Marketing in context: setting the scene
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Basingstoke ; New York, NY
Palgrave Macmillan
2013
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Cover image Inhaltsverzeichnis |
| Beschreibung: | IX, 224 S. |
| ISBN: | 9781137297105 |
Internformat
MARC
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| 100 | 1 | |a Hackley, Chris |e Verfasser |0 (DE-588)141768525 |4 aut | |
| 245 | 1 | 0 | |a Marketing in context |b setting the scene |c Chris Hackley |
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| 300 | |a IX, 224 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Advertising & Promotion |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Consumer Behavior |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / General |2 bisacsh | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a BUSINESS & ECONOMICS / Advertising & Promotion | |
| 650 | 4 | |a BUSINESS & ECONOMICS / Consumer Behavior | |
| 650 | 4 | |a BUSINESS & ECONOMICS / Marketing / General | |
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Datensatz im Suchindex
| _version_ | 1804151800416174080 |
|---|---|
| adam_text | CONTENTS
1 SETTING THE MARKETING SCENE
MARKETING AND ITS CONTEXT
TALKING MARKETING
MARKETING S PLACE IN THE WORLD
THE MISE-EN-SC^NE
THE OLYMPIC CHEEK OF DR DRE
MARKETING MYTHS
THE SPREAD OF THE IDEA OF MARKETING
THE POLITICS OF MARKETING SCIENCE
SUMMARY: CONTEXTUAL MARKETING AND
COMPETING KNOWLEDGE
2 MARKETING AS COMMUNICATION
OREOS AND SUPERBOWL 2013
SOCIAL MEDIA AND MASS AUDIENCE PLATFORMS
SOCIAL MEDIA, RESEARCH, AND CONSUMER INSIGHT
CONSUMER INSIGHT AND CULTURAL TRANSLATION
CONSUMER INSIGHT AND DOVE CFRB SOCIAL MARKETING
SOCIAL MEDIA BITES BACK- THE FEMFRESH LAUNCH
LEAVES A BAD TASTE
BODYFORM MAKES FUN OF ITS OWN PERIOD MYTH
COMMUNICATION RECEPTION IN MARKETING
EDWARD BERNAYS AND THE SOCIAL SCIENCE OF
PUBLIC RELATIONS
MARKETING AND PR IN A CONVERGENT MEDIA
ENVIRONMENT
THE LANGUAGE OF MARKETING IN ORGANIZATIONS
DIGITAL COMMUNICATION AND THE MARKETING
CONCEPT
THE CONSUMER DECISION
1
1
4
6
7
11
15
19
22
26
29
29
32
35
37
38
41
43
45
47
50
52
55
57
VLL
VIA CONTENTS
3 MARKETING IDEOLOGY AND MASS MEDIA 59
PR AND THE CULTURAL MISE-EN-SCENE 59
BLURRING LINES BETWEEN MARKETING AND PR 63
CONTEXT AND CONTENT MARKETING 66
SALES EFFECTS OF CONTENT MARKETING 69
CONTENT AND EPISODIC MEMORY 71
MARKETING AS PROPAGANDA? 74
VANCE PACKARD AND MARKETING ETHICS 76
ADVERTISING AS PR 81
MARKETING SEMIOTICS 83
MEDIA AND MARKETING IN CONSUMER CULTURAL
EXPERIENCE 86
4 IDEOLOGIES OF SPACE 89
THE MISE-EN-SCENE AND THE MOVING VIEWER 89
MARKETING INFLUENCE ON RETAIL DESIGN 91
URBAN SPACES AND MARKETING 94
SERVICESCAPES AND POSITIONING 95
MARKETING RATIONALITY: PENETRATING URBAN LIFE
AND CONSUMER CONSCIOUSNESS 99
MARKETING SIGNS AND CONSUMER RESISTANCE 102
PSYCHOGEOGRAPHY AND URBAN SPACE 103
THE URBAN MARKETING SPECTACLE 109
CONTEXT AND CULTURAL CRITIQUE 110
MARKETING AND GENEROSITY 112
5 MARKETING IDEOLOGY AND SOCIAL POLICY 115
MARKETING IDEOLOGY IN COURSES AND BOOKS 115
SOCIAL MARKETING AND NUDGE THEORY AS
POLICY TECHNIQUES 121
THE LIMITS OF ADVERTISING BANS 125
MAKING USE OF THE MAD MEN 127
YOUNG PEOPLE AND SENSIBLE DRINKING IN THE UK 129
MY ENCOUNTER WITH A POLICY NUDGER 133
IMPLICIT MEANING AND ADVERTISING REGULATION 138
MARKETING AND SYMBOLISM 139
CONTENTS
6 CONSUMER AGENCY AND BRAND CULTURE 141
MARKET STRUCTURE AND BRANDS 141
BRAND EXTENSIONS 144
DOES CONCENTRATED BRAND OWNERSHIP LIMIT
CONSUMER FREEDOM? * 145
THE INDIVIDUAL AND THE GROUP 147
ETHICAL ISSUES OF MARKET POWER 149
THE UK S FAST FOOD CULTURE 152
MARKETING S STRUGGLE WITH CULTURE 155
