APA-Zitierstil (7. Ausg.)

Perreault, W. D., Cannon, J. P., & McCarthy, E. J. (2015). Essentials of marketing: A marketing strategy planning approach (14. ed., internat. student ed.). McGraw-Hill.

Chicago-Zitierstil (17. Ausg.)

Perreault, William D., Joseph P. Cannon, und Edmund Jerome McCarthy. Essentials of Marketing: A Marketing Strategy Planning Approach. 14. ed., internat. student ed. New York, NY: McGraw-Hill, 2015.

MLA-Zitierstil (9. Ausg.)

Perreault, William D., et al. Essentials of Marketing: A Marketing Strategy Planning Approach. 14. ed., internat. student ed. McGraw-Hill, 2015.