Marketing — Management:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | German |
| Veröffentlicht: |
Wiesbaden
Gabler Verlag
2002
|
| Schriftenreihe: | Zeitschrift für Betriebswirtschaft
2002,1 |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | 1 Online-Ressource (XIV, 190S.) |
| ISBN: | 9783322865526 9783409119849 |
| DOI: | 10.1007/978-3-322-86552-6 |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1804151805289955328 |
|---|---|
| any_adam_object | |
| author | Albach, Horst 1931-2021 |
| author_GND | (DE-588)118809660 |
| author_facet | Albach, Horst 1931-2021 |
| author_role | aut |
| author_sort | Albach, Horst 1931-2021 |
| author_variant | h a ha |
| building | Verbundindex |
| bvnumber | BV041607475 |
| classification_tum | WIR 000 |
| collection | ZDB-2-SWI ZDB-2-BAD |
| ctrlnum | (OCoLC)863916121 (DE-599)BVBBV041607475 |
| dewey-full | 330 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 330 - Economics |
| dewey-raw | 330 |
| dewey-search | 330 |
| dewey-sort | 3330 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-322-86552-6 |
| format | Electronic eBook |
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| genre_facet | Aufsatzsammlung |
| id | DE-604.BV041607475 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T01:00:39Z |
| institution | BVB |
| isbn | 9783322865526 9783409119849 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027048609 |
| oclc_num | 863916121 |
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| owner_facet | DE-634 DE-91 DE-BY-TUM DE-92 DE-573 DE-1102 DE-860 DE-824 DE-703 DE-706 |
| physical | 1 Online-Ressource (XIV, 190S.) |
| psigel | ZDB-2-SWI ZDB-2-BAD ZDB-2-SWI_Archive ZDB-2-SWI_2000/2004 |
| publishDate | 2002 |
| publishDateSearch | 2002 |
| publishDateSort | 2002 |
| publisher | Gabler Verlag |
| record_format | marc |
| series | Zeitschrift für Betriebswirtschaft |
| series2 | Zeitschrift für Betriebswirtschaft : Ergänzungsheft |
| spelling | Albach, Horst 1931-2021 Verfasser (DE-588)118809660 aut Marketing — Management herausgegeben von Horst Albach, Christoph Weiser Wiesbaden Gabler Verlag 2002 1 Online-Ressource (XIV, 190S.) txt rdacontent c rdamedia cr rdacarrier Zeitschrift für Betriebswirtschaft : Ergänzungsheft 2002,1 Economics Economics/Management Science Economics/Management Science, general Management Wirtschaft Marketingtheorie (DE-588)4168911-2 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Direktmarketing (DE-588)4012421-6 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Marketingmanagement (DE-588)4168907-0 s DE-604 Marketing (DE-588)4037589-4 s Management (DE-588)4037278-9 s Marketingtheorie (DE-588)4168911-2 s 1\p DE-604 Direktmarketing (DE-588)4012421-6 s 2\p DE-604 Zeitschrift für Betriebswirtschaft 2002,1 (DE-604)BV000002059 2002,1 https://doi.org/10.1007/978-3-322-86552-6 Verlag Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Albach, Horst 1931-2021 Marketing — Management Zeitschrift für Betriebswirtschaft Economics Economics/Management Science Economics/Management Science, general Management Wirtschaft Marketingtheorie (DE-588)4168911-2 gnd Management (DE-588)4037278-9 gnd Marketingmanagement (DE-588)4168907-0 gnd Marketing (DE-588)4037589-4 gnd Direktmarketing (DE-588)4012421-6 gnd |
| subject_GND | (DE-588)4168911-2 (DE-588)4037278-9 (DE-588)4168907-0 (DE-588)4037589-4 (DE-588)4012421-6 (DE-588)4143413-4 |
| title | Marketing — Management |
| title_auth | Marketing — Management |
| title_exact_search | Marketing — Management |
| title_full | Marketing — Management herausgegeben von Horst Albach, Christoph Weiser |
| title_fullStr | Marketing — Management herausgegeben von Horst Albach, Christoph Weiser |
| title_full_unstemmed | Marketing — Management herausgegeben von Horst Albach, Christoph Weiser |
| title_short | Marketing — Management |
| title_sort | marketing management |
| topic | Economics Economics/Management Science Economics/Management Science, general Management Wirtschaft Marketingtheorie (DE-588)4168911-2 gnd Management (DE-588)4037278-9 gnd Marketingmanagement (DE-588)4168907-0 gnd Marketing (DE-588)4037589-4 gnd Direktmarketing (DE-588)4012421-6 gnd |
| topic_facet | Economics Economics/Management Science Economics/Management Science, general Management Wirtschaft Marketingtheorie Marketingmanagement Marketing Direktmarketing Aufsatzsammlung |
| url | https://doi.org/10.1007/978-3-322-86552-6 |
| volume_link | (DE-604)BV000002059 |
| work_keys_str_mv | AT albachhorst marketingmanagement |