Inside magazine publishing:
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Routledge
2014
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Klappentext |
| Beschreibung: | XVI, 274 S. Ill., graph. Darst. |
| ISBN: | 9780415827119 9780415827126 9781315818528 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV041730700 | ||
| 003 | DE-604 | ||
| 005 | 20140409 | ||
| 007 | t | ||
| 008 | 140312s2014 ad|| |||| 00||| eng d | ||
| 020 | |a 9780415827119 |9 978-0-415-82711-9 | ||
| 020 | |a 9780415827126 |9 978-0-415-82712-6 | ||
| 020 | |a 9781315818528 |9 978-1-315-81852-8 | ||
| 035 | |a (OCoLC)857356542 | ||
| 035 | |a (DE-599)BVBBV041730700 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-384 | ||
| 082 | 0 | |a 070.5/720941 |2 23 | |
| 084 | |a AP 29430 |0 (DE-625)7266:688 |2 rvk | ||
| 245 | 1 | 0 | |a Inside magazine publishing |c David Stam and Andrew Scott |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a London [u.a.] |b Routledge |c 2014 | |
| 300 | |a XVI, 274 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Zeitschriftenproduktion |0 (DE-588)4670934-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Zeitschriftenmarkt |0 (DE-588)4067497-6 |2 gnd |9 rswk-swf |
| 651 | 7 | |a Großbritannien |0 (DE-588)4022153-2 |2 gnd |9 rswk-swf | |
| 689 | 0 | 0 | |a Großbritannien |0 (DE-588)4022153-2 |D g |
| 689 | 0 | 1 | |a Zeitschriftenmarkt |0 (DE-588)4067497-6 |D s |
| 689 | 0 | 2 | |a Zeitschriftenproduktion |0 (DE-588)4670934-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Stam, David |e Sonstige |4 oth | |
| 700 | 1 | |a Scott, Andrew |d 1965- |e Sonstige |0 (DE-588)129695386 |4 oth | |
| 856 | 4 | 2 | |m Digitalisierung UB Augsburg - ADAM Catalogue Enrichment |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027177487&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 856 | 4 | 2 | |m Digitalisierung UB Augsburg - ADAM Catalogue Enrichment |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027177487&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |3 Klappentext |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-027177487 | ||
Datensatz im Suchindex
| _version_ | 1804152013787758592 |
|---|---|
| adam_text | Contents
List of figures and tables
vii
List of photos
ix
Acknowledgements
xi
Preface
xiii
Authors and contributors
xv
Introduction
ι
ι
A short history of British magazine publishing
9
Christine
Stam
Diana: magazines, her celebrity and its lasting impact on an industry
39
Leander
Reeves
2
Magazine publishing in the UK today
43
Andrew Scott
3
Changing business models in the magazine world
75
David
Stam
4
Editorial: originating and managing creative content
105
Richard
Sharpe
What is a magazine?
131
Andrew Calcutt
5
Designing and writing for magazines
137
Richard
Sharpe
6
Magazine distribution, sales and marketing
167
David
Stam
7
The science of advertisement sales
196
Andrew Scott
8 Publishing in
the
digital
age
226
Jim
Bilion
кџпк
і:
Making print
oná
poper
кщ
choices
2,
кщтк і
кџ
imsfor
тщаш:
a brief summary
254
Mkr
Information
mourn
25 9
261
PPÅ
QccreáMon
ѕскте 2б6
267
Understanding the modern magazine publishing industry and the migration
to digital.
Inside Magazine Publishing is an engaging and practical textbook exploring all
aspects of the contemporary magazine world.
David
Stam
and Andrew Scott draw on a wealth of industry experience to
present a detailed analysis of the key elements of the business today, alongside a
historical analysis of magazine publishing and a projection of its future. The role
of digital and new media platforms and their effects are explored in detail.
The book features a range of case studies, written by industry experts,
providing accessible examples of key issues, and additional micro essays are also
included applying theory to practice.
Subject areas covered include:
■
UK magazine publishing today
■
changing business models
■
originating and managing creative content
■
magazine writing and design
■
circulation, distribution and marketing
ι
advertisement sales
■
the magazine in the digital age
■
appendices on printing, paper selection and legal issues.
Inside Magazine Publishing is a comprehensive overview of magazine publishing
for students and all those wishing to understand this dynamic and complex
industry.
