Fashion Branding and Consumer Behaviors: Scientific Models
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
Springer
2014
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| Schriftenreihe: | International Series on Consumer Science
SpringerLink : Bücher |
| Schlagworte: | |
| Online-Zugang: | FLA01 FWS01 FWS02 UBG01 UBM01 UBW01 Volltext Inhaltsverzeichnis Abstract |
| Beschreibung: | Online-Ressource (IX, 151 p. 13 illus, online resource) |
| ISBN: | 9781493902767 9781493902774 |
| DOI: | 10.1007/978-1-4939-0277-4 |
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Datensatz im Suchindex
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| adam_text | FASHION BRANDING AND CONSUMER BEHAVIORS
/
: 2014
TABLE OF CONTENTS / INHALTSVERZEICHNIS
PREFACE
I. INTRODUCTION AND REVIEW
FASHION BRANDING AND CONSUMER BEHAVIORS: AN INTRODUCTION
LUXURY FASHION BRANDING: LITERATURE REVIEW, RESEARCH TRENDS AND RESEARCH
AGENDA FOR SCIENTIFIC RESEARCH
FASHION BRAND PERSONALITY AND ADVERTISEMENT RESPONSE: INCORPORATING A
SYMBOLIC INTERACTIONIST PERSPECTIVE
II. ANALYTICAL MODELING RESEARCH
OPTIMIZING FASHION BRANDING STRATEGIES: MANAGEMENT OF VARIETY OF ITEMS
AND LENGTH OF LIFECYCLES IN A STOCHASTICALLY FLUCTUATING MARKET
AN ANALYSIS OF FASHION BRAND EXTENSIONS BY ARTIFICIAL NEURAL NETWORKS
III. EMPIRICAL STUDIES
“DOMESTIC MADE” OR “FOREIGN MADE” LUXURY BRANDS? A COMPARATIVE
INVESTIGATION BETWEEN STATUS AND NON-STATUS SEEKING TEENAGERS
CO-BRANDING IN FAST FASHION: THE IMPACT OF CONSUMERS’ NEED FOR
UNIQUENESS ON PURCHASE PERCEPTION.-HOW BRAND AWARENESS RELATES TO
MARKET OUTCOME, BRAND EQUITY AND THE MARKETING MIX
CONSUMER PERCEIVED RISKS TOWARDS ONLINE GROUP BUYING SERVICE FOR FASHION
APPAREL PRODUCTS
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
FASHION BRANDING AND CONSUMER BEHAVIORS
/
: 2014
ABSTRACT / INHALTSTEXT
FASHION BRANDING AND CONSUMER BEHAVIORS PRESENTS EYE-OPENING THEORY,
LITERATURE REVIEW, AND ORIGINAL RESEARCH ON THE MUTUAL INFLUENCE OF
BRANDING STRATEGIES AND CONSUMER RESPONSE. CONTRIBUTORS USE MULTIPLE
METHODS TO ANALYZE CONSUMERS PSYCHOSOCIAL NEEDS AND THE EXTENT THAT
THEIR FULFILLMENT GOES BEYOND THE USEFULNESS OR VALUE OF THE ITEMS THEY
PURCHASE AS WELL AS THE FASHION INDUSTRY S MEANS OF COMMUNICATING BRAND
IDENTITY AND ENHANCING BRAND LOYALTY. ALONG THE WAY, THESE STUDIES RAISE
IMPORTANT QUESTIONS ABOUT CONSUMER BEHAVIORS, CONSUMER WELFARE,
ENVIRONMENTAL ETHICS, AND THE FUTURE OF CONSUMER RESEARCH. INCLUDED IN
THE COVERAGE: A SYMBOLIC INTERACTIONIST PERSPECTIVE ON FASHION BRAND
PERSONALITY AND ADVERTISEMENT RESPONSE. OPTIMIZING FASHION BRANDING
STRATEGIES IN A FLUCTUATING MARKET. AN ANALYSIS OF FASHION BRAND
EXTENSIONS BY ARTIFICIAL NEURAL NETWORKS. DOMESTIC OR FOREIGN LUXURY
BRANDS? A COMPARISON OF STATUS- AND NON-STATUS- SEEKING TEENAGERS. THE
IMPACT OF CONSUMERS’ NEED FOR UNIQUENESS ON PURCHASE PERCEPTION. HOW
BRAND AWARENESS RELATES TO MARKET OUTCOME, BRAND EQUITY, AND THE
MARKETING MIX. A BREAKTHROUGH VOLUME ON THE COMPLEXITIES OF HOW AND WHY
WE BUY, FASHION BRANDING AND CONSUMER BEHAVIORS WILL CAPTIVATE
RESEARCHERS AND PRACTITIONERS IN THE FIELDS OF CONSUMER PSYCHOLOGY,
MARKETING, AND ECONOMICS
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
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| language | English |
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| spellingShingle | Choi, Tsan-Ming 1975- Fashion Branding and Consumer Behaviors Scientific Models Philosophy (General) Marketing Psychic research Psychology |
| title | Fashion Branding and Consumer Behaviors Scientific Models |
| title_auth | Fashion Branding and Consumer Behaviors Scientific Models |
| title_exact_search | Fashion Branding and Consumer Behaviors Scientific Models |
| title_full | Fashion Branding and Consumer Behaviors Scientific Models edited by Tsan-Ming Choi |
| title_fullStr | Fashion Branding and Consumer Behaviors Scientific Models edited by Tsan-Ming Choi |
| title_full_unstemmed | Fashion Branding and Consumer Behaviors Scientific Models edited by Tsan-Ming Choi |
| title_short | Fashion Branding and Consumer Behaviors |
| title_sort | fashion branding and consumer behaviors scientific models |
| title_sub | Scientific Models |
| topic | Philosophy (General) Marketing Psychic research Psychology |
| topic_facet | Philosophy (General) Marketing Psychic research Psychology |
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