International marketing:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London [u.a.]
McGraw-Hill
2014
|
| Edition: | 4. ed. |
| Subjects: | |
| Online Access: | Ausführliche Beschreibung Inhaltsverzeichnis |
| Physical Description: | XXVII, 635 S. Illustrationen, Diagramme |
| ISBN: | 9780077148157 0077148150 9780077148164 |
Staff View
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV041697987 | ||
| 003 | DE-604 | ||
| 005 | 20201126 | ||
| 007 | t | ||
| 008 | 140220s2014 a||| |||| 00||| eng d | ||
| 020 | |a 9780077148157 |c € 49.53 |9 978-0-07714815-7 | ||
| 020 | |a 0077148150 |9 0-07714815-0 | ||
| 020 | |a 9780077148164 |c EBook (Format: VitalSource) : € 39.90 |9 978-0-07714816-4 | ||
| 035 | |a (OCoLC)873523494 | ||
| 035 | |a (DE-599)BVBBV041697987 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-1050 |a DE-2070s |a DE-M347 |a DE-92 |a DE-573 |a DE-862 |a DE-860 |a DE-1043 |a DE-20 |a DE-Aug4 |a DE-1049 |a DE-355 | ||
| 050 | 0 | |a HF1416 | |
| 082 | 0 | |a 658.8/4 |2 23 | |
| 082 | 0 | |a 658.84 | |
| 084 | |a QP 680 |0 (DE-625)141923: |2 rvk | ||
| 084 | |a WIR 800f |2 stub | ||
| 100 | 1 | |a Ghauri, Pervez N. |d 1948- |e Verfasser |0 (DE-588)124275958 |4 aut | |
| 245 | 1 | 0 | |a International marketing |c Pervez N. Ghauri ; Philip Cateora |
| 250 | |a 4. ed. | ||
| 264 | 1 | |a London [u.a.] |b McGraw-Hill |c 2014 | |
| 300 | |a XXVII, 635 S. |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Multinationales Unternehmen | |
| 650 | 4 | |a International marketing | |
| 650 | 4 | |a International business enterprises | |
| 650 | 4 | |a Export marketing | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Internationales Marketing |0 (DE-588)4125431-4 |2 gnd |9 rswk-swf |
| 655 | 7 | |8 1\p |0 (DE-588)4123623-3 |a Lehrbuch |2 gnd-content | |
| 689 | 0 | 0 | |a Internationales Marketing |0 (DE-588)4125431-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 1 | |8 2\p |5 DE-604 | |
| 700 | 1 | |a Cateora, Philip R. |e Verfasser |0 (DE-588)170039285 |4 aut | |
| 856 | 4 | 2 | |q text/html |u http://www.mheducation.co.uk/9780077148157-emea-international-marketing |3 Ausführliche Beschreibung |
| 856 | 4 | 2 | |m Digitalisierung UB Regensburg - ADAM Catalogue Enrichment |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027138375&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-027138375 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Record in the Search Index
| DE-BY-862_location | 2000 2030 |
|---|---|
| DE-BY-FWS_call_number | 2000/QP 680 G411(4) 2030/QP 680 G411(4) |
| DE-BY-FWS_katkey | 569277 |
| DE-BY-FWS_media_number | 083000512574 083000518136 083000518125 083000518120 083000518121 083000518123 083000518124 083000518126 083000518127 083000518128 083000518129 |
| _version_ | 1828254388275118081 |
| adam_text | Brief Contents
Preface xvi
Acknowledgements xxi
Guided Tour xxiii
Online Learning Centre xxvi
Make the Grade xxix
Parti An Overview
Chapter l The Scope and Challenge of International Marketing 3
Chapter 2 The Dynamics of International Markets 24
Part 2 The Impact of Culture and Political Systems on International
Marketing
Chapter 3 Geography and History: The Foundations of Cultural Understanding 49
Chapter4 Cultural Dynamics in International Marketing 67
Chapters The International Political and Legal Environment 90
Part 3 Assessing International Market Opportunities
Chapter6 Researching International Markets 115
Chapter 7 Emerging Markets and Market Behaviour 138
Chapter 8 Regional Market Groups and Marketing Implications 157
Part 4 Developing International Marketing Strategies
Chapter 9 International Marketing Strategies 185
Chapter io International Market Entry Strategies 209
Chapter 11 International Segmentation and Positioning 228
Chapter 12 International Branding Strategies 245
Chapter 13 Exporting and Logistics 267
Chapter 14 Ethics and Social Responsibility in International Marketing 284
Part 5 Developing International Marketing Decisions
Chapter is Product Decisions for International Markets 305
Chapter 16 Marketing Industrial Products and Business Services 321
viii Brief Contents
