Verfügbarkeit: Advertising and promotion

Advertising and promotion: an integrated marketing communications perspective

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Bibliographische Detailangaben
1. Verfasser:	Belch, George E. 1951- (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	New York McGraw-Hill/Irwin 2014
Ausgabe:	10. ed., global ed
Schlagworte:	Marketing Integriertes Management Werbung Kommunikationsstrategie Sales-promotion Marktkommunikation Unternehmen Lehrbuch
Beschreibung:	Includes bibliographical references and index
Beschreibung:	XXXV, 769 S. zahlr. Ill. und graph. Darst. 29 cm
ISBN:	0071314407 9780071314404

Internformat

MARC


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Datensatz im Suchindex

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author	Belch, George E. 1951-
author_GND	(DE-588)136151906 (DE-588)13615199X
author_facet	Belch, George E. 1951-
author_role	aut
author_sort	Belch, George E. 1951-
author_variant	g e b ge geb
building	Verbundindex
bvnumber	BV041779535
classification_rvk	QP 630
ctrlnum	(DE-599)BVBBV041779535
discipline	Wirtschaftswissenschaften
edition	10. ed., global ed
format	Book
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isbn	0071314407 9780071314404
language	English
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physical	XXXV, 769 S. zahlr. Ill. und graph. Darst. 29 cm
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publisher	McGraw-Hill/Irwin
record_format	marc
spelling	Belch, George E. 1951- Verfasser (DE-588)136151906 aut Advertising and promotion an integrated marketing communications perspective George E. Belch & Michael A. Belch 10. ed., global ed New York McGraw-Hill/Irwin 2014 XXXV, 769 S. zahlr. Ill. und graph. Darst. 29 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Marketing (DE-588)4037589-4 gnd rswk-swf Integriertes Management (DE-588)4346301-0 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Kommunikationsstrategie (DE-588)4201794-4 gnd rswk-swf Sales-promotion (DE-588)4076968-9 gnd rswk-swf Marktkommunikation (DE-588)4131075-5 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Unternehmen (DE-588)4061963-1 s Marktkommunikation (DE-588)4131075-5 s Integriertes Management (DE-588)4346301-0 s 1\p DE-604 Werbung (DE-588)4065541-6 s Sales-promotion (DE-588)4076968-9 s 2\p DE-604 Kommunikationsstrategie (DE-588)4201794-4 s 3\p DE-604 Marketing (DE-588)4037589-4 s 4\p DE-604 Belch, Michael A. Sonstige (DE-588)13615199X oth 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Belch, George E. 1951- Advertising and promotion an integrated marketing communications perspective Marketing (DE-588)4037589-4 gnd Integriertes Management (DE-588)4346301-0 gnd Werbung (DE-588)4065541-6 gnd Kommunikationsstrategie (DE-588)4201794-4 gnd Sales-promotion (DE-588)4076968-9 gnd Marktkommunikation (DE-588)4131075-5 gnd Unternehmen (DE-588)4061963-1 gnd
subject_GND	(DE-588)4037589-4 (DE-588)4346301-0 (DE-588)4065541-6 (DE-588)4201794-4 (DE-588)4076968-9 (DE-588)4131075-5 (DE-588)4061963-1 (DE-588)4123623-3
title	Advertising and promotion an integrated marketing communications perspective
title_auth	Advertising and promotion an integrated marketing communications perspective
title_exact_search	Advertising and promotion an integrated marketing communications perspective
title_full	Advertising and promotion an integrated marketing communications perspective George E. Belch & Michael A. Belch
title_fullStr	Advertising and promotion an integrated marketing communications perspective George E. Belch & Michael A. Belch
title_full_unstemmed	Advertising and promotion an integrated marketing communications perspective George E. Belch & Michael A. Belch
title_short	Advertising and promotion
title_sort	advertising and promotion an integrated marketing communications perspective
title_sub	an integrated marketing communications perspective
topic	Marketing (DE-588)4037589-4 gnd Integriertes Management (DE-588)4346301-0 gnd Werbung (DE-588)4065541-6 gnd Kommunikationsstrategie (DE-588)4201794-4 gnd Sales-promotion (DE-588)4076968-9 gnd Marktkommunikation (DE-588)4131075-5 gnd Unternehmen (DE-588)4061963-1 gnd
topic_facet	Marketing Integriertes Management Werbung Kommunikationsstrategie Sales-promotion Marktkommunikation Unternehmen Lehrbuch
work_keys_str_mv	AT belchgeorgee advertisingandpromotionanintegratedmarketingcommunicationsperspective AT belchmichaela advertisingandpromotionanintegratedmarketingcommunicationsperspective

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