Brand journalism:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Routledge
2013
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | IX, 277 S. 24 cm |
| ISBN: | 9780415638098 9780415638104 |
Internformat
MARC
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| 008 | 140410s2013 |||| 00||| eng d | ||
| 020 | |a 9780415638098 |c (hbk.) £80.00 |9 978-0-415-63809-8 | ||
| 020 | |a 9780415638104 |c (pbk.) £24.99 |9 978-0-415-63810-4 | ||
| 035 | |a (OCoLC)879397280 | ||
| 035 | |a (DE-599)BSZ38144256X | ||
| 040 | |a DE-604 |b ger | ||
| 041 | 0 | |a eng | |
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| 082 | 0 | |a 658.827 | |
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| 084 | |a 85.15 |2 bkl | ||
| 100 | 1 | |a Bull, Andy |d 1956- |e Verfasser |0 (DE-588)141658800 |4 aut | |
| 245 | 1 | 0 | |a Brand journalism |c Andy Bull |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a London [u.a.] |b Routledge |c 2013 | |
| 300 | |a IX, 277 S. |c 24 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Journalismus |0 (DE-588)4028779-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
| 653 | |a Branding (Marketing) | ||
| 653 | |a Advertising | ||
| 689 | 0 | 0 | |a Markenpolitik |0 (DE-588)4144679-3 |D s |
| 689 | 0 | 1 | |a Journalismus |0 (DE-588)4028779-8 |D s |
| 689 | 0 | |5 DE-604 | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-0-203-08357-4 |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-027234733 | ||
Datensatz im Suchindex
| _version_ | 1804152104986607616 |
|---|---|
| any_adam_object | |
| author | Bull, Andy 1956- |
| author_GND | (DE-588)141658800 |
| author_facet | Bull, Andy 1956- |
| author_role | aut |
| author_sort | Bull, Andy 1956- |
| author_variant | a b ab |
| building | Verbundindex |
| bvnumber | BV041789068 |
| classification_rvk | AP 17200 QP 624 |
| ctrlnum | (OCoLC)879397280 (DE-599)BSZ38144256X |
| dewey-full | 658.827 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.827 |
| dewey-search | 658.827 |
| dewey-sort | 3658.827 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| id | DE-604.BV041789068 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T01:05:25Z |
| institution | BVB |
| isbn | 9780415638098 9780415638104 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027234733 |
| oclc_num | 879397280 |
| open_access_boolean | |
| owner | DE-739 |
| owner_facet | DE-739 |
| physical | IX, 277 S. 24 cm |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Routledge |
| record_format | marc |
| spelling | Bull, Andy 1956- Verfasser (DE-588)141658800 aut Brand journalism Andy Bull 1. publ. London [u.a.] Routledge 2013 IX, 277 S. 24 cm txt rdacontent n rdamedia nc rdacarrier Journalismus (DE-588)4028779-8 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Branding (Marketing) Advertising Markenpolitik (DE-588)4144679-3 s Journalismus (DE-588)4028779-8 s DE-604 Erscheint auch als Online-Ausgabe 978-0-203-08357-4 V:DE-576;B:DE-15 application/pdf http://swbplus.bsz-bw.de/bsz38144256Xinh.htm Inhaltsverzeichnis |
| spellingShingle | Bull, Andy 1956- Brand journalism Journalismus (DE-588)4028779-8 gnd Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4028779-8 (DE-588)4144679-3 |
| title | Brand journalism |
| title_auth | Brand journalism |
| title_exact_search | Brand journalism |
| title_full | Brand journalism Andy Bull |
| title_fullStr | Brand journalism Andy Bull |
| title_full_unstemmed | Brand journalism Andy Bull |
| title_short | Brand journalism |
| title_sort | brand journalism |
| topic | Journalismus (DE-588)4028779-8 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Journalismus Markenpolitik |
| url | http://swbplus.bsz-bw.de/bsz38144256Xinh.htm |
| work_keys_str_mv | AT bullandy brandjournalism |