Upravljanje televizije: javna televizija na trgu
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Slovenian |
| Published: |
Ljubljana
Fakulteta za Družbene Vede
2007
|
| Edition: | 1. natis |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis Abstract |
| Item Description: | Zsfassung in engl. Sprache O avtorici na prednjem zavihku ov Bibliografija: str. 235-259 Kazalo |
| Physical Description: | 273 str. 21 cm |
| ISBN: | 9789612353018 |
Staff View
MARC
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| 245 | 1 | 0 | |a Upravljanje televizije |b javna televizija na trgu |c Suzana Žilič Fišer |
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| 300 | |a 273 str. |c 21 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Zsfassung in engl. Sprache | ||
| 500 | |a O avtorici na prednjem zavihku ov | ||
| 500 | |a Bibliografija: str. 235-259 | ||
| 500 | |a Kazalo | ||
| 650 | 4 | |a množični mediji / management / organizacija poslovanja / elektronski mediji / metodologija / televizijski sistemi | |
| 650 | 7 | |a Televizija / Upravljanje |2 ssg | |
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Record in the Search Index
| _version_ | 1812641701149278208 |
|---|---|
| adam_text |
KAZALO
PREDGOVOR
.
UVOD
.11
Cilji preučevanja
.14
Predmet preučevanja
.16
METODOLOGIJA PREUČEVANJA
.19
Utemeljitev
izbire
predlagane studije
primera
.21
Organizacija preučevanja
.23
ELEKTRONSKI MEDIJI
V
DRUŽBI
.27
Teorije
о
množičnih medijih
.27
Komuniciranje
in
družbene spremembe
.30
Funkcije medijev
.33
Javni interes
v
vseh medijih
.35
Medijske institucije
.38
Preučevanje medijske politike ¡n njene
úspešnosti
.40
Televizija
kot množični
medij
.43
Radiotelevizija
in vidiki
preučevanja
.45
Javna televizija
kot
javni televizijski servis
.48
Komplementarna vloga javne televizije
.50
Družbeni interes
in
tržna naravnanost radiotelevizije
.52
Kompleksnost preučevanja množičnih medijev
.58
UPRAVLJANJE
ORGANIZACI!
.61
Upravno vodstvena dejavnost
.61
Sodobne teorije upravljanja organizacije
.63
Prvine upravljavske dejavnosti
.67
Ravni upravljanja
.72
Dejavniki vplivanja na upravno vodstveno dejavnost
.72
Úspěšnost
organizacije
.76
Upra vijanje javnega sektorja
.77
Javni
vs.
zasebni sektor
.80
Medijska organizacija
.82
Dileme radiotelevizijske politike
.84
Teoretični pristopi
к
upravljanju javne televizijske organizacije
.86
Drugi teoretični pristopi
к
upravljanju javne televizije
.91
Etičnost
v
medijskem upravljanju
.95
Upravljanje
v
televizijskih organizacijah
.98
RAZLIČNI TELEVIZIJSKI SISTEMI
.101
Različnost televizijskih sistemov
.102
Komercialna odvisnost
in
minimalna državna regulacija
v ZDA.
104
Komercialne televizijske postaje
.107
Javna televizija
.109
Evropski
dualni
televizijski sistem
.115
Komercialne televizije
.121
Javne televizije
.125
Trendi dual
nega televizijskega
sistema
.132
Televizijski sistem
v
Veliki Britaniji
.135
BBC kot
osrednja javna televizija
.137
Komercialna televizija
.138
Hibridni televizijski model
.140
Neodvisne produkcijske hiše
.147
DOLOČANJE
ÚSPEŠNOSTI
MEDIJSKE ORGANIZACIJE
.149
Določanje
úspešnosti
medijske organizacije
.150
Javna
podpora
za javno televizijo ni zagotovljena
.151
Ocenitev delovanja televizijskega servisa
.154
Tradicionalni kriteriji
úspešnosti
televizije
.156
Vloga
in
pomen ekonomskih meril delovne
úspešnosti
.158
Profitne ali neprofitne institucije
.159
Komercialna televizija
.160
Televizija
kot
javni servis
.161
Ekonomska merila delovne izvedbe
.164
ANALIZA UPRAVLJANJA HIBRIDNEGATELEVIZIJSKEGA MODELA
.168
Upravljavske strategije
in delovanje
Kanala
4.168
Časovna opredelitev predmeta raziskovanja
.168
Tradicionalna merila
vs.
ekonomska merila
.171
Tradicionalna merifa
.172
Programska strategija Kanala
4
na osnovi tradicionalnih meril
.174
Merila tržnega deleža
.176
Upravljavske strategije po merilih tržnega deleža
.179
Merila produktivnosti
.180
Upravljavske strategije po merilih produktivnosti
.182
Finančná
merila
.184
Upravljavske strategije po finančnih merilih
.186
Merila vođenja
.187
Upravljalske strategije po merilih vođenja
.192
Strategije
in pozíción
i
ra
nje Kanala
4
na britanskem medijskem trgu
.193
Model upravljanja Kanala
4
in
kritični momenti upravljavskih pristopov
.202
Kontekst delovanja Kanala
4.204
Politično-ekonomski kontekst Kanala
4.207
Politično-kulturni kontekst Kanala
4.208
Institucionalni kontekst Kanala
4.209
UGOTOVITVEPREUČEVANJA UPRAVLJANJA TELEVIZIJE
.213
Uporabnost ugotovitev
in nadaljnja
preučevanja
.215
Uporabni pristopi
v
medijskem upravljanju
.219
Zaključek
.223
PRILOGE
.225
EXECUTIVE SUMMARY.
