Basic marketing research: customer insights and managerial action
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Stamford [u.a.]
Cengage learning
2014
|
| Edition: | 8. ed. |
| Item Description: | Literaturangaben |
| Physical Description: | XXVI, 478 S. Ill., graph. Darst. |
| ISBN: | 9781111525293 1111525293 9781133188544 1133188540 |
Staff View
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| illustrated | Illustrated |
| indexdate | 2024-08-28T00:14:18Z |
| institution | BVB |
| isbn | 9781111525293 1111525293 9781133188544 1133188540 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027164964 |
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| physical | XXVI, 478 S. Ill., graph. Darst. |
| publishDate | 2014 |
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| publisher | Cengage learning |
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| spelling | Brown, Tom Verfasser (DE-588)136032591 aut Basic marketing research customer insights and managerial action T. J. Brown ; Tracy A. Suter ; Gilbert A Churchill 8. ed. Stamford [u.a.] Cengage learning 2014 XXVI, 478 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Literaturangaben Suter, Tracy A. Verfasser aut Churchill, Gilbert A. Verfasser (DE-588)170088715 aut |
| spellingShingle | Brown, Tom Suter, Tracy A. Churchill, Gilbert A. Basic marketing research customer insights and managerial action |
| title | Basic marketing research customer insights and managerial action |
| title_auth | Basic marketing research customer insights and managerial action |
| title_exact_search | Basic marketing research customer insights and managerial action |
| title_full | Basic marketing research customer insights and managerial action T. J. Brown ; Tracy A. Suter ; Gilbert A Churchill |
| title_fullStr | Basic marketing research customer insights and managerial action T. J. Brown ; Tracy A. Suter ; Gilbert A Churchill |
| title_full_unstemmed | Basic marketing research customer insights and managerial action T. J. Brown ; Tracy A. Suter ; Gilbert A Churchill |
| title_short | Basic marketing research |
| title_sort | basic marketing research customer insights and managerial action |
| title_sub | customer insights and managerial action |
| work_keys_str_mv | AT browntom basicmarketingresearchcustomerinsightsandmanagerialaction AT sutertracya basicmarketingresearchcustomerinsightsandmanagerialaction AT churchillgilberta basicmarketingresearchcustomerinsightsandmanagerialaction |