Holdings: Global market strategies

Global market strategies: how to turn your company into a successful international enterprise

Saved in:

Bibliographic Details
Main Author:	Neubert, Michael 1968- (Author)
Format:	Book
Language:	English German
Published:	Frankfurt, M. ; New York, NY Campus-Verl. 2013
Subjects:	Markterschließung Klein- und Mittelbetrieb Internationalisierung
Online Access:	Inhaltstext Inhaltsverzeichnis
Item Description:	Literaturangaben. - Zusätzliches Online-Angebot unter www.campus.de/ebookinside
Physical Description:	198 S. graph. Darst. 23 cm
ISBN:	9783593399454 3593399458

Staff View

MARC


LEADER	00000nam a2200000 c 4500
001	BV041744656
003	DE-604
005	20140514
007	t
008	140319s2013 gw d\|\|\| \|\|\|\| 00\|\|\| eng d
015			\|a 13,N23 \|2 dnb
015			\|a 13,A48 \|2 dnb
016	7		\|a 1034969943 \|2 DE-101
020			\|a 9783593399454 \|c kart. : EUR 59.00 (DE), EUR 60.70 (AT), sfr 78.90 (freier Pr.) \|9 978-3-593-39945-4
020			\|a 3593399458 \|9 3-593-39945-8
024	3		\|a 9783593399454
035			\|a (OCoLC)864475587
035			\|a (DE-599)DNB1034969943
040			\|a DE-604 \|b ger \|e rakddb
041	1		\|a eng \|h ger
044			\|a gw \|c XA-DE-HE
049			\|a DE-473 \|a DE-1049
082	0		\|a 658.022 \|2 22/ger
084			\|a QB 310 \|0 (DE-625)141214: \|2 rvk
084			\|a 650 \|2 sdnb
100	1		\|a Neubert, Michael \|d 1968- \|e Verfasser \|0 (DE-588)135949637 \|4 aut
240	1	0	\|a Globale Marktstrategien
245	1	0	\|a Global market strategies \|b how to turn your company into a successful international enterprise \|c Michael Neubert. Transl. from German by Myrna Lesniak
264		1	\|a Frankfurt, M. ; New York, NY \|b Campus-Verl. \|c 2013
300			\|a 198 S. \|b graph. Darst. \|c 23 cm
336			\|b txt \|2 rdacontent
337			\|b n \|2 rdamedia
338			\|b nc \|2 rdacarrier
500			\|a Literaturangaben. - Zusätzliches Online-Angebot unter www.campus.de/ebookinside
650	0	7	\|a Markterschließung \|0 (DE-588)4114519-7 \|2 gnd \|9 rswk-swf
650	0	7	\|a Klein- und Mittelbetrieb \|0 (DE-588)4031031-0 \|2 gnd \|9 rswk-swf
650	0	7	\|a Internationalisierung \|0 (DE-588)4162106-2 \|2 gnd \|9 rswk-swf
689	0	0	\|a Klein- und Mittelbetrieb \|0 (DE-588)4031031-0 \|D s
689	0	1	\|a Internationalisierung \|0 (DE-588)4162106-2 \|D s
689	0	2	\|a Markterschließung \|0 (DE-588)4114519-7 \|D s
689	0		\|5 DE-604
856	4	2	\|m X:MVB \|q text/html \|u http://deposit.dnb.de/cgi-bin/dokserv?id=4340013&prov=M&dok_var=1&dok_ext=htm \|3 Inhaltstext
856	4	2	\|m DNB Datenaustausch \|q application/pdf \|u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027191172&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA \|3 Inhaltsverzeichnis
943	1		\|a oai:aleph.bib-bvb.de:BVB01-027191172