231
LITERATURA
.235
TABELE
.261
STVARNO
IN
IMENSKO KAZALO
.269
KAZALO
SLIK
Slika
1:
Model medijske organizacije
.25
Slika
2:
Medijska modela
.57
Slika
3:
Javne televizije
in
njihovi najpomembnejši tekmeci
.103
Slika
4:
Prvih
10
lastnikov televizijskih
skupin v ZDA
.109
Slika
5:
Javna televizija
v ZDA
se osredotoča na drugačnost
v
programski shemi
.110
Slika
6:
Tipologija nacionalnih sistemov
(1980/1990/1999)
glede na vire prihodkov
.120
Slika
7:
Merila za ocenjevanje televizijske organizacije
.163
Slika
8:
Organigram
Kanala
4
za
leto
2001.267
KAZALO
TABEL
Tabela
1 :
Programske obveznosti
.261
Tabela
2:
Ure programa
1991-2001.262
Tabela
3:
Stroški
programov
1991-2001.263
Tabela
4:
Pestrost
UK
programov
.264
Tabela
5:
Delež različnih zvrsti programa
v najbolj
gledanih
terminili
.265
Tabela
6:
Posebna določila programa
.265
Tabela
7:
Povprečni dnevni delež gledanosti po demografskih skupinah
.266
Tabela
8:
Zaposleni na Kanalu
4.266
Tabela
9:
Prihodek, zaposleni
.266
Tabela
10:
Oglaševanje
.267
231
EXECUTIVE
SUMMARY
The media environment has experienced vast changes in the last de¬
cade. Driven by technological, economic, regulatory, global and social
forces, these changes have had a dramatic impact on management in
the media industries. The television industry is operating in a market
oriented system. Its functions are influenced by fast technological, eco¬
nomic and political changes and by media actors from inside as well
as outside the national borders. Convergence among media industries,
mergers and acquisitions, the elimination of regulatory barriers, the
growth of strategic alliances and partnerships among media compani¬
es, and a global media marketplace for entertainment and information,
have all contributed to the changing managerial environment. While
reconciliating the different interests between the stakeholders (public,
owners, advertisers, society, government etc.) the management of the
media organisations has become a very complex process. Anticipation
of different interests, technological changes, changes in regulation and
different societal trends is inevitable.
A mixture of private and public management practices requires
setting appropriate criteria for many public services. From the per¬
spective of television institutions these new managerial practices are
the answers to the challenges of the market: how to produce more
with fewer funds in a very competitive market? The most important
driving force for the management of television organisations is the
demand for efficiency, not only economic efficiency but also ope¬
rational and organisational efficiency. The demand for efficiency is
the consequence of the new competitive environment where public
service broadcasters are playing an important role. On a global level,
these broadcasters are facing demands for increasing efficiency and
flexibility within the changing media environment. These deman¬
ds derive mainly from the increasing complexity of the society
and environment and their mutual interaction, increasing need for
232
responsiveness towards the changes in the environment, increasing
need for incorporating into emerging information society which
implies an increasing need for co-ordination, participation and de¬
centralisation, and from public funds limitation. The demands for
expenditure decrease leads into seeking of more efficient approaches
towards management, development and implementation of perfor¬
mance assessment systems.
This book explores the issue of confrontation of public interest
and economic success of television organisations. This question ne¬
eded careful analysis of the problem of efficiency and effectiveness
in commercial public service broadcasting. The arguments presented
suggest that social responsibility in broadcasting and profit seeking
are incompatible. In exploring the effectiveness and efficiency in bro¬
adcasting I stressed the importance of active market oriented activities
as well as the fulfilment of public interest in television. This hypothe¬
sis has been tested through conducting an extensive case study rese¬
arch of the hybrid model commercial service broadcaster Channel
4.
Besides the analysis of valuable data, I identified certain management
approaches which are important for fulfilment of public interest and
economic success of public service broadcasting organisations.
Chapter
2 -
Research Methodology
-
examines the research pro¬
cess, justification of case study and the organisation of research.
Chapter
3 -
Electronic media in society
-
centres on the role of
mass media in society. Referring to various different theoretical ar¬
guments the peculiar role of the media, media economy and media
institutions are examined. Accordingly, the public interest in all me¬
dia and the complexity of broadcasting policy research is presented,
which leads to a need of complex research of television organisations.
