Sports marketing: a strategic perspective
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Routledge
2015
|
| Ausgabe: | 5. ed. |
| Schlagworte: | |
| Beschreibung: | XXXII, 669 S. Ill., graph. Darst. |
| ISBN: | 9781138015951 9781138015968 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV041787114 | ||
| 003 | DE-604 | ||
| 005 | 20161208 | ||
| 007 | t | ||
| 008 | 140409s2015 xxuad|| |||| 00||| eng d | ||
| 020 | |a 9781138015951 |c hbk |9 978-1-138-01595-1 | ||
| 020 | |a 9781138015968 |c pbk |9 978-1-138-01596-8 | ||
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| 035 | |a (DE-599)BVBBV041787114 | ||
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| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
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| 100 | 1 | |a Shank, Matthew D. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Sports marketing |b a strategic perspective |c Matthew D. Shank and Mark R. Lyberger |
| 250 | |a 5. ed. | ||
| 264 | 1 | |a London [u.a.] |b Routledge |c 2015 | |
| 300 | |a XXXII, 669 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Sports - Aspect économique - États-Unis | |
| 650 | 4 | |a Sports - États-Unis - Marketing | |
| 650 | 4 | |a Sports |z United States |x Marketing | |
| 650 | 4 | |a Sports |x Economic aspects |z United States | |
| 650 | 0 | 7 | |a Sport |0 (DE-588)4056366-2 |2 gnd |9 rswk-swf |
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| 650 | 0 | 7 | |a Sportsponsoring |0 (DE-588)4207428-9 |2 gnd |9 rswk-swf |
| 651 | 4 | |a USA | |
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| 689 | 0 | 1 | |a Sport |0 (DE-588)4056366-2 |D s |
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| 689 | 2 | |8 3\p |5 DE-604 | |
| 700 | 1 | |a Lyberger, Mark R. |e Verfasser |4 aut | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-1-315-79408-2 |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-027232831 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 3\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804152102027526144 |
|---|---|
| any_adam_object | |
| author | Shank, Matthew D. Lyberger, Mark R. |
| author_facet | Shank, Matthew D. Lyberger, Mark R. |
| author_role | aut aut |
| author_sort | Shank, Matthew D. |
| author_variant | m d s md mds m r l mr mrl |
| building | Verbundindex |
| bvnumber | BV041787114 |
| classification_rvk | QP 600 QQ 980 ZX 6930 |
| ctrlnum | (OCoLC)898072546 (DE-599)BVBBV041787114 |
| discipline | Sport Wirtschaftswissenschaften |
| edition | 5. ed. |
| format | Book |
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| id | DE-604.BV041787114 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T01:05:22Z |
| institution | BVB |
| isbn | 9781138015951 9781138015968 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027232831 |
| oclc_num | 898072546 |
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| physical | XXXII, 669 S. Ill., graph. Darst. |
| publishDate | 2015 |
| publishDateSearch | 2015 |
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| publisher | Routledge |
| record_format | marc |
| spelling | Shank, Matthew D. Verfasser aut Sports marketing a strategic perspective Matthew D. Shank and Mark R. Lyberger 5. ed. London [u.a.] Routledge 2015 XXXII, 669 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Sports - Aspect économique - États-Unis Sports - États-Unis - Marketing Sports United States Marketing Sports Economic aspects United States Sport (DE-588)4056366-2 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Sportsponsoring (DE-588)4207428-9 gnd rswk-swf USA USA (DE-588)4078704-7 gnd rswk-swf 1\p (DE-588)4123623-3 Lehrbuch gnd-content Marketing (DE-588)4037589-4 s Sport (DE-588)4056366-2 s DE-604 Sportsponsoring (DE-588)4207428-9 s 2\p DE-604 USA (DE-588)4078704-7 g 3\p DE-604 Lyberger, Mark R. Verfasser aut Erscheint auch als Online-Ausgabe 978-1-315-79408-2 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Shank, Matthew D. Lyberger, Mark R. Sports marketing a strategic perspective Sports - Aspect économique - États-Unis Sports - États-Unis - Marketing Sports United States Marketing Sports Economic aspects United States Sport (DE-588)4056366-2 gnd Marketing (DE-588)4037589-4 gnd Sportsponsoring (DE-588)4207428-9 gnd |
| subject_GND | (DE-588)4056366-2 (DE-588)4037589-4 (DE-588)4207428-9 (DE-588)4078704-7 (DE-588)4123623-3 |
| title | Sports marketing a strategic perspective |
| title_auth | Sports marketing a strategic perspective |
| title_exact_search | Sports marketing a strategic perspective |
| title_full | Sports marketing a strategic perspective Matthew D. Shank and Mark R. Lyberger |
| title_fullStr | Sports marketing a strategic perspective Matthew D. Shank and Mark R. Lyberger |
| title_full_unstemmed | Sports marketing a strategic perspective Matthew D. Shank and Mark R. Lyberger |
| title_short | Sports marketing |
| title_sort | sports marketing a strategic perspective |
| title_sub | a strategic perspective |
| topic | Sports - Aspect économique - États-Unis Sports - États-Unis - Marketing Sports United States Marketing Sports Economic aspects United States Sport (DE-588)4056366-2 gnd Marketing (DE-588)4037589-4 gnd Sportsponsoring (DE-588)4207428-9 gnd |
| topic_facet | Sports - Aspect économique - États-Unis Sports - États-Unis - Marketing Sports United States Marketing Sports Economic aspects United States Sport Marketing Sportsponsoring USA Lehrbuch |
| work_keys_str_mv | AT shankmatthewd sportsmarketingastrategicperspective AT lybergermarkr sportsmarketingastrategicperspective |