Verfügbarkeit: Eye tracking in user experience design

Eye tracking in user experience design:

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Bibliographische Detailangaben
Format:	Buch
Sprache:	English
Veröffentlicht:	Amsterdam [u.a.] Elsevier 2014
Schlagworte:	Human-computer interaction Visual perception Eye > Movements Eye tracking User interfaces (Computer systems) Mensch-Maschine-Kommunikation Bewertung Augenfolgebewegung
Online-Zugang:	Inhaltsverzeichnis
Beschreibung:	Literaturangaben
Beschreibung:	XX, 374 S. Ill., graph. Darst.
ISBN:	9780124081383

Internformat

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Datensatz im Suchindex

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adam_text	CONTENTS ACKNOWLEDGMENTS .................................................................xiii ABOUT THE EDITORS ...................................................................xv LIST OF CONTRIBUTORS ............................................................xvii FOREWORD ...................................................................................xix Overview of EyeTracking and Visual Search • . u í Introduction to EyeTracking .....................................3 What Is EyeTracking? ...................................................................3 How EyeTracking Works ...............................................................3 What Eye Trackers Can and Cannot Tell Us .................................6 Location .....................................................................................6 Duration ....................................................................................7 Movement .................................................................................8 EyeTracking Past and Present ......................................................9 Medieval Torture Devices and Early EyeTrackers ..................9 Maturity of EyeTracking into a User Experience Research Tool ..........................................................................11 Hardware Designed for Quick and Easy Data Capture ........13 Participant Friendly ................................................................14 Analysis Software Designed for User Experience Researchers ............................................................................14 EyeTracking Can EmpowerYour DesignTeam .........................18 Gaining Insights from Eye Gaze ............................................20 See Where People Looked, Not Where They Think They Looked ...........................................................................20 Determining the Effectiveness of a Visual Hierarchy ...........20 Conclusion ...................................................................................25 Acknowledgments ......................................................................25 References ...................................................................................25 VII VIH •»API ER 2 Visual Search........................................................... 27 introduction .................................................................................27 How Do We Visually Search for Information on Web Pages? .....28 What Does Visual Search Look Like? .........................................30 Are There DifferentTypes of Visual Search? ..............................34 Visual Search Behavior of SERPs ..............................................35 Can Images of Faces Impact Our Search Behavior More Than OtherTypes of Images? .....................................................37 What is Banner Blindness, and Why is it Important? ...............38 The Road Ahead for Designing Visual Search Experiences .....42 References ...................................................................................43 ton ? Evaluating the User Experience Usability Testing ......................................................49 Introduction .................................................................................49 Incorporating Eye Tracking in Usability Testing ........................51 Eye-Tracking Data Provides a Comprehensive Picture of Users Experience and Can Help Inform the Design ...........55 Fixations and Saccades .........................................................56 Areas of Interest (AOIs) ..........................................................57 Gaze Opacity and Heat Maps ................................................61 Gaze Plots ...............................................................................64 Communicating Usability Results More Effectively with Clients ..................................................................................67 EyeTracking Can Convince Clients to Make Design Changes to Improve Usability ...............................................68 Eye-Tracking Visuals Can Aid in the Effort for User-Centered Design ............................................................70 Considerations and Drawbacks with EyeTracking in Usability Studies .....................................................................72 Time ........................................................................................72 Analysis Software ...................................................................73 Think Aloud, Age, and EyeTracking ......................................75 Conclusion ...................................................................................77 Acknowledgments ......................................................................78 References ...................................................................................78 Physiological Response Measurements ...............81 Introduction .................................................................................81 Dimensions of Physiological Response Measures ..................83 Subjective versus Objective ..................................................83 Real Time versus Delayed ......................................................85 Natural Context versus Artificial Lab ....................................87 Invasive versus Non-Invasive ...............................................88 Practicality of Incorporating Biometrics ...................................89 Physiological Response Measurement in UX ..........................89 Pupil Dilation ..........................................................................89 Facial Emotion Recognition ...................................................93 Skin Conductance ...................................................................95 Neuroimaging: EEG ...............................................................98 IX Measuring Valence ....................................................................105 Conclusion .................................................................................105 Acknowledgments ....................................................................106 References .................................................................................106 Section 3 Eye Tracking for Specific Applications CHAPTER 5 Forms and Surveys ................................................111 Introduction ................................................................................111 Forms and Surveys Have a Lot in Common ...........................112 Some Examples ofWhatWe Can Learn from Eye Tracking Forms and Surveys ...................................................................114 People Read Pages with Questions onThem Differently from Other Pages ...............................................114 People Look for Buttons Near the Response Boxes ..........118 People