Werbewirkungsanalyse mit Expertensystemen:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | German |
| Veröffentlicht: |
Heidelberg
Physica-Verlag HD
1990
|
| Schriftenreihe: | Konsum und Verhalten
26 |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | 1 Online-Ressource (XIV, 370 S.) |
| ISBN: | 9783662008034 9783790804850 |
| DOI: | 10.1007/978-3-662-00803-4 |
Internformat
MARC
| LEADER | 00000nmm a2200000zcb4500 | ||
|---|---|---|---|
| 001 | BV041612211 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 140130s1990 |||| o||u| ||||||ger d | ||
| 020 | |a 9783662008034 |c Online |9 978-3-662-00803-4 | ||
| 020 | |a 9783790804850 |c Print |9 978-3-7908-0485-0 | ||
| 024 | 7 | |a 10.1007/978-3-662-00803-4 |2 doi | |
| 035 | |a (OCoLC)863879903 | ||
| 035 | |a (DE-599)BVBBV041612211 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a ger | |
| 049 | |a DE-634 |a DE-91 |a DE-573 |a DE-860 |a DE-706 |a DE-92 |a DE-824 |a DE-739 | ||
| 082 | 0 | |a 658.8 |2 23 | |
| 084 | |a WIR 000 |2 stub | ||
| 100 | 1 | |a Neibecker, Bruno |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Werbewirkungsanalyse mit Expertensystemen |c von Bruno Neibecker |
| 264 | 1 | |a Heidelberg |b Physica-Verlag HD |c 1990 | |
| 300 | |a 1 Online-Ressource (XIV, 370 S.) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a Konsum und Verhalten |v 26 | |
| 650 | 4 | |a Economics | |
| 650 | 4 | |a Electronic data processing | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Economics/Management Science | |
| 650 | 4 | |a Computing Methodologies | |
| 650 | 4 | |a Datenverarbeitung | |
| 650 | 4 | |a Management | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 0 | 7 | |a Analyse |0 (DE-588)4122795-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbeerfolgskontrolle |0 (DE-588)4189634-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbewirkungsforschung |0 (DE-588)4189648-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbewirkung |0 (DE-588)4189647-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Expertensystem |0 (DE-588)4113491-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a ESWA |0 (DE-588)4244491-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbewirkungsanalyse |0 (DE-588)4244492-5 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Werbeerfolgskontrolle |0 (DE-588)4189634-8 |D s |
| 689 | 0 | 1 | |a Expertensystem |0 (DE-588)4113491-6 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 689 | 1 | 0 | |a Werbewirkungsforschung |0 (DE-588)4189648-8 |D s |
| 689 | 1 | 1 | |a Expertensystem |0 (DE-588)4113491-6 |D s |
| 689 | 1 | |8 2\p |5 DE-604 | |
| 689 | 2 | 0 | |a Werbewirkungsanalyse |0 (DE-588)4244492-5 |D s |
| 689 | 2 | 1 | |a Expertensystem |0 (DE-588)4113491-6 |D s |
| 689 | 2 | |8 3\p |5 DE-604 | |
| 689 | 3 | 0 | |a Werbewirkung |0 (DE-588)4189647-6 |D s |
| 689 | 3 | 1 | |a Expertensystem |0 (DE-588)4113491-6 |D s |
| 689 | 3 | |8 4\p |5 DE-604 | |
| 689 | 4 | 0 | |a ESWA |0 (DE-588)4244491-3 |D s |
| 689 | 4 | |8 5\p |5 DE-604 | |
| 689 | 5 | 0 | |a Analyse |0 (DE-588)4122795-5 |D s |
| 689 | 5 | |8 6\p |5 DE-604 | |
| 856 | 4 | 0 | |u https://doi.org/10.1007/978-3-662-00803-4 |x Verlag |3 Volltext |
| 912 | |a ZDB-2-SWI |a ZDB-2-BAD | ||
| 940 | 1 | |q ZDB-2-SWI_Archive | |
| 940 | 1 | |q ZDB-2-SWI_1990/1999 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-027053344 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 3\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 4\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 5\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 6\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804151816119648256 |
|---|---|
| any_adam_object | |
| author | Neibecker, Bruno |
| author_facet | Neibecker, Bruno |
| author_role | aut |
| author_sort | Neibecker, Bruno |
| author_variant | b n bn |
| building | Verbundindex |
| bvnumber | BV041612211 |
| classification_tum | WIR 000 |
| collection | ZDB-2-SWI ZDB-2-BAD |
