APA-Zitierstil (7. Ausg.)

Brown, T., Suter, T. A., & Churchill, G. A. (2014). Basic marketing research: Customer insights and managerial action (8. ed.). Cengage learning.

Chicago-Zitierstil (17. Ausg.)

Brown, Tom, Tracy A. Suter, und Gilbert A. Churchill. Basic Marketing Research: Customer Insights and Managerial Action. 8. ed. Stamford [u.a.]: Cengage learning, 2014.

MLA-Zitierstil (9. Ausg.)

Brown, Tom, et al. Basic Marketing Research: Customer Insights and Managerial Action. 8. ed. Cengage learning, 2014.