The new strategic brand management: advanced insights and strategic thinking
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London ; Philadelphia, Pa. ; New Delhi
Kogan Page
2013
|
| Ausgabe: | 5. ed., reprinted |
| Schlagworte: | |
| Beschreibung: | Literaturverz. S. 469 - 481 |
| Beschreibung: | XVIII, 492 S. graph. Darst. |
| ISBN: | 9780749465155 |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV041640927 | ||
| 003 | DE-604 | ||
| 005 | 20180410 | ||
| 007 | t | ||
| 008 | 140210s2013 xxkd||| |||| 00||| eng d | ||
| 020 | |a 9780749465155 |c pbk. |9 978-0-7494-6515-5 | ||
| 035 | |a (OCoLC)868865159 | ||
| 035 | |a (DE-599)BVBBV041640927 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a xxk |c XA-GB | ||
| 049 | |a DE-B170 | ||
| 050 | 0 | |a HD69.B7 | |
| 082 | 0 | |a 658.8/343 | |
| 084 | |a QP 624 |0 (DE-625)141914: |2 rvk | ||
| 084 | |a WIR 810f |2 stub | ||
| 100 | 1 | |a Kapferer, Jean-Noël |e Verfasser |0 (DE-588)118001280 |4 aut | |
| 245 | 1 | 0 | |a The new strategic brand management |b advanced insights and strategic thinking |c Jean-Noël Kapferer |
| 250 | |a 5. ed., reprinted | ||
| 264 | 1 | |a London ; Philadelphia, Pa. ; New Delhi |b Kogan Page |c 2013 | |
| 300 | |a XVIII, 492 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Literaturverz. S. 469 - 481 | ||
| 650 | 4 | |a Brand name products |x Management | |
| 650 | 0 | 7 | |a Management |0 (DE-588)4037278-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Strategisches Management |0 (DE-588)4124261-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marke |0 (DE-588)4074577-6 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marke |0 (DE-588)4074577-6 |D s |
| 689 | 0 | 1 | |a Management |0 (DE-588)4037278-9 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Markenpolitik |0 (DE-588)4144679-3 |D s |
| 689 | 1 | 1 | |a Strategisches Management |0 (DE-588)4124261-0 |D s |
| 689 | 1 | |8 1\p |5 DE-604 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-027081726 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804151863618043904 |
|---|---|
| any_adam_object | |
| author | Kapferer, Jean-Noël |
| author_GND | (DE-588)118001280 |
| author_facet | Kapferer, Jean-Noël |
| author_role | aut |
| author_sort | Kapferer, Jean-Noël |
| author_variant | j n k jnk |
| building | Verbundindex |
| bvnumber | BV041640927 |
| callnumber-first | H - Social Science |
| callnumber-label | HD69 |
| callnumber-raw | HD69.B7 |
| callnumber-search | HD69.B7 |
| callnumber-sort | HD 269 B7 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | QP 624 |
| classification_tum | WIR 810f |
| ctrlnum | (OCoLC)868865159 (DE-599)BVBBV041640927 |
| dewey-full | 658.8/343 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/343 |
| dewey-search | 658.8/343 |
| dewey-sort | 3658.8 3343 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 5. ed., reprinted |
| format | Book |
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| id | DE-604.BV041640927 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T01:01:35Z |
| institution | BVB |
| isbn | 9780749465155 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027081726 |
| oclc_num | 868865159 |
| open_access_boolean | |
| owner | DE-B170 |
| owner_facet | DE-B170 |
| physical | XVIII, 492 S. graph. Darst. |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Kogan Page |
| record_format | marc |
| spelling | Kapferer, Jean-Noël Verfasser (DE-588)118001280 aut The new strategic brand management advanced insights and strategic thinking Jean-Noël Kapferer 5. ed., reprinted London ; Philadelphia, Pa. ; New Delhi Kogan Page 2013 XVIII, 492 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Literaturverz. S. 469 - 481 Brand name products Management Management (DE-588)4037278-9 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Marke (DE-588)4074577-6 gnd rswk-swf Marke (DE-588)4074577-6 s Management (DE-588)4037278-9 s DE-604 Markenpolitik (DE-588)4144679-3 s Strategisches Management (DE-588)4124261-0 s 1\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Kapferer, Jean-Noël The new strategic brand management advanced insights and strategic thinking Brand name products Management Management (DE-588)4037278-9 gnd Strategisches Management (DE-588)4124261-0 gnd Markenpolitik (DE-588)4144679-3 gnd Marke (DE-588)4074577-6 gnd |
| subject_GND | (DE-588)4037278-9 (DE-588)4124261-0 (DE-588)4144679-3 (DE-588)4074577-6 |
| title | The new strategic brand management advanced insights and strategic thinking |
| title_auth | The new strategic brand management advanced insights and strategic thinking |
| title_exact_search | The new strategic brand management advanced insights and strategic thinking |
| title_full | The new strategic brand management advanced insights and strategic thinking Jean-Noël Kapferer |
| title_fullStr | The new strategic brand management advanced insights and strategic thinking Jean-Noël Kapferer |
| title_full_unstemmed | The new strategic brand management advanced insights and strategic thinking Jean-Noël Kapferer |
| title_short | The new strategic brand management |
| title_sort | the new strategic brand management advanced insights and strategic thinking |
| title_sub | advanced insights and strategic thinking |
| topic | Brand name products Management Management (DE-588)4037278-9 gnd Strategisches Management (DE-588)4124261-0 gnd Markenpolitik (DE-588)4144679-3 gnd Marke (DE-588)4074577-6 gnd |
| topic_facet | Brand name products Management Management Strategisches Management Markenpolitik Marke |
| work_keys_str_mv | AT kapfererjeannoel thenewstrategicbrandmanagementadvancedinsightsandstrategicthinking |