| ctrlnum | (OCoLC)863879903 (DE-599)BVBBV041612211 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-662-00803-4 |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>03135nmm a2200805zcb4500</leader><controlfield tag="001">BV041612211</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">140130s1990 |||| o||u| ||||||ger d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783662008034</subfield><subfield code="c">Online</subfield><subfield code="9">978-3-662-00803-4</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783790804850</subfield><subfield code="c">Print</subfield><subfield code="9">978-3-7908-0485-0</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.1007/978-3-662-00803-4</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)863879903</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV041612211</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">ger</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-634</subfield><subfield code="a">DE-91</subfield><subfield code="a">DE-573</subfield><subfield code="a">DE-860</subfield><subfield code="a">DE-706</subfield><subfield code="a">DE-92</subfield><subfield code="a">DE-824</subfield><subfield code="a">DE-739</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">WIR 000</subfield><subfield code="2">stub</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Neibecker, Bruno</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Werbewirkungsanalyse mit Expertensystemen</subfield><subfield code="c">von Bruno Neibecker</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Heidelberg</subfield><subfield code="b">Physica-Verlag HD</subfield><subfield code="c">1990</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (XIV, 370 S.)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Konsum und Verhalten</subfield><subfield code="v">26</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Economics</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Electronic data processing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Economics/Management Science</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Computing Methodologies</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Datenverarbeitung</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Wirtschaft</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Analyse</subfield><subfield code="0">(DE-588)4122795-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbeerfolgskontrolle</subfield><subfield code="0">(DE-588)4189634-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbewirkungsforschung</subfield><subfield code="0">(DE-588)4189648-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbewirkung</subfield><subfield code="0">(DE-588)4189647-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Expertensystem</subfield><subfield code="0">(DE-588)4113491-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">ESWA</subfield><subfield code="0">(DE-588)4244491-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbewirkungsanalyse</subfield><subfield code="0">(DE-588)4244492-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Werbeerfolgskontrolle</subfield><subfield code="0">(DE-588)4189634-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Expertensystem</subfield><subfield code="0">(DE-588)4113491-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Werbewirkungsforschung</subfield><subfield code="0">(DE-588)4189648-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Expertensystem</subfield><subfield code="0">(DE-588)4113491-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">Werbewirkungsanalyse</subfield><subfield code="0">(DE-588)4244492-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2="1"><subfield code="a">Expertensystem</subfield><subfield code="0">(DE-588)4113491-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="8">3\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="3" ind2="0"><subfield code="a">Werbewirkung</subfield><subfield code="0">(DE-588)4189647-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="3" ind2="1"><subfield code="a">Expertensystem</subfield><subfield code="0">(DE-588)4113491-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="3" ind2=" "><subfield code="8">4\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="4" ind2="0"><subfield code="a">ESWA</subfield><subfield code="0">(DE-588)4244491-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="4" ind2=" "><subfield code="8">5\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="5" ind2="0"><subfield code="a">Analyse</subfield><subfield code="0">(DE-588)4122795-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="5" ind2=" "><subfield code="8">6\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://doi.org/10.1007/978-3-662-00803-4</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-2-SWI</subfield><subfield code="a">ZDB-2-BAD</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">ZDB-2-SWI_Archive</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">ZDB-2-SWI_1990/1999</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-027053344</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">3\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">4\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">5\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">6\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| id | DE-604.BV041612211 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T01:00:49Z |