Record in the Search Index

_version_	1806327425847525376
adam_text	CONTENTS INTRODUCTION 7 1. INTERNATIONALIZATION STRATEGIES - INNOVATIVE STRATEGIES FOR SUCCESSFUL AND FLEXIBLE EXPLOITATION OF GLOBAL CHANGE 11 1.1. PREPARING FOR INTERNATIONALIZATION 12 1.2. CORE ELEMENTS OF AN INTERNATIONALIZATION STRATEGY 27 1.3. DEVELOPING A FLEXIBLE GLOBAL ORGANIZATIONAL STRUCTURE 39 1.4. IMPLEMENTING COMPETITIVE STRATEGIES 47 2. "COMPANY2NEWMARKET" - STRUCTURED MARKET ENTRY PROCESSES FOR GREATER SUCCESS IN NEW INTERNATIONAL MARKETS 59 2.1. MARKET ENTRY PROCESSES - FUNDAMENTALS AND TASKS 60 2.2. STEP 1: MARKET EVALUATION AND SELECTION 64 2.3. STEP 2: MARKET PREPARATION 77 2.4. STEP 3: MARKET ENTRY 91 2.5. STEP 4: MARKET DEVELOPMENT AND GROWTH 99 2.6. CARRYING OUT MARKET EXITS 108 3. INTERCULTURAL MANAGEMENT - MORE EFFICIENT MANAGEMENT OF GLOBAL ORGANIZATIONS WITH INTERCULTURAL INTELLIGENCE 117 3.1. SOME FACTS ABOUT CULTURE 118 CONTENTS I S HTTP://D-NB.INFO/1034969943 3.2. DIMENSIONS OF NATIONAL CULTURES 122 3.3. DIFFERENCES BETWEEN NATIONAL CULTURES 127 3.4. CREATING A CULTURAL PROFILE 133 3.5. DIMENSIONS OF ORGANIZATIONAL CULTURES 146 3.6. INTERCULTURAL MANAGEMENT AND THE ROLE OF THE GLOBAL MANAGER 154 CONCLUSION: SUCCESS FACTORS FOR GLOBAL ORGANIZATIONS 170 APPENDIX: FROM LOCAL EU SALES MARKETS TO GLOBAL GROWTH MARKETS 178 GLOSSARY 183 BIBLIOGRAPHY AND FURTHER READING 192 INDEX 194 6 I GLOBAL MARKET STRATEGIES
any_adam_object	1
author	Neubert, Michael 1968-
author_GND	(DE-588)135949637
author_facet	Neubert, Michael 1968-
author_role	aut
author_sort	Neubert, Michael 1968-
author_variant	m n mn
building	Verbundindex
bvnumber	BV041744656
classification_rvk	QB 310
ctrlnum	(OCoLC)864475587 (DE-599)DNB1034969943
dewey-full	658.022
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.022
dewey-search	658.022
dewey-sort	3658.022
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
format	Book
fullrecord	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nam a2200000 c 4500</leader><controlfield tag="001">BV041744656</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20140514</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">140319s2013 gw d\|\|\| \|\|\|\| 00\|\|\| eng d</controlfield><datafield tag="015" ind1=" " ind2=" "><subfield code="a">13,N23</subfield><subfield code="2">dnb</subfield></datafield><datafield tag="015" ind1=" " ind2=" "><subfield code="a">13,A48</subfield><subfield code="2">dnb</subfield></datafield><datafield tag="016" ind1="7" ind2=" "><subfield code="a">1034969943</subfield><subfield code="2">DE-101</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783593399454</subfield><subfield code="c">kart. : EUR 59.00 (DE), EUR 60.70 (AT), sfr 78.90 (freier Pr.)</subfield><subfield code="9">978-3-593-39945-4</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">3593399458</subfield><subfield code="9">3-593-39945-8</subfield></datafield><datafield tag="024" ind1="3" ind2=" "><subfield code="a">9783593399454</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)864475587</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)DNB1034969943</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="1" ind2=" "><subfield code="a">eng</subfield><subfield code="h">ger</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">gw</subfield><subfield code="c">XA-DE-HE</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-473</subfield><subfield code="a">DE-1049</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.022</subfield><subfield code="2">22/ger</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QB 310</subfield><subfield code="0">(DE-625)141214:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">650</subfield><subfield code="2">sdnb</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Neubert, Michael</subfield><subfield code="d">1968-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)135949637</subfield><subfield code="4">aut</subfield></datafield><datafield tag="240" ind1="1" ind2="0"><subfield code="a">Globale Marktstrategien</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Global market strategies</subfield><subfield code="b">how to turn your company into a successful international enterprise</subfield><subfield code="c">Michael Neubert. Transl. from German by Myrna Lesniak</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Frankfurt, M. ; New York, NY</subfield><subfield code="b">Campus-Verl.</subfield><subfield code="c">2013</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">198 S.</subfield><subfield code="b">graph. Darst.