Werbewirkungsanalyse mit Expertensystemen:
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | German |
| Published: |
Heidelberg
Physica-Verlag HD
1990
|
| Series: | Konsum und Verhalten
26 |
| Subjects: | |
| Online Access: | Volltext |
| Physical Description: | 1 Online-Ressource (XIV, 370 S.) |
| ISBN: | 9783662008034 9783790804850 |
| DOI: | 10.1007/978-3-662-00803-4 |
Staff View
MARC
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Record in the Search Index
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| any_adam_object | |
| author | Neibecker, Bruno |
| author_facet | Neibecker, Bruno |
| author_role | aut |
| author_sort | Neibecker, Bruno |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-662-00803-4 |
| format | Electronic eBook |
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| id | DE-604.BV041612211 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T01:00:49Z |
| institution | BVB |
| isbn | 9783662008034 9783790804850 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027053344 |
| oclc_num | 863879903 |
| open_access_boolean | |
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| owner_facet | DE-634 DE-91 DE-BY-TUM DE-573 DE-860 DE-706 DE-92 DE-824 DE-739 |
| physical | 1 Online-Ressource (XIV, 370 S.) |
| psigel | ZDB-2-SWI ZDB-2-BAD ZDB-2-SWI_Archive ZDB-2-SWI_1990/1999 |
| publishDate | 1990 |
| publishDateSearch | 1990 |
| publishDateSort | 1990 |
| publisher | Physica-Verlag HD |
| record_format | marc |
| series2 | Konsum und Verhalten |
| spelling | Neibecker, Bruno Verfasser aut Werbewirkungsanalyse mit Expertensystemen von Bruno Neibecker Heidelberg Physica-Verlag HD 1990 1 Online-Ressource (XIV, 370 S.) txt rdacontent c rdamedia cr rdacarrier Konsum und Verhalten 26 Economics Electronic data processing Marketing Economics/Management Science Computing Methodologies Datenverarbeitung Management Wirtschaft Analyse (DE-588)4122795-5 gnd rswk-swf Werbeerfolgskontrolle (DE-588)4189634-8 gnd rswk-swf Werbewirkungsforschung (DE-588)4189648-8 gnd rswk-swf Werbewirkung (DE-588)4189647-6 gnd rswk-swf Expertensystem (DE-588)4113491-6 gnd rswk-swf ESWA (DE-588)4244491-3 gnd rswk-swf Werbewirkungsanalyse (DE-588)4244492-5 gnd rswk-swf Werbeerfolgskontrolle (DE-588)4189634-8 s Expertensystem (DE-588)4113491-6 s 1\p DE-604 Werbewirkungsforschung (DE-588)4189648-8 s 2\p DE-604 Werbewirkungsanalyse (DE-588)4244492-5 s 3\p DE-604 Werbewirkung (DE-588)4189647-6 s 4\p DE-604 ESWA (DE-588)4244491-3 s 5\p DE-604 Analyse (DE-588)4122795-5 s 6\p DE-604 https://doi.org/10.1007/978-3-662-00803-4 Verlag Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 5\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 6\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Neibecker, Bruno Werbewirkungsanalyse mit Expertensystemen Economics Electronic data processing Marketing Economics/Management Science Computing Methodologies Datenverarbeitung Management Wirtschaft Analyse (DE-588)4122795-5 gnd Werbeerfolgskontrolle (DE-588)4189634-8 gnd Werbewirkungsforschung (DE-588)4189648-8 gnd Werbewirkung (DE-588)4189647-6 gnd Expertensystem (DE-588)4113491-6 gnd ESWA (DE-588)4244491-3 gnd Werbewirkungsanalyse (DE-588)4244492-5 gnd |
| subject_GND | (DE-588)4122795-5 (DE-588)4189634-8 (DE-588)4189648-8 (DE-588)4189647-6 (DE-588)4113491-6 (DE-588)4244491-3 (DE-588)4244492-5 |
| title | Werbewirkungsanalyse mit Expertensystemen |
| title_auth | Werbewirkungsanalyse mit Expertensystemen |
| title_exact_search | Werbewirkungsanalyse mit Expertensystemen |
| title_full | Werbewirkungsanalyse mit Expertensystemen von Bruno Neibecker |
| title_fullStr | Werbewirkungsanalyse mit Expertensystemen von Bruno Neibecker |
| title_full_unstemmed | Werbewirkungsanalyse mit Expertensystemen von Bruno Neibecker |
| title_short | Werbewirkungsanalyse mit Expertensystemen |
| title_sort | werbewirkungsanalyse mit expertensystemen |
| topic | Economics Electronic data processing Marketing Economics/Management Science Computing Methodologies Datenverarbeitung Management Wirtschaft Analyse (DE-588)4122795-5 gnd Werbeerfolgskontrolle (DE-588)4189634-8 gnd Werbewirkungsforschung (DE-588)4189648-8 gnd Werbewirkung (DE-588)4189647-6 gnd Expertensystem (DE-588)4113491-6 gnd ESWA (DE-588)4244491-3 gnd Werbewirkungsanalyse (DE-588)4244492-5 gnd |
| topic_facet | Economics Electronic data processing Marketing Economics/Management Science Computing Methodologies Datenverarbeitung Management Wirtschaft Analyse Werbeerfolgskontrolle Werbewirkungsforschung Werbewirkung Expertensystem ESWA Werbewirkungsanalyse |
| url | https://doi.org/10.1007/978-3-662-00803-4 |
| work_keys_str_mv | AT neibeckerbruno werbewirkungsanalysemitexpertensystemen |