Konzepte und Instrumente des Dialog-Marketings:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | German |
| Published: |
Wiesbaden
Springer VS
2014
|
| Series: | essentials
|
| Subjects: | |
| Online Access: | Inhaltstext Inhaltsverzeichnis |
| Physical Description: | VII, 39 S. Ill., graph. Darst. 210 mm x 148 mm |
| ISBN: | 9783658049539 3658049537 |
Staff View
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Record in the Search Index
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| adam_text |
EINLEITUNG
2 GRUNDLAGEN DES DIALOG-MARKETINGS
2.1 KENNZEICHNUNG DES DIALOG-MARKETINGS
2.2 ENTWICKLUNG DER BEDEUTUNG DES DIALOG-MARKETINGS
2.3 ERFOLGSFAKTOREN DES DIALOG-MARKETINGS
2.4 EINORDNUNG DES DIALOG-MARKETINGS INS CRM
3 KONZEPTIONELLE GRUNDLAGEN DES DIALOG-MARKETINGS
3.1 KUNDENWERT ALS ZENTRALE STEUERUNGSGROESSE
DES DIALOG-MARKETINGS
3.2 KUNDENBEZIEHUNGSLEBENSZYKLUS ALS ORIENTIERUNGSRAHMEN
4 DIALOG-MARKETING-KONZEPTE UND -INSTRUMENTE
4.1 AKQUISITIONSKONZEPTE
4.2 KUNDENBINDUNGSKONZEPTE
5 AUSBLICK
LITERATUR
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| author | Kreutzer, Ralf T. 1958- |
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| discipline | Wirtschaftswissenschaften |
| format | Book |
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| isbn | 9783658049539 3658049537 |
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| title | Konzepte und Instrumente des Dialog-Marketings |
| title_auth | Konzepte und Instrumente des Dialog-Marketings |
| title_exact_search | Konzepte und Instrumente des Dialog-Marketings |
| title_full | Konzepte und Instrumente des Dialog-Marketings Ralf T. Kreutzer |
| title_fullStr | Konzepte und Instrumente des Dialog-Marketings Ralf T. Kreutzer |
| title_full_unstemmed | Konzepte und Instrumente des Dialog-Marketings Ralf T. Kreutzer |
| title_short | Konzepte und Instrumente des Dialog-Marketings |
| title_sort | konzepte und instrumente des dialog marketings |
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