Basic marketing research: customer insights and managerial action
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Stamford [u.a.]
Cengage learning
2014
|
| Ausgabe: | 8. ed. |
| Beschreibung: | Literaturangaben |
| Beschreibung: | XXVI, 478 S. Ill., graph. Darst. |
| ISBN: | 9781111525293 1111525293 9781133188544 1133188540 |
Internformat
MARC
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| 020 | |a 9781111525293 |c student ed. |9 978-1-111-52529-3 | ||
| 020 | |a 1111525293 |c student ed. |9 1-111-52529-3 | ||
| 020 | |a 9781133188544 |9 978-1-133-18854-4 | ||
| 020 | |a 1133188540 |9 1-133-18854-0 | ||
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| 245 | 1 | 0 | |a Basic marketing research |b customer insights and managerial action |c T. J. Brown ; Tracy A. Suter ; Gilbert A Churchill |
| 250 | |a 8. ed. | ||
| 264 | 1 | |a Stamford [u.a.] |b Cengage learning |c 2014 | |
| 300 | |a XXVI, 478 S. |b Ill., graph. Darst. | ||
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| 500 | |a Literaturangaben | ||
| 700 | 1 | |a Suter, Tracy A. |e Verfasser |4 aut | |
| 700 | 1 | |a Churchill, Gilbert A. |e Verfasser |0 (DE-588)170088715 |4 aut | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-027164964 | |
Datensatz im Suchindex
| _version_ | 1808588140113297408 |
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| any_adam_object | |
| author | Brown, Tom Suter, Tracy A. Churchill, Gilbert A. |
| author_GND | (DE-588)136032591 (DE-588)170088715 |
| author_facet | Brown, Tom Suter, Tracy A. Churchill, Gilbert A. |
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| building | Verbundindex |
| bvnumber | BV041717915 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)915421815 (DE-599)HEB33374683X |
| discipline | Wirtschaftswissenschaften |
| edition | 8. ed. |
| format | Book |
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| id | DE-604.BV041717915 |
| illustrated | Illustrated |
| indexdate | 2024-08-28T00:14:18Z |
| institution | BVB |
| isbn | 9781111525293 1111525293 9781133188544 1133188540 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027164964 |
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| physical | XXVI, 478 S. Ill., graph. Darst. |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Cengage learning |
| record_format | marc |
| spelling | Brown, Tom Verfasser (DE-588)136032591 aut Basic marketing research customer insights and managerial action T. J. Brown ; Tracy A. Suter ; Gilbert A Churchill 8. ed. Stamford [u.a.] Cengage learning 2014 XXVI, 478 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Literaturangaben Suter, Tracy A. Verfasser aut Churchill, Gilbert A. Verfasser (DE-588)170088715 aut |
| spellingShingle | Brown, Tom Suter, Tracy A. Churchill, Gilbert A. Basic marketing research customer insights and managerial action |
| title | Basic marketing research customer insights and managerial action |
| title_auth | Basic marketing research customer insights and managerial action |
| title_exact_search | Basic marketing research customer insights and managerial action |
| title_full | Basic marketing research customer insights and managerial action T. J. Brown ; Tracy A. Suter ; Gilbert A Churchill |
| title_fullStr | Basic marketing research customer insights and managerial action T. J. Brown ; Tracy A. Suter ; Gilbert A Churchill |
| title_full_unstemmed | Basic marketing research customer insights and managerial action T. J. Brown ; Tracy A. Suter ; Gilbert A Churchill |
| title_short | Basic marketing research |
| title_sort | basic marketing research customer insights and managerial action |
| title_sub | customer insights and managerial action |
| work_keys_str_mv | AT browntom basicmarketingresearchcustomerinsightsandmanagerialaction AT sutertracya basicmarketingresearchcustomerinsightsandmanagerialaction AT churchillgilberta basicmarketingresearchcustomerinsightsandmanagerialaction |