Preis und Markendehnung: eine empirische Analyse
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | German |
| Veröffentlicht: |
Frankfurt am Main
Peter Lang
2011
|
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references |
| Beschreibung: | 1 Online-Ressource (xix, 288 p) |
| ISBN: | 9783631617427 9783653010268 |
Internformat
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Datensatz im Suchindex
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| author | Rumpf, Katia |
| author_facet | Rumpf, Katia |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.827 |
| dewey-search | 658.827 |
| dewey-sort | 3658.827 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
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| isbn | 9783631617427 9783653010268 |
| language | German |
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| spelling | Rumpf, Katia Verfasser aut Preis und Markendehnung eine empirische Analyse Katia Rumpf Frankfurt am Main Peter Lang 2011 1 Online-Ressource (xix, 288 p) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references Branding (Marketing) Pricing Preispolitik (DE-588)4047118-4 gnd rswk-swf Markentransfer (DE-588)4214870-4 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf 1\p (DE-588)4113937-9 Hochschulschrift gnd-content Markenpolitik (DE-588)4144679-3 s Markentransfer (DE-588)4214870-4 s Preispolitik (DE-588)4047118-4 s 2\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Rumpf, Katia Preis und Markendehnung eine empirische Analyse Branding (Marketing) Pricing Preispolitik (DE-588)4047118-4 gnd Markentransfer (DE-588)4214870-4 gnd Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4047118-4 (DE-588)4214870-4 (DE-588)4144679-3 (DE-588)4113937-9 |
| title | Preis und Markendehnung eine empirische Analyse |
| title_auth | Preis und Markendehnung eine empirische Analyse |
| title_exact_search | Preis und Markendehnung eine empirische Analyse |
| title_full | Preis und Markendehnung eine empirische Analyse Katia Rumpf |
| title_fullStr | Preis und Markendehnung eine empirische Analyse Katia Rumpf |
| title_full_unstemmed | Preis und Markendehnung eine empirische Analyse Katia Rumpf |
| title_short | Preis und Markendehnung |
| title_sort | preis und markendehnung eine empirische analyse |
| title_sub | eine empirische Analyse |
| topic | Branding (Marketing) Pricing Preispolitik (DE-588)4047118-4 gnd Markentransfer (DE-588)4214870-4 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Branding (Marketing) Pricing Preispolitik Markentransfer Markenpolitik Hochschulschrift |
| work_keys_str_mv | AT rumpfkatia preisundmarkendehnungeineempirischeanalyse |