WHO IS THE CONSUMER? ANSWERS FROM AD AGENCY
ACCOUNT TEAMS 156
STRUCTURE, OR AGENCY? 162
7 MANAGING MARKETING - IN CONTEXT 167
CONVENTIONAL MARKETING AND CONTEXTUAL MARKETING 167
MEDIA BRANDS AND MARKETING 169
PHILOSOPHICAL ASSUMPTIONS IN MARKETING
MANAGEMENT 173
MORE THOUGHTS ON THE CONSUMER CULTURAL
MISE-EN-SC^NE 177
THEORY AND PRACTICE IN CONTEXTUAL MARKETING 180
MARKETING AND POWER 184
MARKETING AND MANAGERIALISM 187
CONTEXTUAL THINKING IN MARKETING PRACTICE 189
NOTES 195
INDEX 217
|
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| callnumber-first | H - Social Science |
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| ctrlnum | (OCoLC)865034160 (DE-599)BVBBV041605293 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
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| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
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| id | DE-604.BV041605293 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T01:00:34Z |
| institution | BVB |
| isbn | 9781137297105 |
| language | English |
| lccn | 013043914 |
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| physical | IX, 224 S. |
| publishDate | 2013 |
| publishDateSearch | 2013 |
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| spelling | Hackley, Chris Verfasser (DE-588)141768525 aut Marketing in context setting the scene Chris Hackley 1. publ. Basingstoke ; New York, NY Palgrave Macmillan 2013 IX, 224 S. txt rdacontent n rdamedia nc rdacarrier BUSINESS & ECONOMICS / Advertising & Promotion bisacsh BUSINESS & ECONOMICS / Consumer Behavior bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh Wirtschaft Branding (Marketing) BUSINESS & ECONOMICS / Advertising & Promotion BUSINESS & ECONOMICS / Consumer Behavior BUSINESS & ECONOMICS / Marketing / General Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 http://www.netread.com/jcusers2/bk1388/105/9781137297105/image/lgcover.9781137297105.jpg Cover image SWB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027046428&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Hackley, Chris Marketing in context setting the scene BUSINESS & ECONOMICS / Advertising & Promotion bisacsh BUSINESS & ECONOMICS / Consumer Behavior bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh Wirtschaft Branding (Marketing) BUSINESS & ECONOMICS / Advertising & Promotion BUSINESS & ECONOMICS / Consumer Behavior BUSINESS & ECONOMICS / Marketing / General Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 |
| title | Marketing in context setting the scene |
| title_auth | Marketing in context setting the scene |
| title_exact_search | Marketing in context setting the scene |
| title_full | Marketing in context setting the scene Chris Hackley |
| title_fullStr | Marketing in context setting the scene Chris Hackley |
| title_full_unstemmed | Marketing in context setting the scene Chris Hackley |
| title_short | Marketing in context |
| title_sort | marketing in context setting the scene |
| title_sub | setting the scene |
| topic | BUSINESS & ECONOMICS / Advertising & Promotion bisacsh BUSINESS & ECONOMICS / Consumer Behavior bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh Wirtschaft Branding (Marketing) BUSINESS & ECONOMICS / Advertising & Promotion BUSINESS & ECONOMICS / Consumer Behavior BUSINESS & ECONOMICS / Marketing / General Marketing (DE-588)4037589-4 gnd |
| topic_facet | BUSINESS & ECONOMICS / Advertising & Promotion BUSINESS & ECONOMICS / Consumer Behavior BUSINESS & ECONOMICS / Marketing / General Wirtschaft Branding (Marketing) Marketing |
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