The human brand: how we relate to people, products, and companies
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Weinheim
Wiley
2014
|
| Ausgabe: | First edition |
| Schlagworte: | |
| Online-Zugang: | Cover image |
| Beschreibung: | Includes index |
| Beschreibung: | XII, 196 S. |
| ISBN: | 9781118611319 |
Internformat
MARC
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|---|---|---|---|
| 001 | BV041624444 | ||
| 003 | DE-604 | ||
| 005 | 20140310 | ||
| 007 | t | ||
| 008 | 140204s2014 xxu |||| 00||| eng d | ||
| 010 | |a 013025201 | ||
| 020 | |a 9781118611319 |9 978-1-118-61131-9 | ||
| 035 | |a (OCoLC)876735111 | ||
| 035 | |a (DE-599)BVBBV041624444 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
| 049 | |a DE-Aug4 | ||
| 050 | 0 | |a HF5415.32 | |
| 082 | 0 | |a 658.8/342 |2 23 | |
| 084 | |a QP 631 |0 (DE-625)141917: |2 rvk | ||
| 100 | 1 | |a Malone, Chris B. |d 1969- |e Verfasser |0 (DE-588)1046532170 |4 aut | |
| 245 | 1 | 0 | |a The human brand |b how we relate to people, products, and companies |c Chris Malone, Susan T. Fiske |
| 250 | |a First edition | ||
| 264 | 1 | |a Weinheim |b Wiley |c 2014 | |
| 300 | |a XII, 196 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes index | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / General |2 bisacsh | |
| 650 | 4 | |a Psychologie | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Consumer behavior | |
| 650 | 4 | |a Marketing |x Psychological aspects | |
| 650 | 4 | |a BUSINESS & ECONOMICS / General | |
| 700 | 1 | |a Fiske, Susan T. |d 1952- |e Verfasser |0 (DE-588)1028926960 |4 aut | |
| 856 | 4 | |u http://catalogimages.wiley.com/images/db/jimages/9781118611319.jpg |3 Cover image | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-027065469 | ||
Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Malone, Chris B. 1969- Fiske, Susan T. 1952- |
| author_GND | (DE-588)1046532170 (DE-588)1028926960 |
| author_facet | Malone, Chris B. 1969- Fiske, Susan T. 1952- |
| author_role | aut aut |
| author_sort | Malone, Chris B. 1969- |
| author_variant | c b m cb cbm s t f st stf |
| building | Verbundindex |
| bvnumber | BV041624444 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.32 |
| callnumber-search | HF5415.32 |
| callnumber-sort | HF 45415.32 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 631 |
| ctrlnum | (OCoLC)876735111 (DE-599)BVBBV041624444 |
| dewey-full | 658.8/342 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/342 |
| dewey-search | 658.8/342 |
| dewey-sort | 3658.8 3342 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | First edition |
| format | Book |
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| id | DE-604.BV041624444 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T01:01:11Z |
| institution | BVB |
| isbn | 9781118611319 |
| language | English |
| lccn | 013025201 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027065469 |
| oclc_num | 876735111 |
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| owner | DE-Aug4 |
| owner_facet | DE-Aug4 |
| physical | XII, 196 S. |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Wiley |
| record_format | marc |
| spelling | Malone, Chris B. 1969- Verfasser (DE-588)1046532170 aut The human brand how we relate to people, products, and companies Chris Malone, Susan T. Fiske First edition Weinheim Wiley 2014 XII, 196 S. txt rdacontent n rdamedia nc rdacarrier Includes index BUSINESS & ECONOMICS / General bisacsh Psychologie Wirtschaft Consumer behavior Marketing Psychological aspects BUSINESS & ECONOMICS / General Fiske, Susan T. 1952- Verfasser (DE-588)1028926960 aut http://catalogimages.wiley.com/images/db/jimages/9781118611319.jpg Cover image |
| spellingShingle | Malone, Chris B. 1969- Fiske, Susan T. 1952- The human brand how we relate to people, products, and companies BUSINESS & ECONOMICS / General bisacsh Psychologie Wirtschaft Consumer behavior Marketing Psychological aspects BUSINESS & ECONOMICS / General |
| title | The human brand how we relate to people, products, and companies |
| title_auth | The human brand how we relate to people, products, and companies |
| title_exact_search | The human brand how we relate to people, products, and companies |
| title_full | The human brand how we relate to people, products, and companies Chris Malone, Susan T. Fiske |
| title_fullStr | The human brand how we relate to people, products, and companies Chris Malone, Susan T. Fiske |
| title_full_unstemmed | The human brand how we relate to people, products, and companies Chris Malone, Susan T. Fiske |
| title_short | The human brand |
| title_sort | the human brand how we relate to people products and companies |
| title_sub | how we relate to people, products, and companies |
| topic | BUSINESS & ECONOMICS / General bisacsh Psychologie Wirtschaft Consumer behavior Marketing Psychological aspects BUSINESS & ECONOMICS / General |
| topic_facet | BUSINESS & ECONOMICS / General Psychologie Wirtschaft Consumer behavior Marketing Psychological aspects |
| url | http://catalogimages.wiley.com/images/db/jimages/9781118611319.jpg |
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