A preface to marketing management:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York
McGraw-Hill
2015
|
| Ausgabe: | 14. ed., international student ed. |
| Schlagworte: | |
| Beschreibung: | XVII, 269 S. graph. Darst. |
| ISBN: | 9781259251641 9780077861063 |
Internformat
MARC
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| 020 | |a 9780077861063 |9 978-0-07-786106-3 | ||
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Datensatz im Suchindex
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| author | Peter, Jerome Paul Donnelly, James H. |
| author_GND | (DE-588)12139591X |
| author_facet | Peter, Jerome Paul Donnelly, James H. |
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| building | Verbundindex |
| bvnumber | BV041779771 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)879272407 (DE-599)BVBBV041779771 |
| discipline | Wirtschaftswissenschaften |
| edition | 14. ed., international student ed. |
| format | Book |
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| id | DE-604.BV041779771 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T01:05:12Z |
| institution | BVB |
| isbn | 9781259251641 9780077861063 |
| language | English |
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| physical | XVII, 269 S. graph. Darst. |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | McGraw-Hill |
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| spelling | Peter, Jerome Paul Verfasser (DE-588)12139591X aut A preface to marketing management J. Paul Peter ; James H. Donnelly 14. ed., international student ed. New York McGraw-Hill 2015 XVII, 269 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf 1\p (DE-588)4151278-9 Einführung gnd-content Marketingmanagement (DE-588)4168907-0 s DE-604 Marketing (DE-588)4037589-4 s 2\p DE-604 Donnelly, James H. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Peter, Jerome Paul Donnelly, James H. A preface to marketing management Marketingmanagement (DE-588)4168907-0 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4037589-4 (DE-588)4151278-9 |
| title | A preface to marketing management |
| title_auth | A preface to marketing management |
| title_exact_search | A preface to marketing management |
| title_full | A preface to marketing management J. Paul Peter ; James H. Donnelly |
| title_fullStr | A preface to marketing management J. Paul Peter ; James H. Donnelly |
| title_full_unstemmed | A preface to marketing management J. Paul Peter ; James H. Donnelly |
| title_short | A preface to marketing management |
| title_sort | a preface to marketing management |
| topic | Marketingmanagement (DE-588)4168907-0 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketingmanagement Marketing Einführung |
| work_keys_str_mv | AT peterjeromepaul aprefacetomarketingmanagement AT donnellyjamesh aprefacetomarketingmanagement |