| institution | BVB |
| isbn | 9783662008034 9783790804850 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027053344 |
| oclc_num | 863879903 |
| open_access_boolean | |
| owner | DE-634 DE-91 DE-BY-TUM DE-573 DE-860 DE-706 DE-92 DE-824 DE-739 |
| owner_facet | DE-634 DE-91 DE-BY-TUM DE-573 DE-860 DE-706 DE-92 DE-824 DE-739 |
| physical | 1 Online-Ressource (XIV, 370 S.) |
| psigel | ZDB-2-SWI ZDB-2-BAD ZDB-2-SWI_Archive ZDB-2-SWI_1990/1999 |
| publishDate | 1990 |
| publishDateSearch | 1990 |
| publishDateSort | 1990 |
| publisher | Physica-Verlag HD |
| record_format | marc |
| series2 | Konsum und Verhalten |
| spelling | Neibecker, Bruno Verfasser aut Werbewirkungsanalyse mit Expertensystemen von Bruno Neibecker Heidelberg Physica-Verlag HD 1990 1 Online-Ressource (XIV, 370 S.) txt rdacontent c rdamedia cr rdacarrier Konsum und Verhalten 26 Economics Electronic data processing Marketing Economics/Management Science Computing Methodologies Datenverarbeitung Management Wirtschaft Analyse (DE-588)4122795-5 gnd rswk-swf Werbeerfolgskontrolle (DE-588)4189634-8 gnd rswk-swf Werbewirkungsforschung (DE-588)4189648-8 gnd rswk-swf Werbewirkung (DE-588)4189647-6 gnd rswk-swf Expertensystem (DE-588)4113491-6 gnd rswk-swf ESWA (DE-588)4244491-3 gnd rswk-swf Werbewirkungsanalyse (DE-588)4244492-5 gnd rswk-swf Werbeerfolgskontrolle (DE-588)4189634-8 s Expertensystem (DE-588)4113491-6 s 1\p DE-604 Werbewirkungsforschung (DE-588)4189648-8 s 2\p DE-604 Werbewirkungsanalyse (DE-588)4244492-5 s 3\p DE-604 Werbewirkung (DE-588)4189647-6 s 4\p DE-604 ESWA (DE-588)4244491-3 s 5\p DE-604 Analyse (DE-588)4122795-5 s 6\p DE-604 https://doi.org/10.1007/978-3-662-00803-4 Verlag Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 5\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 6\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Neibecker, Bruno Werbewirkungsanalyse mit Expertensystemen Economics Electronic data processing Marketing Economics/Management Science Computing Methodologies Datenverarbeitung Management Wirtschaft Analyse (DE-588)4122795-5 gnd Werbeerfolgskontrolle (DE-588)4189634-8 gnd Werbewirkungsforschung (DE-588)4189648-8 gnd Werbewirkung (DE-588)4189647-6 gnd Expertensystem (DE-588)4113491-6 gnd ESWA (DE-588)4244491-3 gnd Werbewirkungsanalyse (DE-588)4244492-5 gnd |
| subject_GND | (DE-588)4122795-5 (DE-588)4189634-8 (DE-588)4189648-8 (DE-588)4189647-6 (DE-588)4113491-6 (DE-588)4244491-3 (DE-588)4244492-5 |
| title | Werbewirkungsanalyse mit Expertensystemen |
| title_auth | Werbewirkungsanalyse mit Expertensystemen |
| title_exact_search | Werbewirkungsanalyse mit Expertensystemen |
| title_full | Werbewirkungsanalyse mit Expertensystemen von Bruno Neibecker |
| title_fullStr | Werbewirkungsanalyse mit Expertensystemen von Bruno Neibecker |
| title_full_unstemmed | Werbewirkungsanalyse mit Expertensystemen von Bruno Neibecker |
| title_short | Werbewirkungsanalyse mit Expertensystemen |
| title_sort | werbewirkungsanalyse mit expertensystemen |
| topic | Economics Electronic data processing Marketing Economics/Management Science Computing Methodologies Datenverarbeitung Management Wirtschaft Analyse (DE-588)4122795-5 gnd Werbeerfolgskontrolle (DE-588)4189634-8 gnd Werbewirkungsforschung (DE-588)4189648-8 gnd Werbewirkung (DE-588)4189647-6 gnd Expertensystem (DE-588)4113491-6 gnd ESWA (DE-588)4244491-3 gnd Werbewirkungsanalyse (DE-588)4244492-5 gnd |
| topic_facet | Economics Electronic data processing Marketing Economics/Management Science Computing Methodologies Datenverarbeitung Management Wirtschaft Analyse Werbeerfolgskontrolle Werbewirkungsforschung Werbewirkung Expertensystem ESWA Werbewirkungsanalyse |
| url | https://doi.org/10.1007/978-3-662-00803-4 |
| work_keys_str_mv | AT neibeckerbruno werbewirkungsanalysemitexpertensystemen |