</subfield><subfield code="c">23 cm</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Literaturangaben. - Zusätzliches Online-Angebot unter www.campus.de/ebookinside</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markterschließung</subfield><subfield code="0">(DE-588)4114519-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Klein- und Mittelbetrieb</subfield><subfield code="0">(DE-588)4031031-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Internationalisierung</subfield><subfield code="0">(DE-588)4162106-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Klein- und Mittelbetrieb</subfield><subfield code="0">(DE-588)4031031-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Internationalisierung</subfield><subfield code="0">(DE-588)4162106-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Markterschließung</subfield><subfield code="0">(DE-588)4114519-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">X:MVB</subfield><subfield code="q">text/html</subfield><subfield code="u">http://deposit.dnb.de/cgi-bin/dokserv?id=4340013&prov=M&dok_var=1&dok_ext=htm</subfield><subfield code="3">Inhaltstext</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">DNB Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027191172&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-027191172</subfield></datafield></record></collection>
id	DE-604.BV041744656
illustrated	Illustrated
indexdate	2024-08-03T01:21:12Z
institution	BVB
isbn	9783593399454 3593399458
language	English German
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-027191172
oclc_num	864475587
open_access_boolean
owner	DE-473 DE-BY-UBG DE-1049
owner_facet	DE-473 DE-BY-UBG DE-1049
physical	198 S. graph. Darst. 23 cm
publishDate	2013
publishDateSearch	2013
publishDateSort	2013
publisher	Campus-Verl.
record_format	marc
spelling	Neubert, Michael 1968- Verfasser (DE-588)135949637 aut Globale Marktstrategien Global market strategies how to turn your company into a successful international enterprise Michael Neubert. Transl. from German by Myrna Lesniak Frankfurt, M. ; New York, NY Campus-Verl. 2013 198 S. graph. Darst. 23 cm txt rdacontent n rdamedia nc rdacarrier Literaturangaben. - Zusätzliches Online-Angebot unter www.campus.de/ebookinside Markterschließung (DE-588)4114519-7 gnd rswk-swf Klein- und Mittelbetrieb (DE-588)4031031-0 gnd rswk-swf Internationalisierung (DE-588)4162106-2 gnd rswk-swf Klein- und Mittelbetrieb (DE-588)4031031-0 s Internationalisierung (DE-588)4162106-2 s Markterschließung (DE-588)4114519-7 s DE-604 X:MVB text/html http://deposit.dnb.de/cgi-bin/dokserv?id=4340013&prov=M&dok_var=1&dok_ext=htm Inhaltstext DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027191172&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis
spellingShingle	Neubert, Michael 1968- Global market strategies how to turn your company into a successful international enterprise Markterschließung (DE-588)4114519-7 gnd Klein- und Mittelbetrieb (DE-588)4031031-0 gnd Internationalisierung (DE-588)4162106-2 gnd
subject_GND	(DE-588)4114519-7 (DE-588)4031031-0 (DE-588)4162106-2
title	Global market strategies how to turn your company into a successful international enterprise
title_alt	Globale Marktstrategien
title_auth	Global market strategies how to turn your company into a successful international enterprise
title_exact_search	Global market strategies how to turn your company into a successful international enterprise
title_full	Global market strategies how to turn your company into a successful international enterprise Michael Neubert. Transl. from German by Myrna Lesniak
title_fullStr	Global market strategies how to turn your company into a successful international enterprise Michael Neubert. Transl. from German by Myrna Lesniak
title_full_unstemmed	Global market strategies how to turn your company into a successful international enterprise Michael Neubert. Transl. from German by Myrna Lesniak
title_short	Global market strategies
title_sort	global market strategies how to turn your company into a successful international enterprise
title_sub	how to turn your company into a successful international enterprise
topic	Markterschließung (DE-588)4114519-7 gnd Klein- und Mittelbetrieb (DE-588)4031031-0 gnd Internationalisierung (DE-588)4162106-2 gnd
topic_facet	Markterschließung Klein- und Mittelbetrieb Internationalisierung
url	http://deposit.dnb.de/cgi-bin/dokserv?id=4340013&prov=M&dok_var=1&dok_ext=htm http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027191172&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT neubertmichael globalemarktstrategien AT neubertmichael globalmarketstrategieshowtoturnyourcompanyintoasuccessfulinternationalenterprise

Holdings

There is no print copy available.

Interlibrary loan Place Request Caution: Not in THWS collection! Description

MARC

Record in the Search Index

There is no print copy available.

Similar Items