Fill in Forms More Quickly if the Labels Are Near the Fields .....................................................................120 Users Get Confused about WhetherThey Are Supposed to Write Over ExistingText .................................122 Users May Miss Error MessagesThat Are Too Far from the Error .......................................................................122 Double-Banked Lists of Response Options Appear Shorter ..................................................................................126 When EyeTracking of Forms and Surveys Works (andWhen it Does Not) ............................................................127 Gaze and Attention Are Different ........................................129 Slot-In Answers: Gaze and AttentionTogetherToward Questions ..............................................................................131 Gathered Answers: Gaze and Attention Split .....................131 Created Answers: Gaze Toward Questions, Attention Elsewhere .............................................................................132 Third-Party Answers: Gaze and Attention Elsewhere ........133 Conclusion .................................................................................136 Acknowledgments ....................................................................137 References .................................................................................137 її;4 i í- -ŕ, Information Architecture and Web Navigation... 139 Introduction ...............................................................................139 Methods to Evaluate IA ........................................................139 Eye Tracking to Evaluate Navigation in Context .....................141 Primary Navigation ..............................................................142 Why Users Should Not Spend Much Time Looking at Navigation .............................................................................143 Subnavigation ...........................................................................145 Breadcrumb Navigation ...........................................................148 Contextual Navigation ..............................................................149 Utility Navigation ......................................................................151 Dynamic Menus ........................................................................155 Visual Hierarchy and Grouping ...........................................157 Evaluating the Visual Hierarchy of Navigational Elements ... 158 Measuring Navigation Usability .........................................159 Conclusion .................................................................................162 References .................................................................................162 CHAPTER 7 Web Content ..........................................................163 Hunting and Gathering: Information Foraging and Information Scent .....................................................................163 How Many Words Do Users See? ............................................164 What Words Do Users Look At? ..........................................165 See IfYour Content Is Causing Confusion ..........................166 How Do Users Read Online? ....................................................166 Reading versus Scanning ....................................................167 Standard Scanning Patterns ................................................168 Vertical Attention ..................................................................169 Horizontal Attention .............................................................170 The Chicken andThe Egg .....................................................170 Mobile Content .....................................................................170 Writing for the Way We Read ...................................................171 The Lead ................................................................................171 The Body ...............................................................................172 The Ending ............................................................................172 Designing Effective Web Content ............................................172 Visual Hierarchy ....................................................................173 White Space ..........................................................................173 Front Loading .......................................................................174 Headlines ..............................................................................175 Headings and Subheadings ................................................175 Paragraph Text ......................................................................175 Justifying Text .......................................................................176 Lists .......................................................................................177 Numerals ..............................................................................178 Image Captions .....................................................................178 Fonts and Typography ..........................................................179 Colors, Contrast, and Emphasis ..........................................181 Conclusion .................................................................................183 References .................................................................................183 CHAPTER 8 E-commerce Websites ..........................................187 Introduction ...............................................................................187 Types of E-commerce Sites .................................................189 Measuring Interactions ............................................................195 Commerce ............................................................................196 User Experience ...................................................................197 Conceptual Models for Designing, Analyzing, and Interpreting Eye Tracking ..........................................................198 UserTypes and Models ............................................................203 Design of Eye-Tracking Studies for E-commerce ...................204 Considerations Prior to Data Collection .............................205 Approaches to Data Analysis of E-commerce Websites ........207 Visualizing the Results of an E-commerce Study ..............209 So How DoesThis Help Me Sell Socks? ..................................212 Conclusion .................................................................................215 References .................................................................................216 XI CHAPTER 9 Social Media ..........................................................217 Introduction ...............................................................................217 Why User Experience Testing of Social Media Is Important for Brands ............................................................218 Model of Visual Attention ....................................................218 Facebook ...................................................................................221 Research Findings ................................................................224 Making Elements Work forTheir Place on the Page ..........231 Content Hot Spots: Maximize Content Exposure Using Attractors, Directors, and Informers ...................................232 Cover Crafting: Getting the Most Out of Cover Photos .....237 Out with the Old In