Sponsoring im Investitionsgüterbereich: Möglichkeiten des optimalen Imagetransfers
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | German |
| Veröffentlicht: |
Wiesbaden
Deutscher Universitätsverlag
1996
|
| Schriftenreihe: | DUV: Wirtschaftswissenschaft
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | 1 Online-Ressource (XVIII, 266 S.) |
| ISBN: | 9783663145486 9783824402762 |
| DOI: | 10.1007/978-3-663-14548-6 |
Internformat
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| 245 | 1 | 0 | |a Sponsoring im Investitionsgüterbereich |b Möglichkeiten des optimalen Imagetransfers |c von Jacqueline Rieger |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Rieger, Jacqueline 1962- |
| author_GND | (DE-588)171392531 |
| author_facet | Rieger, Jacqueline 1962- |
| author_role | aut |
| author_sort | Rieger, Jacqueline 1962- |
| author_variant | j r jr |
| building | Verbundindex |
| bvnumber | BV041615495 |
| classification_tum | WIR 000 |
| collection | ZDB-2-SWI ZDB-2-BAD |
| ctrlnum | (OCoLC)885222203 (DE-599)BVBBV041615495 |
| dewey-full | 658.152 657.8333 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management 657 - Accounting |
| dewey-raw | 658.152 657.8333 |
| dewey-search | 658.152 657.8333 |
| dewey-sort | 3658.152 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-663-14548-6 |
| format | Electronic eBook |
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| id | DE-604.BV041615495 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T01:00:56Z |
| institution | BVB |
| isbn | 9783663145486 9783824402762 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027056627 |
| oclc_num | 885222203 |
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| physical | 1 Online-Ressource (XVIII, 266 S.) |
| psigel | ZDB-2-SWI ZDB-2-BAD ZDB-2-SWI_Archive ZDB-2-SWI_1990/1999 |
| publishDate | 1996 |
| publishDateSearch | 1996 |
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| publisher | Deutscher Universitätsverlag |
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| series2 | DUV: Wirtschaftswissenschaft |
| spelling | Rieger, Jacqueline 1962- Verfasser (DE-588)171392531 aut Sponsoring im Investitionsgüterbereich Möglichkeiten des optimalen Imagetransfers von Jacqueline Rieger Wiesbaden Deutscher Universitätsverlag 1996 1 Online-Ressource (XVIII, 266 S.) txt rdacontent c rdamedia cr rdacarrier DUV: Wirtschaftswissenschaft Economics Economics/Management Science Finance/Investment/Banking Management Wirtschaft Imagepolitik (DE-588)4343856-8 gnd rswk-swf Investitionsgütermarketing (DE-588)4072915-1 gnd rswk-swf Sponsoring (DE-588)4207431-9 gnd rswk-swf 1\p (DE-588)4113937-9 Hochschulschrift gnd-content Investitionsgütermarketing (DE-588)4072915-1 s Imagepolitik (DE-588)4343856-8 s Sponsoring (DE-588)4207431-9 s DE-604 https://doi.org/10.1007/978-3-663-14548-6 Verlag Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Rieger, Jacqueline 1962- Sponsoring im Investitionsgüterbereich Möglichkeiten des optimalen Imagetransfers Economics Economics/Management Science Finance/Investment/Banking Management Wirtschaft Imagepolitik (DE-588)4343856-8 gnd Investitionsgütermarketing (DE-588)4072915-1 gnd Sponsoring (DE-588)4207431-9 gnd |
| subject_GND | (DE-588)4343856-8 (DE-588)4072915-1 (DE-588)4207431-9 (DE-588)4113937-9 |
| title | Sponsoring im Investitionsgüterbereich Möglichkeiten des optimalen Imagetransfers |
| title_auth | Sponsoring im Investitionsgüterbereich Möglichkeiten des optimalen Imagetransfers |
| title_exact_search | Sponsoring im Investitionsgüterbereich Möglichkeiten des optimalen Imagetransfers |
| title_full | Sponsoring im Investitionsgüterbereich Möglichkeiten des optimalen Imagetransfers von Jacqueline Rieger |
| title_fullStr | Sponsoring im Investitionsgüterbereich Möglichkeiten des optimalen Imagetransfers von Jacqueline Rieger |
| title_full_unstemmed | Sponsoring im Investitionsgüterbereich Möglichkeiten des optimalen Imagetransfers von Jacqueline Rieger |
| title_short | Sponsoring im Investitionsgüterbereich |
| title_sort | sponsoring im investitionsguterbereich moglichkeiten des optimalen imagetransfers |
| title_sub | Möglichkeiten des optimalen Imagetransfers |
| topic | Economics Economics/Management Science Finance/Investment/Banking Management Wirtschaft Imagepolitik (DE-588)4343856-8 gnd Investitionsgütermarketing (DE-588)4072915-1 gnd Sponsoring (DE-588)4207431-9 gnd |
| topic_facet | Economics Economics/Management Science Finance/Investment/Banking Management Wirtschaft Imagepolitik Investitionsgütermarketing Sponsoring Hochschulschrift |
| url | https://doi.org/10.1007/978-3-663-14548-6 |
| work_keys_str_mv | AT riegerjacqueline sponsoringiminvestitionsguterbereichmoglichkeitendesoptimalenimagetransfers |