Modular Machine Tools: Bundling and Pricing Strategies under Demand Uncertainty
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | German |
| Published: |
Wiesbaden
Deutscher Universitätsverlag
1997
|
| Edition: | Gabler Edition Wissenschaft |
| Subjects: | |
| Online Access: | Volltext |
| Item Description: | German machine tool manufacturers are increasingly confronted with difficulties in gaining competitive advantages by offering highly customized products. But necessary cost reductions can be obtained by employing a modularization strategy that explicitly considers customers' requirements already in the module design stage. Nils Tönshoff presents a new framework of the machine tool building and selling process that accounts for optimized cross-functional decision making in module design, machine tool manufacturing and product marketing. The tradeoff between customization and standardization is balanced by a bundle pricing strategy based on a modular product structure. The analytic tool developed by the author has been validated by a major German machine tool manufacturer |
| Physical Description: | 1 Online-Ressource (XIV, 158 S.) |
| ISBN: | 9783663087731 9783824464777 |
| DOI: | 10.1007/978-3-663-08773-1 |
Staff View
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| 500 | |a German machine tool manufacturers are increasingly confronted with difficulties in gaining competitive advantages by offering highly customized products. But necessary cost reductions can be obtained by employing a modularization strategy that explicitly considers customers' requirements already in the module design stage. Nils Tönshoff presents a new framework of the machine tool building and selling process that accounts for optimized cross-functional decision making in module design, machine tool manufacturing and product marketing. The tradeoff between customization and standardization is balanced by a bundle pricing strategy based on a modular product structure. The analytic tool developed by the author has been validated by a major German machine tool manufacturer | ||
| 505 | 0 | |a Summary -- Zusammenfassung -- I The Industry Problem -- 1 International Machine Tool Industry Analysis -- 2 Literature Review -- II The Model -- 3 The Module Design Problem -- 4 The Module Selection Problem -- 5 The Bundle Pricing Problem -- 6 Bundle Pricing Under Demand Uncertainty -- 7 The Customized Machine Tool Model -- III Alternative Formulations, Solution Methods and Results -- 8 Alternative Model Formulations -- 9 Solution Methods -- 10 Implementation and Computational Results -- IV Model Applications -- 11 Application Case Studies -- V Conclusions and Contributions -- Appendices -- A References -- B The Customized Machine Tool Program -- C The CMT Case Study Program -- D The CMT Case Study Solution | |
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Record in the Search Index
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| author | Tönshoff, Nils |
| author_facet | Tönshoff, Nils |
| author_role | aut |
| author_sort | Tönshoff, Nils |
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| building | Verbundindex |
| bvnumber | BV041614300 |
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| contents | Summary -- Zusammenfassung -- I The Industry Problem -- 1 International Machine Tool Industry Analysis -- 2 Literature Review -- II The Model -- 3 The Module Design Problem -- 4 The Module Selection Problem -- 5 The Bundle Pricing Problem -- 6 Bundle Pricing Under Demand Uncertainty -- 7 The Customized Machine Tool Model -- III Alternative Formulations, Solution Methods and Results -- 8 Alternative Model Formulations -- 9 Solution Methods -- 10 Implementation and Computational Results -- IV Model Applications -- 11 Application Case Studies -- V Conclusions and Contributions -- Appendices -- A References -- B The Customized Machine Tool Program -- C The CMT Case Study Program -- D The CMT Case Study Solution |
| ctrlnum | (OCoLC)860199972 (DE-599)BVBBV041614300 |
| dewey-full | 330 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 330 - Economics |
| dewey-raw | 330 |
| dewey-search | 330 |
| dewey-sort | 3330 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-663-08773-1 |
| edition | Gabler Edition Wissenschaft |
| format | Electronic eBook |
