Medien und Werbung:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Wiesbaden
Springer VS
2015
|
| Schriftenreihe: | Medienwissen kompakt
|
| Schlagworte: | |
| Online-Zugang: | Inhaltstext Inhaltsverzeichnis |
| Beschreibung: | 148 S. Ill. 190 mm x 127 mm |
| ISBN: | 9783658013127 9783658013134 |
Internformat
MARC
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| 020 | |a 9783658013134 |9 978-3-658-01313-4 | ||
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| 245 | 1 | 0 | |a Medien und Werbung |c Guido Zurstiege |
| 264 | 1 | |a Wiesbaden |b Springer VS |c 2015 | |
| 300 | |a 148 S. |b Ill. |c 190 mm x 127 mm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
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| 650 | 0 | 7 | |a Medienwirtschaft |0 (DE-588)4129410-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Medienwissenschaft |0 (DE-588)4169194-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Medienwirtschaft |0 (DE-588)4129410-5 |D s |
| 689 | 0 | 1 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Medienwissenschaft |0 (DE-588)4169194-5 |D s |
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Datensatz im Suchindex
| _version_ | 1809769171660046336 |
|---|---|
| adam_text |
nhalt
1 .Werbung: Geheime Verführung? | 9
2. Aufbau des Bandes | 25
3. Geschichte der Werbung | 33
4. Werbung als Geschäft:
Akteure, Märkte, Organisationen | 47
5. Strategien und Formen der Werbung | 67
6. Wie Werbung wirkt | 93
7. Ausblick: Unternehmen werden Medienhäuser | 119
Zum Weiterlesen | 137
Glossar | 141
Stichwortverzeichnis | 147 |
| any_adam_object | 1 |
| author | Zurstiege, Guido 1968- |
| author_GND | (DE-588)122494393 |
| author_facet | Zurstiege, Guido 1968- |
| author_role | aut |
| author_sort | Zurstiege, Guido 1968- |
| author_variant | g z gz |
| building | Verbundindex |
| bvnumber | BV041627396 |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)865145791 (DE-599)DNB1044784563 |
| dewey-full | 338.4730223 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 338 - Production |
| dewey-raw | 338.4730223 |
| dewey-search | 338.4730223 |
| dewey-sort | 3338.4730223 |
| dewey-tens | 330 - Economics |
| discipline | Soziologie Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV041627396 |
| illustrated | Illustrated |
| indexdate | 2024-09-10T01:06:15Z |
| institution | BVB |
| isbn | 9783658013127 9783658013134 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027068373 |
| oclc_num | 865145791 |
| open_access_boolean | |
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| owner_facet | DE-384 DE-634 DE-1050 DE-M472 DE-N2 DE-M489 DE-B170 DE-M468 DE-1049 DE-20 DE-1102 |
| physical | 148 S. Ill. 190 mm x 127 mm |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Springer VS |
| record_format | marc |
| series2 | Medienwissen kompakt |
| spelling | Zurstiege, Guido 1968- Verfasser (DE-588)122494393 aut Medien und Werbung Guido Zurstiege Wiesbaden Springer VS 2015 148 S. Ill. 190 mm x 127 mm txt rdacontent n rdamedia nc rdacarrier Medienwissen kompakt Medienwirtschaft (DE-588)4129410-5 gnd rswk-swf Medienwissenschaft (DE-588)4169194-5 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Medienwirtschaft (DE-588)4129410-5 s Werbung (DE-588)4065541-6 s DE-604 Medienwissenschaft (DE-588)4169194-5 s 1\p DE-604 X:MVB text/html http://deposit.dnb.de/cgi-bin/dokserv?id=4528111&prov=M&dok_var=1&dok_ext=htm Inhaltstext Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027068373&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Zurstiege, Guido 1968- Medien und Werbung Medienwirtschaft (DE-588)4129410-5 gnd Medienwissenschaft (DE-588)4169194-5 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4129410-5 (DE-588)4169194-5 (DE-588)4065541-6 |
| title | Medien und Werbung |
| title_auth | Medien und Werbung |
| title_exact_search | Medien und Werbung |
| title_full | Medien und Werbung Guido Zurstiege |
| title_fullStr | Medien und Werbung Guido Zurstiege |
| title_full_unstemmed | Medien und Werbung Guido Zurstiege |
| title_short | Medien und Werbung |
| title_sort | medien und werbung |
| topic | Medienwirtschaft (DE-588)4129410-5 gnd Medienwissenschaft (DE-588)4169194-5 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Medienwirtschaft Medienwissenschaft Werbung |
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