Global market strategies: how to turn your company into a successful international enterprise
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English German |
| Veröffentlicht: |
Frankfurt, M. ; New York, NY
Campus-Verl.
2013
|
| Schlagworte: | |
| Online-Zugang: | Inhaltstext Inhaltsverzeichnis |
| Beschreibung: | Literaturangaben. - Zusätzliches Online-Angebot unter www.campus.de/ebookinside |
| Beschreibung: | 198 S. graph. Darst. 23 cm |
| ISBN: | 9783593399454 3593399458 |
Internformat
MARC
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| 245 | 1 | 0 | |a Global market strategies |b how to turn your company into a successful international enterprise |c Michael Neubert. Transl. from German by Myrna Lesniak |
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Datensatz im Suchindex
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|---|---|
| adam_text |
CONTENTS
INTRODUCTION
7
1. INTERNATIONALIZATION STRATEGIES -
INNOVATIVE STRATEGIES FOR SUCCESSFUL AND FLEXIBLE EXPLOITATION
OF GLOBAL CHANGE 11
1.1. PREPARING FOR INTERNATIONALIZATION 12
1.2. CORE ELEMENTS OF AN INTERNATIONALIZATION STRATEGY 27
1.3. DEVELOPING A FLEXIBLE GLOBAL ORGANIZATIONAL STRUCTURE 39
1.4. IMPLEMENTING COMPETITIVE STRATEGIES 47
2. "COMPANY2NEWMARKET" - STRUCTURED MARKET ENTRY PROCESSES
FOR GREATER SUCCESS IN NEW INTERNATIONAL MARKETS
59
2.1. MARKET ENTRY PROCESSES - FUNDAMENTALS AND TASKS 60
2.2. STEP 1: MARKET EVALUATION AND SELECTION 64
2.3. STEP 2: MARKET PREPARATION 77
2.4. STEP 3: MARKET ENTRY 91
2.5. STEP 4: MARKET DEVELOPMENT AND GROWTH 99
2.6. CARRYING OUT MARKET EXITS 108
3. INTERCULTURAL MANAGEMENT - MORE EFFICIENT MANAGEMENT OF
GLOBAL ORGANIZATIONS WITH INTERCULTURAL INTELLIGENCE
117
3.1. SOME FACTS ABOUT CULTURE 118
CONTENTS I S
HTTP://D-NB.INFO/1034969943
3.2. DIMENSIONS OF NATIONAL CULTURES 122
3.3. DIFFERENCES BETWEEN NATIONAL CULTURES 127
3.4. CREATING A CULTURAL PROFILE 133
3.5. DIMENSIONS OF ORGANIZATIONAL CULTURES 146
3.6. INTERCULTURAL MANAGEMENT AND THE ROLE OF THE
GLOBAL MANAGER 154
CONCLUSION: SUCCESS FACTORS FOR GLOBAL ORGANIZATIONS
170
APPENDIX:
FROM LOCAL EU SALES MARKETS TO GLOBAL GROWTH MARKETS
178
GLOSSARY
183
BIBLIOGRAPHY AND FURTHER READING
192
INDEX 194
6 I GLOBAL MARKET STRATEGIES |
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| dewey-full | 658.022 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| dewey-search | 658.022 |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| indexdate | 2024-08-03T01:21:12Z |
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| isbn | 9783593399454 3593399458 |
| language | English German |
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| spelling | Neubert, Michael 1968- Verfasser (DE-588)135949637 aut Globale Marktstrategien Global market strategies how to turn your company into a successful international enterprise Michael Neubert. Transl. from German by Myrna Lesniak Frankfurt, M. ; New York, NY Campus-Verl. 2013 198 S. graph. Darst. 23 cm txt rdacontent n rdamedia nc rdacarrier Literaturangaben. - Zusätzliches Online-Angebot unter www.campus.de/ebookinside Markterschließung (DE-588)4114519-7 gnd rswk-swf Klein- und Mittelbetrieb (DE-588)4031031-0 gnd rswk-swf Internationalisierung (DE-588)4162106-2 gnd rswk-swf Klein- und Mittelbetrieb (DE-588)4031031-0 s Internationalisierung (DE-588)4162106-2 s Markterschließung (DE-588)4114519-7 s DE-604 X:MVB text/html http://deposit.dnb.de/cgi-bin/dokserv?id=4340013&prov=M&dok_var=1&dok_ext=htm Inhaltstext DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027191172&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Neubert, Michael 1968- Global market strategies how to turn your company into a successful international enterprise Markterschließung (DE-588)4114519-7 gnd Klein- und Mittelbetrieb (DE-588)4031031-0 gnd Internationalisierung (DE-588)4162106-2 gnd |
| subject_GND | (DE-588)4114519-7 (DE-588)4031031-0 (DE-588)4162106-2 |
| title | Global market strategies how to turn your company into a successful international enterprise |
| title_alt | Globale Marktstrategien |
| title_auth | Global market strategies how to turn your company into a successful international enterprise |
| title_exact_search | Global market strategies how to turn your company into a successful international enterprise |
| title_full | Global market strategies how to turn your company into a successful international enterprise Michael Neubert. Transl. from German by Myrna Lesniak |
| title_fullStr | Global market strategies how to turn your company into a successful international enterprise Michael Neubert. Transl. from German by Myrna Lesniak |
| title_full_unstemmed | Global market strategies how to turn your company into a successful international enterprise Michael Neubert. Transl. from German by Myrna Lesniak |
| title_short | Global market strategies |
| title_sort | global market strategies how to turn your company into a successful international enterprise |
| title_sub | how to turn your company into a successful international enterprise |
| topic | Markterschließung (DE-588)4114519-7 gnd Klein- und Mittelbetrieb (DE-588)4031031-0 gnd Internationalisierung (DE-588)4162106-2 gnd |
| topic_facet | Markterschließung Klein- und Mittelbetrieb Internationalisierung |
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