut aut aut |
| author_sort | Perreault, William D. |
| author_variant | w d p wd wdp j p c jp jpc e j m ej ejm |
| building | Verbundindex |
| bvnumber | BV041827230 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 |
| callnumber-search | HF5415 |
| callnumber-sort | HF 45415 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)879940494 (DE-599)BVBBV041827230 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 14. ed., internat. student ed. |
| format | Book |
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| id | DE-604.BV041827230 |
| illustrated | Illustrated |
| indexdate | 2024-08-01T11:27:34Z |
| institution | BVB |
| isbn | 9781259251634 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027272173 |
| oclc_num | 879940494 |
| open_access_boolean | |
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| owner_facet | DE-1050 DE-11 DE-573 DE-862 DE-BY-FWS |
| physical | XLIII, 717 S. Ill., graph. Darst. |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | McGraw-Hill |
| record_format | marc |
| spellingShingle | Perreault, William D. Cannon, Joseph P. McCarthy, Edmund Jerome 1928-2015 Essentials of marketing a marketing strategy planning approach Marketing Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 |
| title | Essentials of marketing a marketing strategy planning approach |
| title_auth | Essentials of marketing a marketing strategy planning approach |
| title_exact_search | Essentials of marketing a marketing strategy planning approach |
| title_full | Essentials of marketing a marketing strategy planning approach William D. Perreault, Jr. ; Joseph P. Cannon ; E. Jerome McCarthy |
| title_fullStr | Essentials of marketing a marketing strategy planning approach William D. Perreault, Jr. ; Joseph P. Cannon ; E. Jerome McCarthy |
| title_full_unstemmed | Essentials of marketing a marketing strategy planning approach William D. Perreault, Jr. ; Joseph P. Cannon ; E. Jerome McCarthy |
| title_short | Essentials of marketing |
| title_sort | essentials of marketing a marketing strategy planning approach |
| title_sub | a marketing strategy planning approach |
| topic | Marketing Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing |
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