The business of creativity: toward an anthropology of worth
"How does a group of people brought together because of their diverse skills and professional knowledge set out to be 'creative'? How are ongoing tensions between beauty, fame, and money resolved? In The Business of Creativity, Brian Moeran, a leading scholar and writer on the creativ...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Walnut Creek, Calif.
Left Coast Press
[2014]
|
| Schriftenreihe: | Anthropology and business
1 |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | "How does a group of people brought together because of their diverse skills and professional knowledge set out to be 'creative'? How are ongoing tensions between beauty, fame, and money resolved? In The Business of Creativity, Brian Moeran, a leading scholar and writer on the creative industries, takes the sacred relic of creativity out of the crypt and airs it in the ethnographic alley. In contrast to the persistent image of creativity as the spontaneous inspiration of a gifted individual, Moeran shows how creativity emerges from collaborative engagements among people, genres, institutions, materials and technologies. He alternates thick description of work in fashion, advertising, and ceramic art with theoretical innovations that shed new light on the aesthetic, symbolic, and economic dimensions of creativity and the production of worth".. |
| Beschreibung: | Hier auch später erschienene, unveränderte Nachdrucke Includes bibliographical references and index |
| Beschreibung: | 299 Seiten Diagramme |
| ISBN: | 9781611329117 9781611329124 |
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| 520 | |a "How does a group of people brought together because of their diverse skills and professional knowledge set out to be 'creative'? How are ongoing tensions between beauty, fame, and money resolved? In The Business of Creativity, Brian Moeran, a leading scholar and writer on the creative industries, takes the sacred relic of creativity out of the crypt and airs it in the ethnographic alley. In contrast to the persistent image of creativity as the spontaneous inspiration of a gifted individual, Moeran shows how creativity emerges from collaborative engagements among people, genres, institutions, materials and technologies. He alternates thick description of work in fashion, advertising, and ceramic art with theoretical innovations that shed new light on the aesthetic, symbolic, and economic dimensions of creativity and the production of worth".. | ||
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Datensatz im Suchindex
| _version_ | 1804152032974602240 |
|---|---|
| adam_text | Titel: The business of creativity
Autor: Jacobsen, Michael
Jahr: 2013
CONTENTS
About the Author ix
Preface xi
Introduction xiii
CHAPTER 1. CURTAIN UP: GETTING STARTED IN BUSINESS 1
The Ingredients for Success 3
A Sound Footing for Your Business 6
CHAPTER 2. HOW TO SET UP YOUR BUSINESS 11
Vision, Mission and Values 13
General admin and tax (the boring stuff) 23
Research 26
Choosing a Business Structure 33
Business Systems 35
Buying a Business 45
Starting a Creative Sector Business at Home 54
CHAPTER 3. HOW TO GROW YOUR BUSINESS 59
The Biggest Mistakes When Starting a Business 61
How to Write a Business Plan 67
Proof of Concept 72
Marketing 74
Legal tips 91
CHAPTER 4. FINANCE AND FUNDING 101
Financial Ratios 103
Financial Statements 105
Day-to-Day Finance 111
Sources of Funding 113
Other Funding Channels for the Creative Sector 120
How to Pitch for and Raise Money 124
How to Take On an Investor and Manage Them 129
CHAPTER 5. WHERE TO FIND SUPPORT 135
Accelerators 145
CHAPTER 6. PSYCHOLOGICAL MASTERY 149
Tips for Psychological Mastery 152
Fitness and Psychology 161
CHAPTER 7. WHAT TO DO NEXT 169
Combining it with Your Job 171
Doing it from Your Spare Room 176
Making the Break - Going It Alone 183
What Do I Do and How Do I Do It? 184
Some Inspiration 189
CHAPTER 8. FAMOUS BRITISH SUCCESS STORIES 193
CHAPTER 9. WORDS OF WISDOM 203
NEXT STEPS 209
CONCLUDING THOUGHTS
How to become a professional business person without
losing your creative streak 211
INDEX 215
|
| any_adam_object | 1 |
| author | Moeran, Brian 1944- |
| author_GND | (DE-588)171403436 |
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| callnumber-first | H - Social Science |
| callnumber-label | HD53 |