with the....Timeline? ...........................237 Summary for Facebook .......................................................240 Goog^ .....................................................................................241 Summary for Google-H .........................................................243 YouTube .....................................................................................243 Summary for YouTube .........................................................245 Unkedln .....................................................................................245 Summary for Linked In .........................................................247 The Future for Social Media .....................................................248 TenThings Every Community Manager Should Know ..........249 1. Make Elements Work forTheir Place on the Page ..........249 2. Content Hot Spots-Maximize Content Exposure Using Attractors ....................................................................249 3. Get the Most Out of Cover Photos ..................................249 4. Give the Fans WhatThey Want ........................................250 5. Strategically Position Content .........................................250 6. Use ConstructsThat Are Familiar to Users .....................250 7. Use Imagery to Highlight Key Information .....................250 8. Consider Page Structure ..................................................250 9. Personalize Elements .......................................................250 10. Use Ads Right ..............................................................251 Conclusion .................................................................................251 References .................................................................................252 Mobile ....................................................................255 Introduction ...............................................................................255 What Can EyeTrackingTell us About Mobile Design? ............258 The Mobile User Experience ....................................................258 Mobile Device Size Impacts the UX ....................................259 Mobile Device EyeTracking in Action ......................................263 EyeTracking whenTesting a Log-In Page on Mobile Apps .....263 EyeTracking the Core Features of a Mobile App ................264 EyeTracking Mobile User Experiences across Multiple Devices ..................................................................................269 EyeTracking WhenTesting e-Readers ................................. 273 TheTechnology Behind EyeTracking Mobile Device Usage. .280 Setting Up a Mobile Ëye-Tracking Study ............................284 Analyzing Mobile Eye-Tracking Data ..................................286 Conclusion .................................................................................287 References .................................................................................288 XII ľ! i/Vri ť:K Vi Gaming ..................................................................291 Introduction ...............................................................................291 Two Roles of EyeTracking in Video Games ........................292 Relevant Game Design Elements for UX EyeTracking and Challenges .................................................................................295 Menu .....................................................................................295 Cutscenes ..............................................................................297 Overlays ................................................................................298 Gameplay..............................................................................300 Common Eye-Tracking Research Questions and Analysis Techniques in Video Games .....................................................303 Defining the Research Questions ........................................303 Conclusion .................................................................................308 References .................................................................................309 EyeTracking with Unique Populations Older Adults ..........................................................313 Introduction ...............................................................................313 Website Navigation and Search Behavior of Older Adults... .316 Conducting UX Research with Older Adults ...........................322 1. Include Large Groups of Older and Younger Participants ...........................................................................323 2. Collect Demographic Data ..............................................323 3. Slow Down .......................................................................324 Conclusion .................................................................................324 References .................................................................................325 CHAP Π R 3 Low Literacy Users ...............................................331 Introduction ...............................................................................331 The Impact of Literacy on Web Use .........................................332 The Value of EyeTracking When Designing for Low Literacy ....................................................................333 Conclusion .................................................................................346 References .................................................................................346 Conclusion The Future of EyeTracking and User Experience. ...351 Integrating EyeTracking into User-Centered Design Methodology .............................................................................351 Continued Improvements to Eye-Tracking Technology .....353 The Future of the Eye-TrackingTechnology ............................355 Ubiquitous EyeTracking .......................................................359 Taking the Next Step ................................................................359 References .................................................................................360 GLOSSARY ...................................................................................361 INDEX ...........................................................................................367
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title	Eye tracking in user experience design
title_auth	Eye tracking in user experience design
title_exact_search	Eye tracking in user experience design
title_full	Eye tracking in user experience design Jennifer Romano Bergstrom ; Andrew Jonathan Schall [ed.]
title_fullStr	Eye tracking in user experience design Jennifer Romano Bergstrom ; Andrew Jonathan Schall [ed.]
title_full_unstemmed	Eye tracking in user experience design Jennifer Romano Bergstrom ; Andrew Jonathan Schall [ed.]
title_short	Eye tracking in user experience design
title_sort	eye tracking in user experience design
topic	Human-computer interaction Visual perception Eye Movements Eye tracking User interfaces (Computer systems) Mensch-Maschine-Kommunikation (DE-588)4125909-9 gnd Bewertung (DE-588)4006340-9 gnd Augenfolgebewegung (DE-588)4301487-2 gnd
topic_facet	Human-computer interaction Visual perception Eye Movements Eye tracking User interfaces (Computer systems) Mensch-Maschine-Kommunikation Bewertung Augenfolgebewegung
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027175521&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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