Chapter 17 International Distribution and Retailing 341
Chapter 18 Pricing for International Markets 371
Chapter 19 International Promotion and Advertising 399
Chapter20 Personal Selling and Negotiations 421
Part 6 Supplementary Resources
The Country Notebook: A Guide for Developing a Marketing Plan 441
Case Studies to Accompany Parts 1 -5 447
Glossary 618
Index 625
|
| any_adam_object | 1 |
| author | Ghauri, Pervez N. 1948- Cateora, Philip R. |
| author_GND | (DE-588)124275958 (DE-588)170039285 |
| author_facet | Ghauri, Pervez N. 1948- Cateora, Philip R. |
| author_role | aut aut |
| author_sort | Ghauri, Pervez N. 1948- |
| author_variant | p n g pn png p r c pr prc |
| building | Verbundindex |
| bvnumber | BV041697987 |
| callnumber-first | H - Social Science |
| callnumber-label | HF1416 |
| callnumber-raw | HF1416 |
| callnumber-search | HF1416 |
| callnumber-sort | HF 41416 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 680 |
| classification_tum | WIR 800f |
| ctrlnum | (OCoLC)873523494 (DE-599)BVBBV041697987 |
| dewey-full | 658.8/4 658.84 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/4 658.84 |
| dewey-search | 658.8/4 658.84 |
| dewey-sort | 3658.8 14 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 4. ed. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02353nam a2200541 c 4500</leader><controlfield tag="001">BV041697987</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20201126 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">140220s2014 a||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780077148157</subfield><subfield code="c">€ 49.53</subfield><subfield code="9">978-0-07714815-7</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0077148150</subfield><subfield code="9">0-07714815-0</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780077148164</subfield><subfield code="c">EBook (Format: VitalSource) : € 39.90</subfield><subfield code="9">978-0-07714816-4</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)873523494</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV041697987</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1050</subfield><subfield code="a">DE-2070s</subfield><subfield code="a">DE-M347</subfield><subfield code="a">DE-92</subfield><subfield code="a">DE-573</subfield><subfield code="a">DE-862</subfield><subfield code="a">DE-860</subfield><subfield code="a">DE-1043</subfield><subfield code="a">DE-20</subfield><subfield code="a">DE-Aug4</subfield><subfield code="a">DE-1049</subfield><subfield code="a">DE-355</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF1416</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/4</subfield><subfield code="2">23</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.84</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 680</subfield><subfield code="0">(DE-625)141923:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">WIR 800f</subfield><subfield code="2">stub</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Ghauri, Pervez N.</subfield><subfield code="d">1948-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)124275958</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">International marketing</subfield><subfield code="c">Pervez N. Ghauri ; Philip Cateora</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">4. ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London [u.a.]</subfield><subfield code="b">McGraw-Hill</subfield><subfield code="c">2014</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XXVII, 635 S.</subfield><subfield code="b">Illustrationen, Diagramme</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Multinationales Unternehmen</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">International marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">International business enterprises</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Export marketing</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Internationales Marketing</subfield><subfield code="0">(DE-588)4125431-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="8">1\p</subfield><subfield code="0">(DE-588)4123623-3</subfield><subfield code="a">Lehrbuch</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Internationales Marketing</subfield><subfield code="0">(DE-588)4125431-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Cateora, Philip R.