Cases on electronic commerce technologies and applications:
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pa. [u.a.]
Idea Group Publ.
2006
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| Schriftenreihe: | Cases on information technology series
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XII, 398 S. graph. Darst. |
| ISBN: | 9781599044026 |
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Datensatz im Suchindex
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| adam_text | Cases on Electronic
Commerce Technologies
and Applications
Detailed Table of Contents
Preface xi
Chapter I
Moving Personal Tax Online: The Australian Taxation Office s
E-Tax Initiative 1
Jeff Chamberlain, Deakin University, Australia
Tanya Castleman, Deakin University, Australia
The e-government initiative discussed in this case study (E-Tax) provided an
additional service to individual Australian taxpayers by enabling them to file their tax
returns online. The E-Tax case demonstrates how complex e-government projects can
be and the need to take contextual factors into account in planning and evaluating e-
government implementation.
Chapter!!
ENICompany 18
Ook Lee, Hanstmg University, Seoul, Korea
ENI Company is an electronic commerce firm in South Korea. ENI Company pro¬
vides English news items and English lessons to the subscribers through daily e-mail
service that includes free English news-related question and answer sessions via e-
mail. This case study deals with the struggle of this firm to establish and sustain its
business in a less-developed national information infrastructure. This case is a good
example of how to conduct an e-commerce in a county where national IT infrastructure
is not ready for it.
Chapter ffl
Hardwarezone: A Singaporean Success Story 31
Chee Chang Tan, Institute of Technical Education, Singapore
Gek Woo Tan, National University of Singapore, Singapore
Hardwarezone.com is rated the top IT media Web site in Singapore by Hitwise. It
provides 100% proprietary and localized content on IT news, product releases, and
numerous member-centric services, such as hardware pricelists and forums. This teach¬
ing case will chart the evolution of Hardwarezone s business model and strategies
through its humble beginnings and the challenges to the company as a result of the
dot-com crisis and thereafter.
Chapter IV
E*Trade Securities, Inc., Pioneer Online Trader, Struggles to Stay on Top 48
Adam T. Elegant, University of Colorado, Boulder, USA
Ramiro Montealegre, University of Colorado, Boulder, USA
E*Trade revolutionized the securities brokerage industry by creating Internet
trading. E*Trade s original strategy was to deliver cost savings to customers while
amortizing fixed costs over a greater number of accounts. E*Trade established a popu¬
lar Web site offering the convenience and control of automated stock, options, and
mutual fund order placement at low commission rates. This case presents E*Trade s
successes and also fierce competition and emerging ethical and operational problems.
ChapterV
mVine Ltd: A Case Study of a New Digital Music Label from Conception to
Launch 73
Joanna Berry, University of Newcastle upon Tyne, UK
This case analyzes a new digital music label, mVine.com. It discusses the turbu¬
lent context within which the company was launched and the particular individual
strengths of the founding directors. A full description of how mVine operated initially
as a virtual organization provides a full understanding of the benefits and challenges
that such a company faces and the opportunity to discuss the strategies that mVine
employed to overcome this.
Chapter VI
DataNaut Incorporated: Growing Pains of a Small Company on the Verge of an
Internet Revolution 94
Nancy C. Shaw, George Mason University, USA
Joan O Reilly Fix, Citibank, N.A., USA
The case describes a small locally run Washington, DC company facing several
strategic decisions at the end of 1999; marketing its new high-tech products, securing
sufficient venture capital financing, and creating a profit sharing plan for current and
future employees.
Chapter VII
Building an Online Grocery Business: TheCaseofASDA.com 107
Irene Yousept, University of Newcastle upon Tyne Business School, UK
Feng Li, University of Newcastle upon Tyne Business School, UK
This case uses ASDA.com, ASDA s home-shopping arm, to demonstrate the chal¬
lenges in building and developing an online grocery business in the UK. Particularly, it
delineates the operational aspects of B2C e-commerce in the grocery business: fulfill¬
ment center and fulfillment process. The case will also describe ASDA s efforts in
overcoming problems with their home-shopping fulfillment model and present impor¬
tant elements of ASDA.corn s virtual store and its operation.
Chapter VIII
Developing Inter-Organizational Trust in Business-to-Business E-Commerce
Participation: Case Studies in the Automotive Industry 128
Pauline Ratnasingam, University of Vermont, USA
The case study describes the process involved in EDI implementation in the
Australian automotive industry. Buyer-supplier interactions during EDI implementa¬
tion and its impact on technical, political, behavioral and trading partner trust aspects
are discussed in this case study between Ford Australia (manufacturer) and Patents,
Brakes and Replacements Limited (their first tier supplier).