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| callnumber-sort | HD 253 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | LB 85000 LC 20000 MR 6300 |
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| dewey-full | 302.3/5 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 302 - Social interaction |
| dewey-raw | 302.3/5 |
| dewey-search | 302.3/5 |
| dewey-sort | 3302.3 15 |
| dewey-tens | 300 - Social sciences |
| discipline | Soziologie Sozial-/Kulturanthropologie / Empirische Kulturwissenschaft |
| format | Book |
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| spelling | Moeran, Brian 1944- Verfasser (DE-588)171403436 aut The business of creativity toward an anthropology of worth Brian Moeran Walnut Creek, Calif. Left Coast Press [2014] © 2014 299 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier Anthropology and business 1 Hier auch später erschienene, unveränderte Nachdrucke Includes bibliographical references and index "How does a group of people brought together because of their diverse skills and professional knowledge set out to be 'creative'? How are ongoing tensions between beauty, fame, and money resolved? In The Business of Creativity, Brian Moeran, a leading scholar and writer on the creative industries, takes the sacred relic of creativity out of the crypt and airs it in the ethnographic alley. In contrast to the persistent image of creativity as the spontaneous inspiration of a gifted individual, Moeran shows how creativity emerges from collaborative engagements among people, genres, institutions, materials and technologies. He alternates thick description of work in fashion, advertising, and ceramic art with theoretical innovations that shed new light on the aesthetic, symbolic, and economic dimensions of creativity and the production of worth".. BUSINESS & ECONOMICS / Business Communication / General bisacsh SOCIAL SCIENCE / Anthropology / Cultural bisacsh Wirtschaft Creative ability Economic aspects Creative ability in business BUSINESS & ECONOMICS / Business Communication / General SOCIAL SCIENCE / Anthropology / Cultural Kreativität (DE-588)4032903-3 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Kreatives Denken (DE-588)4165549-7 gnd rswk-swf Dänemark (DE-588)4010877-6 gnd rswk-swf Japan (DE-588)4028495-5 gnd rswk-swf Japan (DE-588)4028495-5 g Dänemark (DE-588)4010877-6 g Kreativität (DE-588)4032903-3 s Kreatives Denken (DE-588)4165549-7 s Unternehmen (DE-588)4061963-1 s DE-604 Erscheint auch als Online-Ausgabe 978-1-61132-913-1 Erscheint auch als Online-Ausgabe 978-1-61132-914-8 Anthropology and business 1 (DE-604)BV043496619 1 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027187581&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Moeran, Brian 1944- The business of creativity toward an anthropology of worth Anthropology and business BUSINESS & ECONOMICS / Business Communication / General bisacsh SOCIAL SCIENCE / Anthropology / Cultural bisacsh Wirtschaft Creative ability Economic aspects Creative ability in business BUSINESS & ECONOMICS / Business Communication / General SOCIAL SCIENCE / Anthropology / Cultural Kreativität (DE-588)4032903-3 gnd Unternehmen (DE-588)4061963-1 gnd Kreatives Denken (DE-588)4165549-7 gnd |
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| title | The business of creativity toward an anthropology of worth |
| title_auth | The business of creativity toward an anthropology of worth |
| title_exact_search | The business of creativity toward an anthropology of worth |
| title_full | The business of creativity toward an anthropology of worth Brian Moeran |
| title_fullStr | The business of creativity toward an anthropology of worth Brian Moeran |
| title_full_unstemmed | The business of creativity toward an anthropology of worth Brian Moeran |
| title_short | The business of creativity |
| title_sort | the business of creativity toward an anthropology of worth |
| title_sub | toward an anthropology of worth |
| topic | BUSINESS & ECONOMICS / Business Communication / General bisacsh SOCIAL SCIENCE / Anthropology / Cultural bisacsh Wirtschaft Creative ability Economic aspects Creative ability in business BUSINESS & ECONOMICS / Business Communication / General SOCIAL SCIENCE / Anthropology / Cultural Kreativität (DE-588)4032903-3 gnd Unternehmen (DE-588)4061963-1 gnd Kreatives Denken (DE-588)4165549-7 gnd |
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