Verfügbarkeit: Top Down Innovation

Top Down Innovation:

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Bibliographische Detailangaben
1. Verfasser:	Cronin, Mary J. (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Cham [u.a.] Springer 2014
Schriftenreihe:	SpringerBriefs in Business
Schlagworte:	Management Wirtschaft Economics Economics/Management Science
Online-Zugang:	BFB01 BTU01 FHA01 FHI01 FHM01 FHN01 FHR01 FKE01 FNU01 FRO01 FWS01 FWS02 HWR01 UBG01 UBM01 UBT01 UBY01 UPA01 Volltext Inhaltsverzeichnis Abstract
Beschreibung:	Online-Ressource (VII, 77 p. 4 illus. in color, online resource)
ISBN:	9783319039015
DOI:	10.1007/978-3-319-03901-5

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Datensatz im Suchindex

DE-BY-FWS_katkey	506367
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adam_text	TOP DOWN INNOVATION / CRONIN, MARY J. : 2014 TABLE OF CONTENTS / INHALTSVERZEICHNIS THE CHALLENGE OF INNOVATION FORD FINDS ITS CONNECTION NETFLIX SWITCHES CHANNELS NOKIA DROPS THE TORCH AMAZON FAST TRACKS INFORMATION STANFORD SPINS OUT A HIGHER EDUCATION TSUNAMI CONCLUSION DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT. TOP DOWN INNOVATION / CRONIN, MARY J. : 2014 ABSTRACT / INHALTSTEXT THIS BRIEF FOCUSES ON STRATEGIES FOR INNOVATION. TOP-DOWN INNOVATION DISCUSSES THE BARRIERS TO SUCCESSFUL ORGANIZATIONAL AND PRODUCT INNOVATION, DISTILLS THE LEADING THEORIES ABOUT HOW TO FOSTER INNOVATION, AND PRESENTS SIX CASE STUDIES OF WELL-KNOWN BRANDS THAT HAVE SUCCEEDED (AND IN ONE CASE FAILED) IN MEETING INNOVATION CHALLENGES. SYNTHESIZING THE LESSONS LEARNED FROM COMPANIES THAT HAVE MASTERED INNOVATION OVER TIME, IT PROVIDES A NEW PERSPECTIVE ON THE ROLE OF MARKET-LEADING COMPANIES AND TOP MANAGEMENT IN DRIVING INNOVATION. SINCE THE PUBLICATION OF CLAYTON CHRISTENSEN’S PIONEERING INNOVATOR’S DILEMMA IN 1997, THE RULES OF INNOVATION HAVE THEMSELVES BEEN TRANSFORMED. TODAY, INNOVATION FREQUENTLY STARTS AT THE CEO LEVEL WITH A VISION THAT PERCOLATES THROUGHOUT THE ORGANIZATION. IN CONTRAST TO TRADITIONAL THEORIES OF TECHNOLOGY DISRUPTION, NEW MARKET ENTRANTS, AND BUSINESS MODEL INNOVATION, THIS STUDY CONCLUDES THAT VISION AND LEADERSHIP AT THE TOP IS A DECISIVE FACTOR IN SUCCESSFUL INNOVATION INITIATIVES DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
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author	Cronin, Mary J.
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spellingShingle	Cronin, Mary J. Top Down Innovation Management Wirtschaft Economics Economics/Management Science
title	Top Down Innovation
title_auth	Top Down Innovation
title_exact_search	Top Down Innovation
title_full	Top Down Innovation Mary J. Cronin
title_fullStr	Top Down Innovation Mary J. Cronin
title_full_unstemmed	Top Down Innovation Mary J. Cronin
title_short	Top Down Innovation
title_sort	top down innovation
topic	Management Wirtschaft Economics Economics/Management Science
topic_facet	Management Wirtschaft Economics Economics/Management Science
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work_keys_str_mv	AT croninmaryj topdowninnovation

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