Chapter IX
Office Depot s E-Commerce Evolution 142
In Lee, Western Illinois University, USA
Office Depot first introduced B2B e-commerce for larger corporate customers and
realized that OfficeMax had already launched B2C e-commerce for the general public.
This case describes how Office Depot quickly launched B2C e-commerce, and investi¬
gates critical factors managers should take into consideration in adopting new e-com¬
merce strategies and technologies that will leverage corporate resources.
Chapter X
Implementation Management of an E-Commerce-Enabled Enterprise
Information System: A Case Study at Texas Instruments 155
R. P. Sundarraj, Clark University, USA
Joseph Sarkis, Clark University, USA
This case study presents an overview of the efforts of Texas Instrument s (TI s)
internal and external ERP implementation, with a focus on linking its ERP system in a
global e-commerce setting. This linkage is especially important since it had been stated
in TI s strategic plan as an objective of this project to provide visibility of the ERP
system to external constituents via Web linkages along with the objective of standard¬
izing internal processes and important information technology systems to support
market needs. Issues faced by TI are clearly outlined with future questions also posed
in the final section.
Chapter XI
From Catalogs to the Web: The Evolution of Airgun Products, Inc 169
Michael K. Shearn, Drake University, USA
Chip E. Miller, Drake University, USA
Troy J. Strader, Drake University, USA
Airgun Products, Inc. (API) is a small firm that sells airguns and related products
directly to consumers. Since the introduction of the online channel, they have struggled
with how to best utilize their complementary channels and produce a profit. Their
current challenges are to identify which of their customers prefer which channel (mar¬
ket segmentation), identify and take advantage of the relative advantages of their two
channels (paper vs. online catalogs), and identify opportunities for enhancing the
value provided by their Web site.
ChapterXII
Growth and Consolidation in the Spanish-Speaking E-Commerce Market 188
Roberto Vinaja, University of Texas-Pan American, USA
This case aims to analyze, in some detail, the major challenges in the widespread
adoption of electronic commerce in the Spanish-speaking population. The case also
provides a general overview of related issues in global e-commerce, specifically: lan¬
guage, localization, currency, cultural difference, export controls, payment methods,
taxation issues, consumer protection, and legal issues. The chapter illustrates that
while Latin America initially attracted many investors by offering one of the world s
fastest growing online populations, the market was not large enough to accommodate
all the new entrants.
ChapterXIII
From Edison to MP3: A Struggle for the Future of the Music Recording
Industry 203
Conrad Shayo, California State University, San Bernardino, USA
Ruth Guthrie, California Polytechnic University, Pomona, USA
This case discusses the challenges facing the music recording industry through
the eyes of two of its most influential trade associations: the RIAA and the IFPI. First,
readers of the case will learn about the history of the music recording industry and how
new emerging technologies can impact individual organizations or entire industries
and the music industry value chain and its various stakeholders. Second, they will learn
about the strategic opportunities and business models being unleashed by the new
emerging technologies, and the challenges facing music industry trade associations.
Chapter XIV
Student Advantage Captures the College Market Through an Integration of
Their Off- and Online Businesses 226
Margaret T. O Hara, East Carolina University, USA
HughJ. Watson, University of Georgia, USA
This case discusses how Student Advantage has successfully transformed itself
from the brick and mortar company it began as in 1992 to become the leading online
portal to the higher education community.
Chapter XV
Challenges in the Redesign of Content Management: A Case of FCP 243
Anne Honkaranta, University of Jyvdskyld, Finland
Airi Salminen, University of Jyvdskyld, Finland
Tuomo Pel tola, SysOpen Pic, Finland
The Finnish Centre for Pensions (FCP) is a government organization acting as the
central body for private pension institutions in Finland. One of its central tasks is to
produce and publish guideline documents for ensuring that the pension institutions
carry out pension provisioning in a unified way. Due to problems in the maintenance of
the documents and requests for faster information delivery by the Internet, FCP carried
out a content management development initiative. The case follows the changes in
components of the content management environment. The case highlights the chal¬
lenges encountered and describes the tools utilized for redesign activities.
ChapterXVI
Implementing and Managing a Large-Scale E-Serv ice: A Case on the
Mandatory Provident Fund Scheme in Hong Kong 260
Theodore H. K. Clark, Hong Kong University of Science
Technology, Hong Kong
Karl Reiner Lang, Hong Kong University of Science Technology,
Hong Kong
Will W-K. Ma, Hong Kong University of Science Technology,
Hong Kong
This case concerns a recently launched retirement protection scheme, the Man¬
datory Provident Fund, in Hong Kong. The service has been implemented in two ver¬
sions, a bricks model and a clicks model.
