A creator's guide to transmedia storytelling: how to captivate and engage audiences across multiple platforms
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York [u.a.]
McGraw-Hill
2012
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Hier auch später erschienene, unveränderte Nachdrucke Phillips, Andrea: A creator's guide to transmedia storytelling |
| Beschreibung: | XII, 272 S. Ill., graph. Darst. 20 x 24 cm |
| ISBN: | 9780071791526 9780071791533 |
Internformat
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Datensatz im Suchindex
| _version_ | 1804151865035718656 |
|---|---|
| adam_text | Titel: A creator s guide to transmedia storytelling
Autor: Phillips, Andrea
Jahr: 2012
CAlS
Contents
Preface xi
INTRODUCTION TO TRANSMEDIA
I Once Upon a Time... 3
L Vihat Is Transmedia, Anyway? 13
d Transmedia IsMoreThana Marketing Gimmick 21
Significant Prior Art to Learn From n
vii
viii QV^^ CONTENTS
STORYTELLING
The Four Creatiue Purposes for
Transmedia Storytelling 41
Learn the Basics of Traditional Storytelling 55
Hou) Story and Branding Affect Marketing 69
Mriting for Transmedia Is Different 75
Online, Euerything Is Characteri$ation 83
Conueying Action Across Multiple Media 93
STRÜCTURE
Fine-Tune for Depth or for Scale (Not Both) 103
IL Special Considerations for Blockbuster
Transmedia Franchises m
Id Interactiuity Creates Deeper Engagement 119
14 Uses and Misuses for User-Generated Content 127
19 Challenging the Audience to Act 137
Make Your Audience a Character, Too 149
CONTENTS QV^-^ ix
PRODUCTION
Project Management: The Unsung Necessity 163
Finding and Keeping a Strong Core Team 171
Id Websites and Tech Deuelopment: DIYor Outsource? 179
IM Don t Be a Jerk on Social Media 189
LI Email and Phone: Cheap and Effectiue 195
LL Making and Using Prerecorded Content 201
tu Bringing Your Story into the Real World 209
THE BIG PICTURE
iA Holu to Fund Production Costs 223
Zu ... And Maybe Make Some Profit, Too 231
Lv Forging Your Own Transmedia Career 239
LI Critical Legal and Ethical Considerations 249
Get Excited and Make Things 259
Acknowledgments 265
Index 267
|
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| discipline | Allgemeines Informatik |
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| spelling | Phillips, Andrea Verfasser aut A creator's guide to transmedia storytelling how to captivate and engage audiences across multiple platforms Andrea Phillips New York [u.a.] McGraw-Hill 2012 XII, 272 S. Ill., graph. Darst. 20 x 24 cm txt rdacontent n rdamedia nc rdacarrier Hier auch später erschienene, unveränderte Nachdrucke Phillips, Andrea: A creator's guide to transmedia storytelling Intermedialität (DE-588)4605581-2 gnd rswk-swf Neue Medien (DE-588)4196910-8 gnd rswk-swf Multimedia (DE-588)4192358-3 gnd rswk-swf Unterhaltung (DE-588)4186996-5 gnd rswk-swf Neue Medien (DE-588)4196910-8 s Intermedialität (DE-588)4605581-2 s Multimedia (DE-588)4192358-3 s Unterhaltung (DE-588)4186996-5 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027082559&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Phillips, Andrea A creator's guide to transmedia storytelling how to captivate and engage audiences across multiple platforms Intermedialität (DE-588)4605581-2 gnd Neue Medien (DE-588)4196910-8 gnd Multimedia (DE-588)4192358-3 gnd Unterhaltung (DE-588)4186996-5 gnd |
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| title | A creator's guide to transmedia storytelling how to captivate and engage audiences across multiple platforms |
| title_auth | A creator's guide to transmedia storytelling how to captivate and engage audiences across multiple platforms |
| title_exact_search | A creator's guide to transmedia storytelling how to captivate and engage audiences across multiple platforms |
| title_full | A creator's guide to transmedia storytelling how to captivate and engage audiences across multiple platforms Andrea Phillips |
| title_fullStr | A creator's guide to transmedia storytelling how to captivate and engage audiences across multiple platforms Andrea Phillips |
| title_full_unstemmed | A creator's guide to transmedia storytelling how to captivate and engage audiences across multiple platforms Andrea Phillips |
| title_short | A creator's guide to transmedia storytelling |
| title_sort | a creator s guide to transmedia storytelling how to captivate and engage audiences across multiple platforms |
| title_sub | how to captivate and engage audiences across multiple platforms |
| topic | Intermedialität (DE-588)4605581-2 gnd Neue Medien (DE-588)4196910-8 gnd Multimedia (DE-588)4192358-3 gnd Unterhaltung (DE-588)4186996-5 gnd |
| topic_facet | Intermedialität Neue Medien Multimedia Unterhaltung |
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