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Bibliographische Detailangaben
Hauptverfasser:	Baines, Paul 1973- (VerfasserIn), Fill, Chris 1953- (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Oxford [u.a.] Oxford Univ. Press 2014
Ausgabe:	3. ed.
Schlagworte:	Marketing Marketing / Management Management Lehrbuch
Online-Zugang:	Inhaltsverzeichnis
Beschreibung:	Hier auch später erschienene, unveränderte Nachdrucke
Beschreibung:	XXVIII, 737 S. Ill., graph. Darst., Kt.
ISBN:	9780199659531

Internformat

MARC


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Datensatz im Suchindex

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adam_text	Brief Contents Detailed Contents vii Case Insights xiv Author Profiles xvi Acknowledgements xvii Preface xx How to Use this Book xxiv How to Use the Online Resource Centre xxvi Video and Digital Resources—Experience Marketing in Context xxix Part 1: Marketing Fundamentals 1 ► 1 Marketing Principles and Society 3 ► 2 Consumer Buying Behaviour 38 ► 3 Marketing Research and Customer Insight 75 Part 2: Principles of Marketing Management 111 ► 4 Marketing Environment 113 ► 5 Marketing Strategy 151 ► 6 Market Segmentation and Positioning 200 ► 7 International Market Development 238 Part 3: The Marketing Mix 275 ► 8 Innovation and New Proposition Development 277 ► 9 Price Decisions 312 ► 10 An Introduction to Marketing Communications 347 ► 11 Managing the Communications Mix 381 ► 12 Marketing Channels and Retailing 415 Part 4: Principles of Relational Marketing 451 ► 13 Branding Decisions 453 ► 14 Managing Relationships and Customer Experiences 488 ► 15 Business-to-Business Marketing 527 ► 16 Not-For-Profit Marketing 568 Part 5: Critique and Change in Marketing Practice 601 ► 17 Digital and Social Media Marketing 603 ► 18 Marketing, Sustainability, and Ethics 643 ► 19 Critical and Postmodern Perspectives in Marketing 675 Glossary 705 Index 729
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author	Baines, Paul 1973- Fill, Chris 1953-
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ctrlnum	(OCoLC)879628141 (DE-599)BVBBV041698162
discipline	Wirtschaftswissenschaften
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genre_facet	Lehrbuch
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indexdate	2024-07-10T01:03:11Z
institution	BVB
isbn	9780199659531
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-027138543
oclc_num	879628141
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physical	XXVIII, 737 S. Ill., graph. Darst., Kt.
publishDate	2014
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publishDateSort	2014
publisher	Oxford Univ. Press
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spelling	Baines, Paul 1973- Verfasser (DE-588)129542776 aut Marketing Paul Baines and Chris Fill 3. ed. Oxford [u.a.] Oxford Univ. Press 2014 XXVIII, 737 S. Ill., graph. Darst., Kt. txt rdacontent n rdamedia nc rdacarrier Hier auch später erschienene, unveränderte Nachdrucke Marketing Marketing / Management Marketing (DE-588)4037589-4 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Marketing (DE-588)4037589-4 s Management (DE-588)4037278-9 s 1\p DE-604 Fill, Chris 1953- Verfasser (DE-588)17306549X aut Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027138543&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Baines, Paul 1973- Fill, Chris 1953- Marketing Marketing Marketing / Management Marketing (DE-588)4037589-4 gnd Management (DE-588)4037278-9 gnd
subject_GND	(DE-588)4037589-4 (DE-588)4037278-9 (DE-588)4123623-3
title	Marketing
title_auth	Marketing
title_exact_search	Marketing
title_full	Marketing Paul Baines and Chris Fill
title_fullStr	Marketing Paul Baines and Chris Fill
title_full_unstemmed	Marketing Paul Baines and Chris Fill
title_short	Marketing
title_sort	marketing
topic	Marketing Marketing / Management Marketing (DE-588)4037589-4 gnd Management (DE-588)4037278-9 gnd
topic_facet	Marketing Marketing / Management Management Lehrbuch
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027138543&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT bainespaul marketing AT fillchris marketing

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