Social Media - Analytics and Monitoring: Verfahren und Werkzeuge zur Optimierung des ROI
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | German |
| Veröffentlicht: |
Heidelberg
dpunkt.verlag
2013
|
| Ausgabe: | 1. Auflage |
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | 1 Online-Ressource (227 pages) |
| ISBN: | 9783864900235 9783864912924 |
Internformat
MARC
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| 245 | 1 | 0 | |a Social Media - Analytics and Monitoring |b Verfahren und Werkzeuge zur Optimierung des ROI |c Andreas Werner |
| 250 | |a 1. Auflage | ||
| 264 | 1 | |a Heidelberg |b dpunkt.verlag |c 2013 | |
| 300 | |a 1 Online-Ressource (227 pages) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Internet marketing | |
| 650 | 4 | |a Marketing research | |
| 650 | 4 | |a Consumer profiling | |
| 650 | 0 | 7 | |a Return on Investment |0 (DE-588)4049628-4 |2 gnd |9 rswk-swf |
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| 650 | 0 | 7 | |a Controlling |0 (DE-588)4070102-5 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
| DE-BY-FWS_katkey | 587584 |
|---|---|
| _version_ | 1806179584026083328 |
| any_adam_object | |
| author | Werner, Andreas 1967- |
| author_GND | (DE-588)120452863 |
| author_facet | Werner, Andreas 1967- |
| author_role | aut |
| author_sort | Werner, Andreas 1967- |
| author_variant | a w aw |
| building | Verbundindex |
| bvnumber | BV041769458 |
| classification_rvk | QP 650 |
| collection | ZDB-38-EBR |
| ctrlnum | (OCoLC)850080685 (DE-599)BVBBV041769458 |
| dewey-full | 658.8 658.872 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 658.872 |
| dewey-search | 658.8 658.872 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. Auflage |
| format | Electronic eBook |
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| id | DE-604.BV041769458 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-01T12:11:19Z |
| institution | BVB |
| isbn | 9783864900235 9783864912924 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027215487 |
| oclc_num | 850080685 |
| open_access_boolean | |
| owner | DE-29 DE-863 DE-BY-FWS DE-862 DE-BY-FWS |
| owner_facet | DE-29 DE-863 DE-BY-FWS DE-862 DE-BY-FWS |
| physical | 1 Online-Ressource (227 pages) |
| psigel | ZDB-38-EBR UER_PDA_EBR_Kauf |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | dpunkt.verlag |
| record_format | marc |
| spellingShingle | Werner, Andreas 1967- Social Media - Analytics and Monitoring Verfahren und Werkzeuge zur Optimierung des ROI Internet marketing Marketing research Consumer profiling Return on Investment (DE-588)4049628-4 gnd Soziale Software (DE-588)7550143-0 gnd Kundenmanagement (DE-588)4236865-0 gnd Data Mining (DE-588)4428654-5 gnd Online-Marketing (DE-588)7706419-7 gnd World Wide Web (DE-588)4363898-3 gnd Controlling (DE-588)4070102-5 gnd |
| subject_GND | (DE-588)4049628-4 (DE-588)7550143-0 (DE-588)4236865-0 (DE-588)4428654-5 (DE-588)7706419-7 (DE-588)4363898-3 (DE-588)4070102-5 |
| title | Social Media - Analytics and Monitoring Verfahren und Werkzeuge zur Optimierung des ROI |
| title_auth | Social Media - Analytics and Monitoring Verfahren und Werkzeuge zur Optimierung des ROI |
| title_exact_search | Social Media - Analytics and Monitoring Verfahren und Werkzeuge zur Optimierung des ROI |
| title_full | Social Media - Analytics and Monitoring Verfahren und Werkzeuge zur Optimierung des ROI Andreas Werner |
| title_fullStr | Social Media - Analytics and Monitoring Verfahren und Werkzeuge zur Optimierung des ROI Andreas Werner |
| title_full_unstemmed | Social Media - Analytics and Monitoring Verfahren und Werkzeuge zur Optimierung des ROI Andreas Werner |
| title_short | Social Media - Analytics and Monitoring |
| title_sort | social media analytics and monitoring verfahren und werkzeuge zur optimierung des roi |
| title_sub | Verfahren und Werkzeuge zur Optimierung des ROI |
| topic | Internet marketing Marketing research Consumer profiling Return on Investment (DE-588)4049628-4 gnd Soziale Software (DE-588)7550143-0 gnd Kundenmanagement (DE-588)4236865-0 gnd Data Mining (DE-588)4428654-5 gnd Online-Marketing (DE-588)7706419-7 gnd World Wide Web (DE-588)4363898-3 gnd Controlling (DE-588)4070102-5 gnd |
| topic_facet | Internet marketing Marketing research Consumer profiling Return on Investment Soziale Software Kundenmanagement Data Mining Online-Marketing World Wide Web Controlling |
| work_keys_str_mv | AT wernerandreas socialmediaanalyticsandmonitoringverfahrenundwerkzeugezuroptimierungdesroi |