</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)170039285</subfield><subfield code="4">aut</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="q">text/html</subfield><subfield code="u">http://www.mheducation.co.uk/9780077148157-emea-international-marketing</subfield><subfield code="3">Ausführliche Beschreibung</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">Digitalisierung UB Regensburg - ADAM Catalogue Enrichment</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027138375&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-027138375</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| genre | 1\p (DE-588)4123623-3 Lehrbuch gnd-content |
| genre_facet | Lehrbuch |
| id | DE-604.BV041697987 |
| illustrated | Illustrated |
| indexdate | 2025-04-02T04:00:53Z |
| institution | BVB |
| isbn | 9780077148157 0077148150 9780077148164 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027138375 |
| oclc_num | 873523494 |
| open_access_boolean | |
| owner | DE-1050 DE-2070s DE-M347 DE-92 DE-573 DE-862 DE-BY-FWS DE-860 DE-1043 DE-20 DE-Aug4 DE-1049 DE-355 DE-BY-UBR |
| owner_facet | DE-1050 DE-2070s DE-M347 DE-92 DE-573 DE-862 DE-BY-FWS DE-860 DE-1043 DE-20 DE-Aug4 DE-1049 DE-355 DE-BY-UBR |
| physical | XXVII, 635 S. Illustrationen, Diagramme |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | McGraw-Hill |
| record_format | marc |
| spellingShingle | Ghauri, Pervez N. 1948- Cateora, Philip R. International marketing Multinationales Unternehmen International marketing International business enterprises Export marketing Marketing (DE-588)4037589-4 gnd Internationales Marketing (DE-588)4125431-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4125431-4 (DE-588)4123623-3 |
| title | International marketing |
| title_auth | International marketing |
| title_exact_search | International marketing |
| title_full | International marketing Pervez N. Ghauri ; Philip Cateora |
| title_fullStr | International marketing Pervez N. Ghauri ; Philip Cateora |
| title_full_unstemmed | International marketing Pervez N. Ghauri ; Philip Cateora |
| title_short | International marketing |
| title_sort | international marketing |
| topic | Multinationales Unternehmen International marketing International business enterprises Export marketing Marketing (DE-588)4037589-4 gnd Internationales Marketing (DE-588)4125431-4 gnd |
| topic_facet | Multinationales Unternehmen International marketing International business enterprises Export marketing Marketing Internationales Marketing Lehrbuch |
| url | http://www.mheducation.co.uk/9780077148157-emea-international-marketing http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027138375&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT ghauripervezn internationalmarketing AT cateoraphilipr internationalmarketing |
Indexes
THWS Schweinfurt Zentralbibliothek Lesesaal
| Call Number: |
2000 QP 680 G411(4) |
|---|---|
| Copy 1 | ausleihbar Available Place a Hold |
THWS Schweinfurt Zentralbibliothek Lehrbuchsammlung
| Call Number: |
2030 QP 680 G411(4) |
|---|---|
| Copy 1 | ausleihbar für Studierende und Hausangehörige Available Place a Hold |
| Copy 2 | ausleihbar für Studierende und Hausangehörige Available Place a Hold |
| Copy 3 | ausleihbar für Studierende und Hausangehörige Available Place a Hold |
| Copy 4 | ausleihbar für Studierende und Hausangehörige Available Place a Hold |
| Copy 5 | ausleihbar für Studierende und Hausangehörige Available Place a Hold |
| Copy 6 | ausleihbar für Studierende und Hausangehörige Available Place a Hold |
| Copy 7 | ausleihbar für Studierende und Hausangehörige Available Place a Hold |
| Copy 8 | ausleihbar für Studierende und Hausangehörige Available Place a Hold |
| Copy 9 | ausleihbar für Studierende und Hausangehörige Available Place a Hold |
| Copy 10 | ausleihbar für Studierende und Hausangehörige Available Place a Hold |