Verfügbarkeit: Mixed Method Research Design

Mixed Method Research Design: An Application in Consumer-Brand Relationships (CBR)

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Bibliographische Detailangaben
Hauptverfasser:	Sreejesh, S. (VerfasserIn), Mohapatra, Sanjay (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Cham [u.a.] Springer 2014
Schlagworte:	Management Wirtschaft Economics Marketing Economics/Management Science
Online-Zugang:	BFB01 BTU01 FHA01 FHI01 FHM01 FHN01 FHR01 FKE01 FNU01 FRO01 FWS01 FWS02 HWR01 UBG01 UBM01 UBT01 UBY01 UPA01 Volltext Inhaltsverzeichnis Abstract
Beschreibung:	Online-Ressource (XIII, 174 p. 27 ill., online resource)
ISBN:	9783319026879
DOI:	10.1007/978-3-319-02687-9

Internformat

MARC


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Datensatz im Suchindex

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adam_text	MIXED METHOD RESEARCH DESIGN / SREEJESH, S. : 2014 TABLE OF CONTENTS / INHALTSVERZEICHNIS INTRODUCTION LITERATURE REVIEW THEORETICAL DEVELOPMENT AND HYPOTHESES RESEARCH METHODOLOGY ANALYSIS AND RESULTS DISCUSSION, IMPLICATIONS AND CONCLUSIONS DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT. MIXED METHOD RESEARCH DESIGN / SREEJESH, S. : 2014 ABSTRACT / INHALTSTEXT THIS BOOK IS A COMPREHENSIVE GUIDE TO DESIGN AND CONDUCT THE RESEARCH IN MANAGEMENT-RELATED FIELD, SUCH AS MARKETING MANAGEMENT AND HUMAN RESOURCES MANAGEMENT. IT PROVIDES AN OVERVIEW OF THE REAL RESEARCH CONDUCTED BY AUTHORS THROUGHOUT THEIR CAREERS AND EXPLAINS THE IMPORTANT AND GROWING RESEARCH DESIGN USED IN MANAGEMENT RESEARCH-MIXED METHOD RESEARCH DESIGN. VIDEO TUTORIALS ARE ALSO INCLUDED FOR COMPLETE QUALITATIVE DATA COLLECTION AND DATA ANALYSIS. THESE VIDEOS ARE INCLUDED TO HELP READERS UNDERSTAND THE RESEARCH AND APPLY THE TECHNIQUES USING THE RECOMMENDED SOFTWARE PROGRAMS. MIXED METHOD RESEARCH DESIGN: AN APPLICATION IN CONSUMER-BRAND RELATIONSHIPS (CBR)BEGINS WITH AN INTRODUCTION, PROVIDING BACKGROUND ON THE STUDY INCLUDING RELATED LITERATURE IN THE AREAS OF CONSUMER-BRAND RELATIONSHIPS, WHICH HELPS THE BOOK TO SHOW HOW RESEARCH QUESTIONS AND RESEARCH OBJECTIVES CAN BE DEVELOPED FOR THE MIXED METHOD STUDY. THIS IS FOLLOWED BY A DETAILED EXPLANATION OF THE METHODOLOGY, WHICH ESTABLISHES THE GROUND RULE FOR THE STUDY. FINALLY IT TAKES LOOK AT THE ANALYSIS AND RESULTS OF MIXED METHOD RESEARCH STUDY. ADDITIONALLY THE BOOK EXAMINES THE PROCEDURES OF MIXING OF QUALITATIVE AND QUANTITATIVE PARADIGMS IN RESEARCH BOTH IN TERMS OF HYPOTHESIS DEVELOPMENT AND TESTING. IT HELPS READERS UNDERSTAND HOW TO DESIGN THEIR RESEARCH STUDIES USING MIXED METHOD DESIGN. IT ALSO DEMONSTRATES MANAGERIAL IMPLICATIONS, TO HELP UNDERSTAND HOW MIXED RESEARCH DESIGN COULD BE USED TO SHOW CONTRIBUTION TO THE THEORY AND PRACTICE DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
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spellingShingle	Sreejesh, S. Mohapatra, Sanjay Mixed Method Research Design An Application in Consumer-Brand Relationships (CBR) Management Wirtschaft Economics Marketing Economics/Management Science
title	Mixed Method Research Design An Application in Consumer-Brand Relationships (CBR)
title_auth	Mixed Method Research Design An Application in Consumer-Brand Relationships (CBR)
title_exact_search	Mixed Method Research Design An Application in Consumer-Brand Relationships (CBR)
title_full	Mixed Method Research Design An Application in Consumer-Brand Relationships (CBR) S. Sreejesh, Sanjay Mohapatra
title_fullStr	Mixed Method Research Design An Application in Consumer-Brand Relationships (CBR) S. Sreejesh, Sanjay Mohapatra
title_full_unstemmed	Mixed Method Research Design An Application in Consumer-Brand Relationships (CBR) S. Sreejesh, Sanjay Mohapatra
title_short	Mixed Method Research Design
title_sort	mixed method research design an application in consumer brand relationships cbr
title_sub	An Application in Consumer-Brand Relationships (CBR)
topic	Management Wirtschaft Economics Marketing Economics/Management Science
topic_facet	Management Wirtschaft Economics Marketing Economics/Management Science
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