Professionelles Guerilla-Marketing: Grundlagen, Instrumente, Controlling
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Wiesbaden
Springer Gabler
2013
|
| Schlagworte: | |
| Online-Zugang: | Inhaltstext |
| Beschreibung: | Literaturangaben |
| Beschreibung: | XIX, 198 S. Ill., graph. Darst. 240 mm x 168 mm |
| ISBN: | 9783658022679 |
Internformat
MARC
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| 003 | DE-604 | ||
| 005 | 20151217 | ||
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| 024 | 3 | |a 9783658022679 | |
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| 245 | 1 | 0 | |a Professionelles Guerilla-Marketing |b Grundlagen, Instrumente, Controlling |c Katharina Hutter ; Stefan Hoffmann |
| 264 | 1 | |a Wiesbaden |b Springer Gabler |c 2013 | |
| 300 | |a XIX, 198 S. |b Ill., graph. Darst. |c 240 mm x 168 mm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Literaturangaben | ||
| 650 | 0 | 7 | |a Guerilla Marketing |0 (DE-588)7614005-2 |2 gnd |9 rswk-swf |
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| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Hoffmann, Stefan |e Verfasser |4 aut | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-3-658-02268-6 |
| 856 | 4 | 2 | |m X:MVB |q text/html |u http://deposit.dnb.de/cgi-bin/dokserv?id=4528151&prov=M&dok_var=1&dok_ext=htm |3 Inhaltstext |
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Datensatz im Suchindex
| _version_ | 1817469532002844672 |
|---|---|
| adam_text | |
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| author | Klug, Katharina 1980- Hoffmann, Stefan |
| author_GND | (DE-588)1153713721 |
| author_facet | Klug, Katharina 1980- Hoffmann, Stefan |
| author_role | aut aut |
| author_sort | Klug, Katharina 1980- |
| author_variant | k k kk s h sh |
| building | Verbundindex |
| bvnumber | BV041812789 |
| classification_rvk | QP 600 |
| classification_tum | WIR 800f |
| ctrlnum | (OCoLC)865145917 (DE-599)DNB1044784814 |
| dewey-full | 658.802 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.802 |
| dewey-search | 658.802 |
| dewey-sort | 3658.802 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV041812789 |
| illustrated | Illustrated |
| indexdate | 2024-12-04T01:00:13Z |
| institution | BVB |
| isbn | 9783658022679 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027258103 |
| oclc_num | 865145917 |
| open_access_boolean | |
| owner | DE-2070s DE-1050 DE-1029 DE-Aug4 DE-2075 DE-1028 DE-861 |
| owner_facet | DE-2070s DE-1050 DE-1029 DE-Aug4 DE-2075 DE-1028 DE-861 |
| physical | XIX, 198 S. Ill., graph. Darst. 240 mm x 168 mm |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Springer Gabler |
| record_format | marc |
| spelling | Klug, Katharina 1980- Verfasser (DE-588)1153713721 aut Professionelles Guerilla-Marketing Grundlagen, Instrumente, Controlling Katharina Hutter ; Stefan Hoffmann Wiesbaden Springer Gabler 2013 XIX, 198 S. Ill., graph. Darst. 240 mm x 168 mm txt rdacontent n rdamedia nc rdacarrier Literaturangaben Guerilla Marketing (DE-588)7614005-2 gnd rswk-swf Guerilla Marketing (DE-588)7614005-2 s DE-604 Hoffmann, Stefan Verfasser aut Erscheint auch als Online-Ausgabe 978-3-658-02268-6 X:MVB text/html http://deposit.dnb.de/cgi-bin/dokserv?id=4528151&prov=M&dok_var=1&dok_ext=htm Inhaltstext |
| spellingShingle | Klug, Katharina 1980- Hoffmann, Stefan Professionelles Guerilla-Marketing Grundlagen, Instrumente, Controlling Guerilla Marketing (DE-588)7614005-2 gnd |
| subject_GND | (DE-588)7614005-2 |
| title | Professionelles Guerilla-Marketing Grundlagen, Instrumente, Controlling |
| title_auth | Professionelles Guerilla-Marketing Grundlagen, Instrumente, Controlling |
| title_exact_search | Professionelles Guerilla-Marketing Grundlagen, Instrumente, Controlling |
| title_full | Professionelles Guerilla-Marketing Grundlagen, Instrumente, Controlling Katharina Hutter ; Stefan Hoffmann |
| title_fullStr | Professionelles Guerilla-Marketing Grundlagen, Instrumente, Controlling Katharina Hutter ; Stefan Hoffmann |
| title_full_unstemmed | Professionelles Guerilla-Marketing Grundlagen, Instrumente, Controlling Katharina Hutter ; Stefan Hoffmann |
| title_short | Professionelles Guerilla-Marketing |
| title_sort | professionelles guerilla marketing grundlagen instrumente controlling |
| title_sub | Grundlagen, Instrumente, Controlling |
| topic | Guerilla Marketing (DE-588)7614005-2 gnd |
| topic_facet | Guerilla Marketing |
| url | http://deposit.dnb.de/cgi-bin/dokserv?id=4528151&prov=M&dok_var=1&dok_ext=htm |
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