A functional analysis of political television advertisements:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Lanham, MD [u.a.]
Lexington Books
2014
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | VIII, 239 S. |
| ISBN: | 9780739188989 9781498525350 |
Internformat
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Datensatz im Suchindex
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| adam_text |
A FUNCTIONAL ANALYSIS OF POLITICAL TELEVISION ADVERTISEMENTS
/ BENOIT, WILLIAM L.
: 2014
TABLE OF CONTENTS / INHALTSVERZEICHNIS
INTRODUCTION : POLITICAL TELEVISION SPOTS
METHOD : THE FUNCTIONAL APPROACH TO POLITICAL ADVERTISING
IN THE BEGINNING, 1952, 1956; THE DEMOCRATS ASCEND, 1960, 1964
NIXON'S RETURN, 1968, 1972; AFTER WATERGATE, 1976, 1980
REPUBLICANS IN CONTROL, 1984, 1988; THE END OF THE MILLENNIUM, 1992,
1996
GEORGE W. BUSH IN THE OVAL OFFICE, 2000, 2004; BARACK OBAMA, AFRICAN
AMERICAN PRESIDENT, 2008, 2012
THIRD-PARTY CANDIDATE POLITICAL TV SPOTS : ANOTHER CHOICE
OTHER THEORIES : ISSUE OWNERSHIP AND FUNCTIONAL FEDERALISM IN POLITICAL
TV SPOTS
NON-PRESIDENTIAL AND NON-U.S. TV SPOTS
TRENDS AND CONTRASTS OF POLITICAL TELEVISION SPOTS
DEVELOPMENT OF AMERICAN POLITICAL TELEVISION SPOTS
CONCLUSIONS AND IMPLICATIONS
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT. |
| any_adam_object | 1 |
| author | Benoit, William L. 1953- |
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| callnumber-first | J - Political Science |
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| dewey-ones | 324 - The political process |
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| dewey-tens | 320 - Political science (Politics and government) |
| discipline | Politologie |
| era | Geschichte 1952-2012 gnd |
| era_facet | Geschichte 1952-2012 |
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| spelling | Benoit, William L. 1953- Verfasser (DE-588)132983982 aut A functional analysis of political television advertisements William L. Benoit Lanham, MD [u.a.] Lexington Books 2014 VIII, 239 S. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index USA Präsident (DE-588)2033432-1 gnd rswk-swf Geschichte 1952-2012 gnd rswk-swf Politik Advertising, Political United States Television in politics United States Political campaigns United States Presidents United States Election Werbespot (DE-588)4197734-8 gnd rswk-swf Präsidentenwahl (DE-588)4047020-9 gnd rswk-swf Wahlpropaganda (DE-588)4188928-9 gnd rswk-swf Wahlkampf (DE-588)4064292-6 gnd rswk-swf USA United States Politics and government 1945-1989 United States Politics and government 1989- USA Präsident (DE-588)2033432-1 b Präsidentenwahl (DE-588)4047020-9 s Wahlpropaganda (DE-588)4188928-9 s Wahlkampf (DE-588)4064292-6 s Werbespot (DE-588)4197734-8 s Geschichte 1952-2012 z DE-604 Erscheint auch als Online-Ausgabe 978-0-7391-8899-6 LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027098989&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Benoit, William L. 1953- A functional analysis of political television advertisements USA Präsident (DE-588)2033432-1 gnd Politik Advertising, Political United States Television in politics United States Political campaigns United States Presidents United States Election Werbespot (DE-588)4197734-8 gnd Präsidentenwahl (DE-588)4047020-9 gnd Wahlpropaganda (DE-588)4188928-9 gnd Wahlkampf (DE-588)4064292-6 gnd |
| subject_GND | (DE-588)2033432-1 (DE-588)4197734-8 (DE-588)4047020-9 (DE-588)4188928-9 (DE-588)4064292-6 |
| title | A functional analysis of political television advertisements |
| title_auth | A functional analysis of political television advertisements |
| title_exact_search | A functional analysis of political television advertisements |
| title_full | A functional analysis of political television advertisements William L. Benoit |
| title_fullStr | A functional analysis of political television advertisements William L. Benoit |
| title_full_unstemmed | A functional analysis of political television advertisements William L. Benoit |
| title_short | A functional analysis of political television advertisements |
| title_sort | a functional analysis of political television advertisements |
| topic | USA Präsident (DE-588)2033432-1 gnd Politik Advertising, Political United States Television in politics United States Political campaigns United States Presidents United States Election Werbespot (DE-588)4197734-8 gnd Präsidentenwahl (DE-588)4047020-9 gnd Wahlpropaganda (DE-588)4188928-9 gnd Wahlkampf (DE-588)4064292-6 gnd |
| topic_facet | USA Präsident Politik Advertising, Political United States Television in politics United States Political campaigns United States Presidents United States Election Werbespot Präsidentenwahl Wahlpropaganda Wahlkampf USA United States Politics and government 1945-1989 United States Politics and government 1989- |
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