Contemporary brand management:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Los Angeles, Calif. [u.a.]
Sage
2015
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XI, 259 S. Ill., graph. Darst. |
| ISBN: | 9781452242873 |
Internformat
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| 245 | 1 | 0 | |a Contemporary brand management |c Johny K. Johansson ; Kurt A. Carlson |
| 264 | 1 | |a Los Angeles, Calif. [u.a.] |b Sage |c 2015 | |
| 300 | |a XI, 259 S. |b Ill., graph. Darst. | ||
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| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Branding (Marketing) |x Management | |
| 650 | 4 | |a Strategic planning | |
| 700 | 1 | |a Carlson, Kurt A. |e Verfasser |4 aut | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe, PDF |z 978-1-4833-1196-8 |
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Datensatz im Suchindex
| _version_ | 1804152160693256192 |
|---|---|
| adam_text | CONTEMPORARY BRAND MANAGEMENT
/ JOHANSSON, JOHNY K.
: 2014
TABLE OF CONTENTS / INHALTSVERZEICHNIS
BRANDING FUNDAMENTALS
HOW BRANDS WORK
BRAND EQUITY AND BRAND VALUE
BRAND POSITIONING
BUILDING A NEW BRAND
BRANDING STRATEGIES
MANAGING AN ESTABLISHED BRAND
BRAND EXTENSION
INTERNATIONAL BRAND EXPANSION
BRAND ACQUISITION AND PORTFOLIOS
NEW BRANDING APPLICATIONS
SUMMARY AND NEW EXTENSIONS
REFERENCES
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
| any_adam_object | 1 |
| author | Johansson, Johny K. Carlson, Kurt A. |
| author_GND | (DE-588)132977974 |
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| author_sort | Johansson, Johny K. |
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| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| illustrated | Illustrated |
| indexdate | 2024-07-10T01:06:18Z |
| institution | BVB |
| isbn | 9781452242873 |
| language | English |
| lccn | 013034507 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027271994 |
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| physical | XI, 259 S. Ill., graph. Darst. |
| publishDate | 2015 |
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| publisher | Sage |
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| spelling | Johansson, Johny K. Verfasser (DE-588)132977974 aut Contemporary brand management Johny K. Johansson ; Kurt A. Carlson Los Angeles, Calif. [u.a.] Sage 2015 XI, 259 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Branding (Marketing) Management Strategic planning Carlson, Kurt A. Verfasser aut Erscheint auch als Online-Ausgabe, PDF 978-1-4833-1196-8 LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027271994&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Johansson, Johny K. Carlson, Kurt A. Contemporary brand management Branding (Marketing) Management Strategic planning |
| title | Contemporary brand management |
| title_auth | Contemporary brand management |
| title_exact_search | Contemporary brand management |
| title_full | Contemporary brand management Johny K. Johansson ; Kurt A. Carlson |
| title_fullStr | Contemporary brand management Johny K. Johansson ; Kurt A. Carlson |
| title_full_unstemmed | Contemporary brand management Johny K. Johansson ; Kurt A. Carlson |
| title_short | Contemporary brand management |
| title_sort | contemporary brand management |
| topic | Branding (Marketing) Management Strategic planning |
| topic_facet | Branding (Marketing) Management Strategic planning |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027271994&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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