The digital crown: winning at content on the web
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
2014
|
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XI, 332 S. Ill., graph. Darst. |
| ISBN: | 9780124076747 |
Internformat
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| adam_text | THE DIGITAL CROWN
/ LEIBTAG, AHAVA.
: 2013
TABLE OF CONTENTS / INHALTSVERZEICHNIS
PART 1: CONTENT IS A CONVERSATION CHAPTER 1: UNDERSTANDING BRANDING,
CONTENT STRATEGY AND CONTENT MARKETING RULE 1: START WITH YOUR
AUDIENCECHAPTER 2: MAKING THE CASE FOR CONTENT RULE 2: INVOLVE
STAKEHOLDERS EARLY AND OFTEN CASE STUDY: XONEX PART 2: CONTENT FLOATS
CHAPTER 3: CONSTRUCTING THE CONVERSATION RULE 3: KEEP IT ITERATIVE
CHAPTER 4: PUBLISHING CONTENT FOR EVERYWHERE CHAPTER 5: ENGAGEMENT
STRATEGIESRULE 4: CREATE MULTIDISCIPLINARY CONTENT TEAMS CASE STUDY: REI
PART 3: EFFECTIVE CONTENT STRATEGY: PEOPLE AND PROCESS CHAPTER 6:
UNDERSTAND YOUR CUSTOMERS CHAPTER 7: FRAME YOUR CONTENT CHAPTER 8: THE
CONTENT STRATEGISTS TOOLBOXRULE 5: MAKE GOVERNANCE CENTRAL CASE STUDY:
HIPHOPDX PART 4: CONTENT MARKETING: NOW YOU GET TO TALK CHAPTER 9:
CONTENT MARKETING SUSTAINS THE CONVERSATION CHAPTER 10: THE DREAM
CONTENT TEAM RULE 6: WORKFLOW THAT WORKS CHAPTER 11: TALKING ABOUT
DESIGN RULE 7: INVEST IN PROFESSIONALS AND TRUST THEMCASE STUDY:
STEFANIE DIAMOND PHOTOGRAPHY CONCLUSION
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
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| id | DE-604.BV041625270 |
| illustrated | Illustrated |
| indexdate | 2024-08-01T11:25:14Z |
| institution | BVB |
| isbn | 9780124076747 |
| language | English |
| lccn | 013022878 |
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| physical | XI, 332 S. Ill., graph. Darst. |
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| spellingShingle | Leibtag, Ahava The digital crown winning at content on the web |
| title | The digital crown winning at content on the web |
| title_auth | The digital crown winning at content on the web |
| title_exact_search | The digital crown winning at content on the web |
| title_full | The digital crown winning at content on the web Ahava Leibtag |
| title_fullStr | The digital crown winning at content on the web Ahava Leibtag |
| title_full_unstemmed | The digital crown winning at content on the web Ahava Leibtag |
| title_short | The digital crown |
| title_sort | the digital crown winning at content on the web |
| title_sub | winning at content on the web |
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Inhaltsverzeichnis
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