Chapter XVII
World Trade Point Federation: Bringing E-Commerce Capabilities to
Developing Nations 282
Nikhilesh Dholakia, University of Rhode Island, USA
Nir Kshetri, The University of North Carolina, Greensboro, USA
This case provides an overview of the roles of the Global Trade Point Network
(GTPNet) in facilitating small- and medium-sized enterprises (SMEs ) adoption of the
Internet and e-commerce technologies. The GTPNet puts potential and actual traders in
the position of suppliers and users of strategic information. Using the services pro¬
vided by a Trade Point, traders can identify markets for their products, complete export
formalities and procedures, and meet other international trade related requirements on
the spot.
ChapterXVIII
Assessing the Introduction of Electronic Banking in Egypt Using the
Technology Acceptance Model 296
SherifKamel, The American University in Cairo, Egypt
Ahmed Hassan, Maastricht School of Management, The Netherlands
This case covers the introduction and diffusion of retail banking in Egypt and the
development in electronic delivery channels and payment systems in its marketplace.
The case represents a model for the application of advanced information and communi¬
cation technology in the context of a developing nation.
ChapterXIX
Bringing E-Business to the World s Largest Flower Auction: The Case of
Aalsmeer 321
Tim van Dantzig, Aalsmeer Flower Auction, The Netherlands
Albert Boonstra, University of Groningen, The Netherlands
This case history takes place at the biggest flower auction of the world, the
Aalsmeer Flower Auction. Directors of the Aalsmeer Flower Auction felt that the Internet
might play an important role in the future of their business. The case study describes
the different e-business initiatives taken and the responses from suppliers, customers,
managers and other stakeholders on each of these initiatives. Readers will be chal¬
lenged to analyze this material and offer advice to the management of the auction about
future directions with respect to e-business.
Chapter XX
Thelmpact of E-Commerce Technology on the Air Travel Industry 341
Susan Gasson, Drexel University, USA
This case study examines the impact of online reservation systems and e-com¬
merce on the travel industry. Initial discussion concerns the impact of the American
Airlines SABRE system. The wider impact of remote-access, computerized reservation
systems, or Global Distribution Systems, and e-commerce access to online reservations
in the travel industry is analyzed. The case study concludes with a comparison of the
impact of information technologies between the U.S. and European travel industries.
Chapter XXI
Management Delivery of Digital Print via the Web: A Case Study of Gaia
Fulfilment 357
Sawas Papagiannidis, University of Newcastle upon Tyne Business
School, UK
Feng Li, University of Newcastle upon Tyne Business School, UK
In this article, we use the experience of Gaia Fulfilment to demonstrate the chal¬
lenges of developing and deploying collateral fulfillment, i.e., short-run print on de¬
mand via the Web. By discussing the technological innovations that Gaia achieved we
will outline their product development steps and the solutions the technology enabled.
We also show the benefits of collateral fulfillment by presenting two examples of cus¬
tomers that use Gaia s technology.
Chapter XXII
Web-Enabling for Competitive Advantage: A Case Study of Himalayan
Adventures 375
Luvai Motiwalla, University of Massachusetts, Lowell, USA
Azim Hashimi, University of Massachusetts, Lowell, USA
This case s emphasis is on the reduction of the logistical aspects of adventure
travel and increase in the customer base by using the Web-enabling information tech¬
nology resources. A global travel company, Himalayan Adventures (HA), based in
Pakistan wants to build a one-stop electronic commerce store for its customers.
About the Editor 391
Index 392
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| spelling | Cases on electronic commerce technologies and applications Mehdi Khosrow-Pour Hershey, Pa. [u.a.] Idea Group Publ. 2006 XII, 398 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Cases on information technology series Electronic Commerce (DE-588)4592128-3 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Electronic Commerce (DE-588)4592128-3 s DE-604 Khosrowpour, Mehdi 1951- (DE-588)136769667 edt HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027092171&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| title_auth | Cases on electronic commerce technologies and applications |
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| title_full | Cases on electronic commerce technologies and applications Mehdi Khosrow-Pour |
| title_fullStr | Cases on electronic commerce technologies and applications Mehdi Khosrow-Pour |
| title_full_unstemmed | Cases on electronic commerce technologies and applications Mehdi Khosrow-Pour |
| title_short | Cases on electronic commerce technologies and applications |
| title_sort | cases on electronic commerce technologies and applications |
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