For additional resources, visit the companion website at www.insidemagazine
publishingxom.
|
| any_adam_object | 1 |
| author_GND | (DE-588)129695386 |
| building | Verbundindex |
| bvnumber | BV041730700 |
| classification_rvk | AP 29430 |
| ctrlnum | (OCoLC)857356542 (DE-599)BVBBV041730700 |
| dewey-full | 070.5/720941 |
| dewey-hundreds | 000 - Computer science, information, general works |
| dewey-ones | 070 - Documentary, educational, news media; journalism |
| dewey-raw | 070.5/720941 |
| dewey-search | 070.5/720941 |
| dewey-sort | 270.5 6720941 |
| dewey-tens | 070 - Documentary, educational, news media; journalism |
| discipline | Allgemeines |
| edition | 1. publ. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01956nam a2200433 c 4500</leader><controlfield tag="001">BV041730700</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20140409 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">140312s2014 ad|| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780415827119</subfield><subfield code="9">978-0-415-82711-9</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780415827126</subfield><subfield code="9">978-0-415-82712-6</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781315818528</subfield><subfield code="9">978-1-315-81852-8</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)857356542</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV041730700</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-384</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">070.5/720941</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">AP 29430</subfield><subfield code="0">(DE-625)7266:688</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Inside magazine publishing</subfield><subfield code="c">David Stam and Andrew Scott</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1. publ.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London [u.a.]</subfield><subfield code="b">Routledge</subfield><subfield code="c">2014</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XVI, 274 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Zeitschriftenproduktion</subfield><subfield code="0">(DE-588)4670934-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Zeitschriftenmarkt</subfield><subfield code="0">(DE-588)4067497-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="651" ind1=" " ind2="7"><subfield code="a">Großbritannien</subfield><subfield code="0">(DE-588)4022153-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Großbritannien</subfield><subfield code="0">(DE-588)4022153-2</subfield><subfield code="D">g</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Zeitschriftenmarkt</subfield><subfield code="0">(DE-588)4067497-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Zeitschriftenproduktion</subfield><subfield code="0">(DE-588)4670934-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Stam, David</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Scott, Andrew</subfield><subfield code="d">1965-</subfield><subfield code="e">Sonstige</subfield><subfield code="0">(DE-588)129695386</subfield><subfield code="4">oth</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">Digitalisierung UB Augsburg - ADAM Catalogue Enrichment</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027177487&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">Digitalisierung UB Augsburg - ADAM Catalogue Enrichment</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027177487&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Klappentext</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-027177487</subfield></datafield></record></collection> |
| geographic | Großbritannien (DE-588)4022153-2 gnd |
| geographic_facet | Großbritannien |
| id | DE-604.BV041730700 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T01:03:58Z |
| institution | BVB |
| isbn | 9780415827119 9780415827126 9781315818528 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027177487 |
| oclc_num | 857356542 |
| open_access_boolean | |
| owner | DE-384 |
| owner_facet | DE-384 |
| physical | XVI, 274 S. Ill., graph. Darst. |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Routledge |
| record_format | marc |
| spelling | Inside magazine publishing David Stam and Andrew Scott 1. publ. London [u.a.] Routledge 2014 XVI, 274 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Zeitschriftenproduktion (DE-588)4670934-4 gnd rswk-swf Zeitschriftenmarkt (DE-588)4067497-6 gnd rswk-swf Großbritannien (DE-588)4022153-2 gnd rswk-swf Großbritannien (DE-588)4022153-2 g Zeitschriftenmarkt (DE-588)4067497-6 s Zeitschriftenproduktion (DE-588)4670934-4 s DE-604 Stam, David Sonstige oth Scott, Andrew 1965- Sonstige (DE-588)129695386 oth Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027177487&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027177487&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Klappentext |
| spellingShingle | Inside magazine publishing Zeitschriftenproduktion (DE-588)4670934-4 gnd Zeitschriftenmarkt (DE-588)4067497-6 gnd |
| subject_GND | (DE-588)4670934-4 (DE-588)4067497-6 (DE-588)4022153-2 |
| title | Inside magazine publishing |
| title_auth | Inside magazine publishing |
| title_exact_search | Inside magazine publishing |
| title_full | Inside magazine publishing David Stam and Andrew Scott |
| title_fullStr | Inside magazine publishing David Stam and Andrew Scott |
| title_full_unstemmed | Inside magazine publishing David Stam and Andrew Scott |
| title_short | Inside magazine publishing |
| title_sort | inside magazine publishing |
| topic | Zeitschriftenproduktion (DE-588)4670934-4 gnd Zeitschriftenmarkt (DE-588)4067497-6 gnd |
| topic_facet | Zeitschriftenproduktion Zeitschriftenmarkt Großbritannien |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027177487&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027177487&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT stamdavid insidemagazinepublishing AT scottandrew insidemagazinepublishing |