Chapter
4 -
Organisational Management
-
provides a discussion
of management theories by examining the limitations in their appli¬
cations to media industry. In the search for an appropriate theoretical
framework of analysing the media management, particularly in public
broadcasting, different theoretical approaches are needed. Manage¬
ment research in public broadcasting is leading to different scientific
disciplines
-
from political management as well as to economic and
233
media disciplines.
Chapter
5 -
Different broadcasting systems
-
This chapter deals
with the conditions and activities of media systems, their challenges
and barriers in the media market. Different characteristics of media
systems in USA and Europe are examined. A great deal of attenti¬
on is devoted to activities of European dual systems of broadcasting
where public broadcasters are confronted with commercial compe¬
titors and where management of broadcasting has to take into acco¬
unt severe media regulations as well as additional demands from the
market. The broadcasting system in the UK is presented with special
attention to the hybrid broadcasting model, Channel
4,
which is the
main case study of this research. Accordingly, the special characte¬
ristics of the environment which enabled the development of hybrid
broadcasting organisation are covered.
Chapter
6 -
Identifying success of media organisations
-
This chap¬
ter presents the main criteria for evaluating the management appro¬
aches and performance assessment. With those criteria it is possible
to analyse the management process of broadcasting organisations and
expose their strengths and weaknesses. Particular attention is also de¬
voted to the explanation of the reasons for considering the economic
criteria as important elements in the process of evaluating the manage¬
ment of public broadcasting which shows us the level of accommodati¬
on of the broadcasting organisations to dynamic media environment.
Chapter
7 -
Analysis of management of hybrid broadcasting mo¬
del
-
is devoted to the case study of commercial public broadcaster
with the explanation of performance assessment and management
approaches of the organisation.
Chapter
8 -
Concluding remarks
-
presents the conclusions and
verification of the hypothesis, and shades light on some future de¬
velopments of broadcasting management which could represent the
starting point for further research in the area.
The book represents a contribution in the field of theory and prac¬
tice of broadcasting management and in the broader field of political
communication. In the process of research it was necessary to deal with
communications, political and economic dimensions of television. |
| any_adam_object | 1 |
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| id | DE-604.BV041788269 |
| illustrated | Not Illustrated |
| indexdate | 2024-10-11T18:03:54Z |
| institution | BVB |
| isbn | 9789612353018 |
| language | Slovenian |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027233959 |
| oclc_num | 904798064 |
| open_access_boolean | |
| owner | DE-12 |
| owner_facet | DE-12 |
| physical | 273 str. 21 cm |
| publishDate | 2007 |
| publishDateSearch | 2007 |
| publishDateSort | 2007 |
| publisher | Fakulteta za Družbene Vede |
| record_format | marc |
| spelling | Žilič Fišer, Suzana 1970- Verfasser (DE-588)1068357312 aut Upravljanje televizije javna televizija na trgu Suzana Žilič Fišer 1. natis Ljubljana Fakulteta za Družbene Vede 2007 273 str. 21 cm txt rdacontent n rdamedia nc rdacarrier Zsfassung in engl. Sprache O avtorici na prednjem zavihku ov Bibliografija: str. 235-259 Kazalo množični mediji / management / organizacija poslovanja / elektronski mediji / metodologija / televizijski sistemi Televizija / Upravljanje ssg Management (DE-588)4037278-9 gnd rswk-swf Fernsehen (DE-588)4016825-6 gnd rswk-swf Fernsehen (DE-588)4016825-6 s Management (DE-588)4037278-9 s DE-604 Digitalisierung BSB Muenchen 19 - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027233959&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung BSB Muenchen 19 - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027233959&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Abstract |
| spellingShingle | Žilič Fišer, Suzana 1970- Upravljanje televizije javna televizija na trgu množični mediji / management / organizacija poslovanja / elektronski mediji / metodologija / televizijski sistemi Televizija / Upravljanje ssg Management (DE-588)4037278-9 gnd Fernsehen (DE-588)4016825-6 gnd |
| subject_GND | (DE-588)4037278-9 (DE-588)4016825-6 |
| title | Upravljanje televizije javna televizija na trgu |
| title_auth | Upravljanje televizije javna televizija na trgu |
| title_exact_search | Upravljanje televizije javna televizija na trgu |
| title_full | Upravljanje televizije javna televizija na trgu Suzana Žilič Fišer |
| title_fullStr | Upravljanje televizije javna televizija na trgu Suzana Žilič Fišer |
| title_full_unstemmed | Upravljanje televizije javna televizija na trgu Suzana Žilič Fišer |
| title_short | Upravljanje televizije |
| title_sort | upravljanje televizije javna televizija na trgu |
| title_sub | javna televizija na trgu |
| topic | množični mediji / management / organizacija poslovanja / elektronski mediji / metodologija / televizijski sistemi Televizija / Upravljanje ssg Management (DE-588)4037278-9 gnd Fernsehen (DE-588)4016825-6 gnd |
| topic_facet | množični mediji / management / organizacija poslovanja / elektronski mediji / metodologija / televizijski sistemi Televizija / Upravljanje Management Fernsehen |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027233959&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027233959&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT zilicfisersuzana upravljanjetelevizijejavnatelevizijanatrgu |