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| spelling | Tönshoff, Nils Verfasser aut Modular Machine Tools Bundling and Pricing Strategies under Demand Uncertainty von Nils Tönshoff Gabler Edition Wissenschaft Wiesbaden Deutscher Universitätsverlag 1997 1 Online-Ressource (XIV, 158 S.) txt rdacontent c rdamedia cr rdacarrier German machine tool manufacturers are increasingly confronted with difficulties in gaining competitive advantages by offering highly customized products. But necessary cost reductions can be obtained by employing a modularization strategy that explicitly considers customers' requirements already in the module design stage. Nils Tönshoff presents a new framework of the machine tool building and selling process that accounts for optimized cross-functional decision making in module design, machine tool manufacturing and product marketing. The tradeoff between customization and standardization is balanced by a bundle pricing strategy based on a modular product structure. The analytic tool developed by the author has been validated by a major German machine tool manufacturer Summary -- Zusammenfassung -- I The Industry Problem -- 1 International Machine Tool Industry Analysis -- 2 Literature Review -- II The Model -- 3 The Module Design Problem -- 4 The Module Selection Problem -- 5 The Bundle Pricing Problem -- 6 Bundle Pricing Under Demand Uncertainty -- 7 The Customized Machine Tool Model -- III Alternative Formulations, Solution Methods and Results -- 8 Alternative Model Formulations -- 9 Solution Methods -- 10 Implementation and Computational Results -- IV Model Applications -- 11 Application Case Studies -- V Conclusions and Contributions -- Appendices -- A References -- B The Customized Machine Tool Program -- C The CMT Case Study Program -- D The CMT Case Study Solution Economics Economics/Management Science Economics/Management Science, general Management Wirtschaft Werkzeugmaschinenbau (DE-588)4065605-6 gnd rswk-swf Mass Customization (DE-588)4460479-8 gnd rswk-swf Optimierung (DE-588)4043664-0 gnd rswk-swf Standardisierung (DE-588)4056914-7 gnd rswk-swf Preispolitik (DE-588)4047118-4 gnd rswk-swf Preisbildung (DE-588)4047103-2 gnd rswk-swf Verbundangebot (DE-588)4416850-0 gnd rswk-swf Modul Baugruppe (DE-588)4329282-3 gnd rswk-swf 1\p (DE-588)4113937-9 Hochschulschrift gnd-content Werkzeugmaschinenbau (DE-588)4065605-6 s Mass Customization (DE-588)4460479-8 s Modul Baugruppe (DE-588)4329282-3 s Verbundangebot (DE-588)4416850-0 s Preisbildung (DE-588)4047103-2 s Optimierung (DE-588)4043664-0 s 2\p DE-604 Standardisierung (DE-588)4056914-7 s Preispolitik (DE-588)4047118-4 s 3\p DE-604 https://doi.org/10.1007/978-3-663-08773-1 Verlag Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Tönshoff, Nils Modular Machine Tools Bundling and Pricing Strategies under Demand Uncertainty Summary -- Zusammenfassung -- I The Industry Problem -- 1 International Machine Tool Industry Analysis -- 2 Literature Review -- II The Model -- 3 The Module Design Problem -- 4 The Module Selection Problem -- 5 The Bundle Pricing Problem -- 6 Bundle Pricing Under Demand Uncertainty -- 7 The Customized Machine Tool Model -- III Alternative Formulations, Solution Methods and Results -- 8 Alternative Model Formulations -- 9 Solution Methods -- 10 Implementation and Computational Results -- IV Model Applications -- 11 Application Case Studies -- V Conclusions and Contributions -- Appendices -- A References -- B The Customized Machine Tool Program -- C The CMT Case Study Program -- D The CMT Case Study Solution Economics Economics/Management Science Economics/Management Science, general Management Wirtschaft Werkzeugmaschinenbau (DE-588)4065605-6 gnd Mass Customization (DE-588)4460479-8 gnd Optimierung (DE-588)4043664-0 gnd Standardisierung (DE-588)4056914-7 gnd Preispolitik (DE-588)4047118-4 gnd Preisbildung (DE-588)4047103-2 gnd Verbundangebot (DE-588)4416850-0 gnd Modul Baugruppe (DE-588)4329282-3 gnd |
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| title | Modular Machine Tools Bundling and Pricing Strategies under Demand Uncertainty |
| title_auth | Modular Machine Tools Bundling and Pricing Strategies under Demand Uncertainty |
| title_exact_search | Modular Machine Tools Bundling and Pricing Strategies under Demand Uncertainty |
| title_full | Modular Machine Tools Bundling and Pricing Strategies under Demand Uncertainty von Nils Tönshoff |
| title_fullStr | Modular Machine Tools Bundling and Pricing Strategies under Demand Uncertainty von Nils Tönshoff |
| title_full_unstemmed | Modular Machine Tools Bundling and Pricing Strategies under Demand Uncertainty von Nils Tönshoff |
| title_short | Modular Machine Tools |
| title_sort | modular machine tools bundling and pricing strategies under demand uncertainty |
| title_sub | Bundling and Pricing Strategies under Demand Uncertainty |
| topic | Economics Economics/Management Science Economics/Management Science, general Management Wirtschaft Werkzeugmaschinenbau (DE-588)4065605-6 gnd Mass Customization (DE-588)4460479-8 gnd Optimierung (DE-588)4043664-0 gnd Standardisierung (DE-588)4056914-7 gnd Preispolitik (DE-588)4047118-4 gnd Preisbildung (DE-588)4047103-2 gnd Verbundangebot (DE-588)4416850-0 gnd Modul Baugruppe (DE-588)4329282-3 gnd |
| topic_facet | Economics Economics/Management Science Economics/Management Science, general Management Wirtschaft Werkzeugmaschinenbau Mass Customization Optimierung Standardisierung Preispolitik Preisbildung Verbundangebot Modul Baugruppe Hochschulschrift |
| url | https://doi.org/10.1007/978-3-663-08773-1 |
| work_keys_str_mv | AT tonshoffnils modularmachinetoolsbundlingandpricingstrategiesunderdemanduncertainty |