Verfügbarkeit: International sports marketing

International sports marketing: principles and perspectives

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Bibliographische Detailangaben
Weitere Verfasser:	Bühler, André W. 1975- (HerausgeberIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Berlin Schmidt 2014
Schriftenreihe:	Sportmanagement 6
Schlagworte:	Marketing Internationales Management Sport Aufsatzsammlung
Online-Zugang:	Inhaltsverzeichnis
Beschreibung:	Zusätzliches Online-Angebot unter ESV.info/9783503141418. - Literaturangaben
Beschreibung:	VIII, 400 S. Ill., graph. Darst., Kt. 24 cm
ISBN:	3503141413 9783503141418

Internformat

MARC


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Datensatz im Suchindex

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adam_text	CONTENTS FOREWORD V CONTENTS VII PART I: PRINCIPLES OF INTERNATIONAL SPORTS MARKETING CHAPTER 1: ANDRE BIIHLER / GERD NUFER: INTERNATIONAL SPORTS MARKETING: INTRODUCTION AND PERSPECTIVES 3 CHAPTER 2: ANDRE BIIHLER / GERD NUFER: MARKETING IN SPORTS 21 CHAPTER 3: SIMON CHADWICK: INTERNATIONALISATION IN SPORTS 55 CHAPTER 4: ROBIN HEINZE / FRANK DAUMANN: A LIFECYCLE MODEL FOR THE INTERNATIONALISATION OF SPORTS 77 PART II: SPORTS MARKETING AROUND THE WORLD CHAPTER 5: GERD NUFER /ANDRE BIIHLER: SPORTS MARKETING IN WESTERN EUROPE ILL CHAPTER 6: ANDRZEJ SZNAJDER: SPORTS MARKETING IN EASTERN EUROPE 137 CHAPTER 7: FRANK DAUMANN / LEV ESIPOVICH / ILIA SOLNTSEV: SPORTS MARKETING IN RUSSIA 165 VII HTTP://D-NB.INFO/1044861126 CONTENTS CHAPTER 8: DAE RYUN CHANG / CHUNGYEOL LEE: SPORTS MARKETING IN ASIA 191 CHAPTER 9: CON STAVROS / MARK STEWART: SPORTS MARKETING IN AUSTRALIA 221 CHAPTER 10: MATTHEW SHANK / MARK LYBERGER: SPORTS MARKETING IN NORTH AMERICA 249 CHAPTER 11: GONZALO BRAVO / BARBARA SCHAUSTECK DE ALMEIDA: SPORTS MARKETING IN SOUTH AMERICA 277 CHAPTER 12: BRENDON KNOTT / KAMILLA SWART: SPORTS MARKETING IN SOUTH AFRICA 303 CHAPTER 13: DENNIS FLOYD JONES /PASCHAL WANZALLA SOITA: SPORTS MARKETING IN EAST AFRICA 325 PART III: THE FUTURE OF INTERNATIONAL SPORTS MARKETING CHAPTER 14: GERD NUFER / ANDRE BIIHLER: WHAT CORPORATE MANAGEMENT CAN LEARN FROM SPORTS 357 CHAPTER 15: GERD NUFER / ANDRE BIIHLER: INTERNATIONAL SPORTS MARKETING: SUMMARY AND OUTLOOK 379 PROFILES OF EDITORS AND AUTHORS 393 GERMAN INSTITUTE FOR SPORTS MARKETING 401 VIII
any_adam_object	1
author2	Bühler, André W. 1975-
author2_role	edt
author2_variant	a w b aw awb
author_GND	(DE-588)132535556 (DE-588)120707918
author_facet	Bühler, André W. 1975-
building	Verbundindex
bvnumber	BV041741996
classification_rvk	QQ 975 QQ 980 ZX 6930
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ctrlnum	(OCoLC)865149252 (DE-599)DNB1044861126
dewey-full	796.0698
dewey-hundreds	700 - The arts
dewey-ones	796 - Athletic and outdoor sports and games
dewey-raw	796.0698
dewey-search	796.0698
dewey-sort	3796.0698
dewey-tens	790 - Recreational and performing arts
discipline	Sport Sportwissenschaft Wirtschaftswissenschaften
format	Book
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indexdate	2024-07-20T07:53:22Z
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isbn	3503141413 9783503141418
language	English
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spelling	International sports marketing principles and perspectives ed. by André Bühler and Gerd Nufer Berlin Schmidt 2014 VIII, 400 S. Ill., graph. Darst., Kt. 24 cm txt rdacontent n rdamedia nc rdacarrier Sportmanagement 6 Zusätzliches Online-Angebot unter ESV.info/9783503141418. - Literaturangaben Marketing (DE-588)4037589-4 gnd rswk-swf Internationales Management (DE-588)4114040-0 gnd rswk-swf Sport (DE-588)4056366-2 gnd rswk-swf 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content Sport (DE-588)4056366-2 s Marketing (DE-588)4037589-4 s Internationales Management (DE-588)4114040-0 s DE-604 Bühler, André W. 1975- (DE-588)132535556 edt Nufer, Gerd 1970- Sonstige (DE-588)120707918 oth Erscheint auch als Online-Ausgabe 978-3-503-14142-5 Sportmanagement 6 (DE-604)BV036500585 6 DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027188583&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	International sports marketing principles and perspectives Sportmanagement Marketing (DE-588)4037589-4 gnd Internationales Management (DE-588)4114040-0 gnd Sport (DE-588)4056366-2 gnd
subject_GND	(DE-588)4037589-4 (DE-588)4114040-0 (DE-588)4056366-2 (DE-588)4143413-4
title	International sports marketing principles and perspectives
title_auth	International sports marketing principles and perspectives
title_exact_search	International sports marketing principles and perspectives
title_full	International sports marketing principles and perspectives ed. by André Bühler and Gerd Nufer
title_fullStr	International sports marketing principles and perspectives ed. by André Bühler and Gerd Nufer
title_full_unstemmed	International sports marketing principles and perspectives ed. by André Bühler and Gerd Nufer
title_short	International sports marketing
title_sort	international sports marketing principles and perspectives
title_sub	principles and perspectives
topic	Marketing (DE-588)4037589-4 gnd Internationales Management (DE-588)4114040-0 gnd Sport (DE-588)4056366-2 gnd
topic_facet	Marketing Internationales Management Sport Aufsatzsammlung
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027188583&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
volume_link	(DE-604)BV036500585
work_keys_str_mv	AT buhlerandrew internationalsportsmarketingprinciplesandperspectives AT nufergerd internationalsportsmarketingprinciplesandperspectives

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