Coming out of the closet: exploring LGBT issues in strategic communication with theory and research
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY ; Washington, DC ; Baltimore, Md. ; Bern ; Frankfurt, M. ; Berlin ; Brussels ; Vienna ; Oxford
Lang
2013
|
| Schlagworte: | |
| Online-Zugang: | Inhaltstext Inhaltsverzeichnis |
| Beschreibung: | Literaturangaben |
| Beschreibung: | VIII, 280 S. Ill. 23 cm, 410 g |
| ISBN: | 9781433119491 9781433119507 1433119498 |
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Datensatz im Suchindex
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TABLE OF CONTENTS
ACKNOWLEDGMENTS
VII
INTRODUCTION
COMING OUT OF THE CLOSET TO ADDRESS CHALLENGES WITH LGBT RESEARCH L
NATALIE T. J. TINDALL
PART L: UNDERSTANDING LGBT STRATEGIC COMMUNICATION PRACTITIONERS
CHAPTER 1
HARASSMENT IN THE WORKPLACE: VIOLENCE, AMBIVALENCE,
AND DERISION EXPERIENCED BY LGBT STRATEGIC COMMUNICATORS
7
RICHARD D. WATERS
CHAPTER 2
INVISIBLE IN A VISIBLE PROFESSION: THE SOCIAL CONSTRUCTION OF WORKPLACE
IDENTITY
AND ROLES AMONG LESBIAN AND BISEXUAL PUBLIC RELATIONS PROFESSIONALS
24
NATALIE T. J. TINDALL
CHAPTER 3
INVISIBLE AND VISIBLE IDENTITIES AND SEXUALITIES IN PUBLIC RELATIONS
41
LEE EDWARDS AND JACQUIE L'ETANG
PART 2: UNDERSTANDING INDUSTRY APPROACHES
TOWARD THE LGBT COMMUNITY
CHAPTER 4
ONE AGENDA, MULTIPLE PLATFORMS:
HOW
2I
ST
-CENTURY LGBT
ADVOCACY ORGANIZATIONS NAVIGATE A SHIFTING
MEDIA LANDSCAPE TO COMMUNICATE MESSAGES OF EQUALITY 57
DEAN E. MUNDY
CHAPTER 5
SEXUAL MINORITIES AS ADVERTISING GATEKEEPERS: INSIDE AN INDUSTRY
73
DAVID GUDELUNAS
CHAPTER6
MIS(SED) REPRESENTATIONS: LGBT IMAGERY IN MAINSTREAM ADVERTISING
90
KRISTIN COMEFORO
CHAPTER 7
SYMBOLIC INTERACTIONS IN SEXUAL SCRIPTS:
IMPROVISATION AND MALE CONSUMER RESPONSES TO GAY-VAGUE
ADVERTISING
108
JACQUELINE LAMBIASE, GLENN GRIFFIN, AND KARTIK PASHUPATI
HTTP://D-NB.INFO/1034328530
VIII
COMING OUT OF THE CLOSET
CHAPTER 8
NEITHER COLD NOR HOT: ASSESSING CHRISTIAN WORLD WIDE WEB SITES
THAT TARGET LGBT PUBLICS 122
DOUGLAS J. SWANSON
CHAPTER
9
GAFFES, GLITCHES,
AND GAYS: HOW
ORGANIZATIONS RESPOND TO LGBT CRISES 136
BRENDA J. WRIGLEY
PART 3: UNDERSTANDING LGBT-TARGETED CAMPAIGNS
CHAPTER
10
ABSOLUT VODKA: DEFINING, CHALLENGING, OR REINFORCING GAY IDENTITY? 151
CHRISTOPHER CHAVEZ AND KATIE R. PLACE
CHAPTER 11
WHO WE WERE
IS WHO WE ARE: USES
OF HISTORY
IN PHILADELPHIA'S LGBT TOURISM MARKETING 165
BYRON LEE
CHAPTER
12
POLITICIZING GAY ADVERTISING:
A CONSUMER RESPONSE STUDY 180
WAN-HSIU SUNNY TSAI
CHAPTER
13
STRATEGICALLY FRAMING SAME-SEX MARRIAGE:
LESSONS FROM CALIFORNIA'S 2008 "PROPOSITION 8" CAMPAIGN 193
HAYLEY COLE
CHAPTER
14
ADVOCACY IN THE
DIGITAL AGE:
PARTICIPATORY MEDIA AND THE EMPOWERMENT OF AN LGBT PUBLIC 207
ERICA CISZEK
CHAPTER
15
FROM UNSPEAKABLE TO HOMOSEXUAL TO GAY
TO LGBT:
THE EVOLUTION
OF RESEARCH ON MARKETING'S MOST CONTROVERSIAL MARKET SEGMENT 219
LAURIE M. PHILLIPS
EPILOGUE
LOOKING BACK, MOVING FORWARD: NEW DIRECTIONS IN LGBT RESEARCH 235
RICHARD D. WATERS
BIBLIOGRAPHY
243
CONTRIBUTORS
273
INDEX
277 |
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| title | Coming out of the closet exploring LGBT issues in strategic communication with theory and research |
| title_auth | Coming out of the closet exploring LGBT issues in strategic communication with theory and research |
| title_exact_search | Coming out of the closet exploring LGBT issues in strategic communication with theory and research |
| title_full | Coming out of the closet exploring LGBT issues in strategic communication with theory and research ed. by Natalie T. J. Tindall and Richard D. Waters |
| title_fullStr | Coming out of the closet exploring LGBT issues in strategic communication with theory and research ed. by Natalie T. J. Tindall and Richard D. Waters |
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| title_sub | exploring LGBT issues in strategic communication with theory and research |
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