Service-dominant logic: premises, perspectives, possibilities
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cambridge
Cambridge University Press
2014
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Hier auch später erschienene, unveränderte Nachdrucke |
| Beschreibung: | XXVI, 225 S. graph. Darst. |
| ISBN: | 9780521124324 9780521195676 |
Internformat
MARC
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-027137565 | ||
Datensatz im Suchindex
| _version_ | 1804151962729447424 |
|---|---|
| adam_text | CONTENTS
List of exhibits page
xiii
Foreword
xv
Preface
xxi
Acknowledgments
xxv
PART
PREMISES
1
The service-dominant mindset
Introduction
3
Specialization and exchange
4
Goods-dominant logic centricities
5
Toward transcendence
9
The four axioms of S-D logic
14
Market-ing with S-D logic: the counterintuitive nature of S-D
logic
17
The contextual nature of value creation: the stracturated world
of S-D logic
23
Outline of the book
27
2
Roots and heritage
Introduction
31
Foundations of economics
33
The impact of a goods-dominant paradigm
39
The shift toward consumer orientation
41
The rise and evolution of service(s) thought
43
Divergence from the goods-dominant paradigm
45
Convergence toward service-dominant logic
47
Moving forward
48
3
Axioms and foundational premises
Introduction
53
The lexicon of service-dominant logic
55
Axiom
1
and foundational premise
1 :
service is the fundamental
basis of exchange
57
Contents
Foundational
premise
2 :
indirect
exchange masks the fundamental
basis of exchange
58
Foundational premise
3 :
goods are distribution mechanisms for
service provision
62
Foundational premise
4:
operant
resources are the fundamental
source of competitive advantage
64
Foundational premise
5:
all economies are service economies
66
Axiom
2
and foundational premise
6:
the customer is always a
cocreator of value
68
Foundational premise
7:
the enterprise cannot deliver value, but
can only offer value propositions
71
Foundational premise
8:
a service-centered view is inherently
customer oriented and relational
72
Axiom
3
and foundational premise 9:^all economic and social
actors are resource integrators
74
Axiom
4
and foundational premise
10:
value is always uniquely
and phenomenologically determined by the beneficiary
78
Contrasting logics
78
Concluding comments
80
4
Service as a guiding framework
Introduction
83
Prior views of services misled
84
A more comprehensive view of service
87
Implications of service thinking
89
Concluding comments
96
PART
PERSPECTIVES
5
It s all actor-to-actor (A2A)
Introduction
101
Overthrowing divisions
104
Generic actor-to-actor exchange
105
Actor-centric exchange systems
112
Concluding comments
116
6
The nature, scope, and integration of resources
Introduction
119
„
Resources explained
120
Contents
xt
Resources
are operand and
operant
Actors as resource integrators
Concluding comments
7
Collaboration
Introduction
Actor-to-actor collaboration
Collaboration and information technology
Coproduction
and cocreation
Enterprise boundaries
Toward collaborative advantage
Implications for system viability
Concluding comments
8
Service ecosystems
Introduction
Networks
Ecosystems
Micro,
meso,
and macro systems
The service ecosystem as a system of processes
From service ecosystems to ecosystems services
Concluding comments
123
128
134
136
137
141
143
147
149
152
153
158
159
161
169
170
173
174
PART
POSSIBILITIES
9
Strategic thinking
Introduction
Zooming out versus zooming in: seeing the bigger picture
Service ecosystems: developing a systems view of exchange
Collaboration: designing for density and relationships
Value proposing: cocreating value with multiple stakeholders
Designing: developing value-creating ecosystems
Configuring: taking advantage of unstable environments
Toward an S-D logic strategy appraisal
Concluding comments
10
Conclusions and considerations
Introduction
Convergence
A meta-idea
177
179
180
182
184
186
189
191
195
198
201
202
202
xii Contents
The bigger picture
204
More inversions
205
Next steps
209
Concluding comments
211
Appendix: Reflection and dialogue
213
Index
222
|
| any_adam_object | 1 |
| author | Lusch, Robert F. 1949-2017 Vargo, Stephen L. 1945- |
| author_GND | (DE-588)170313778 (DE-588)1066321353 |
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| author_role | aut aut |
| author_sort | Lusch, Robert F. 1949-2017 |
| author_variant | r f l rf rfl s l v sl slv |
| building | Verbundindex |
| bvnumber | BV041697159 |
| classification_rvk | QP 600 QP 620 |
| ctrlnum | (OCoLC)871574385 (DE-599)GBV773328092 |
| dewey-full | 658.8/12 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/12 |
| dewey-search | 658.8/12 |
| dewey-sort | 3658.8 212 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| id | DE-604.BV041697159 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T01:03:09Z |
| institution | BVB |
| isbn | 9780521124324 9780521195676 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027137565 |
| oclc_num | 871574385 |
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| physical | XXVI, 225 S. graph. Darst. |
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| publisher | Cambridge University Press |
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| spelling | Lusch, Robert F. 1949-2017 Verfasser (DE-588)170313778 aut Service-dominant logic premises, perspectives, possibilities Robert F. Lusch and Stephen L. Vargo 1. publ. Cambridge Cambridge University Press 2014 XXVI, 225 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Hier auch später erschienene, unveränderte Nachdrucke Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Kundenorientierung (DE-588)4316837-1 gnd rswk-swf Dienstleistung (DE-588)4012178-1 gnd rswk-swf Dienstleistung (DE-588)4012178-1 s Kundenmanagement (DE-588)4236865-0 s Kundenorientierung (DE-588)4316837-1 s Marketing (DE-588)4037589-4 s b DE-604 Vargo, Stephen L. 1945- Verfasser (DE-588)1066321353 aut Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027137565&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Lusch, Robert F. 1949-2017 Vargo, Stephen L. 1945- Service-dominant logic premises, perspectives, possibilities Kundenmanagement (DE-588)4236865-0 gnd Marketing (DE-588)4037589-4 gnd Kundenorientierung (DE-588)4316837-1 gnd Dienstleistung (DE-588)4012178-1 gnd |
| subject_GND | (DE-588)4236865-0 (DE-588)4037589-4 (DE-588)4316837-1 (DE-588)4012178-1 |
| title | Service-dominant logic premises, perspectives, possibilities |
| title_auth | Service-dominant logic premises, perspectives, possibilities |
| title_exact_search | Service-dominant logic premises, perspectives, possibilities |
| title_full | Service-dominant logic premises, perspectives, possibilities Robert F. Lusch and Stephen L. Vargo |
| title_fullStr | Service-dominant logic premises, perspectives, possibilities Robert F. Lusch and Stephen L. Vargo |
| title_full_unstemmed | Service-dominant logic premises, perspectives, possibilities Robert F. Lusch and Stephen L. Vargo |
| title_short | Service-dominant logic |
| title_sort | service dominant logic premises perspectives possibilities |
| title_sub | premises, perspectives, possibilities |
| topic | Kundenmanagement (DE-588)4236865-0 gnd Marketing (DE-588)4037589-4 gnd Kundenorientierung (DE-588)4316837-1 gnd Dienstleistung (DE-588)4012178-1 gnd |
| topic_facet | Kundenmanagement Marketing Kundenorientierung Dienstleistung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027137565&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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