"This book argues that marketing is inherent in competitive democracy, explaining how we can make the consumer nature of competitive democracy better and more democratic. Margaret Scammell argues that consumer democracy should not be assumed to be inherently antithetical to "proper" p...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	Scammell, Margaret (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Cambridge [u.a.] Cambridge Univ. Press 2014
Ausgabe:	1. publ.
Schriftenreihe:	Communication, society and politics
Schlagworte:	POLITICAL SCIENCE / General Politik Advertising, Political Marketing > Political aspects Public relations and politics Communication in politics Campaign management Political campaigns Politikmarketing Politische Kampagne Demokratie
Online-Zugang:	Inhaltsverzeichnis
Zusammenfassung:	"This book argues that marketing is inherent in competitive democracy, explaining how we can make the consumer nature of competitive democracy better and more democratic. Margaret Scammell argues that consumer democracy should not be assumed to be inherently antithetical to "proper" political discourse and debate about the common good. Instead, Scammell argues that we should seek to understand it - to create marketing-literate criticism that can distinguish between democratically good and bad campaigns, and between shallow, cynical packaging and campaigns that at least aspire to be responsive, engender citizen participation, and enable accountability. Further, we can take important lessons from commercial marketing: enjoyment matters; what citizens think and feel matters; and, just as in commercial markets, structure is key - the type of political marketing will be affected by the conditions of competition"..
Beschreibung:	Includes bibliographical references and index
Beschreibung:	XXIV, 213 S. graph. Darst.
ISBN:	9780521836685 9780521545242