Ausgewählte Beiträge zur marktorientierten Unternehmensführung:
Gespeichert in:
| 1. Verfasser: | |
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| Format: | Abschlussarbeit Buch |
| Sprache: | German English |
| Veröffentlicht: |
2012
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | X, 161 S. graph. Darst. |
Internformat
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| adam_text | Titel: Ausgewählte Beiträge zur marktorientierten Unternehmensführung
Autor: Schloderer, Matthias
Jahr: 2012
Inhaltsverzeichnis
EINFÜHRUNG.....................................................................................................................................................1
Literaturverzeichnis.....................................................................................................................................4
I Reputation im Recruitingmarkt
ZUSAMMENFASSUNG......................................................................................................................................7
1 HERAUSFORDERUNGEN IM „WAR FOR MILLENIALS ...............................................................8
2 THEORETISCHE ASPEKTE ZUR WIRKUNG VON UNTERNEHMENSREPUTATION IM
RECRUITINGMARKT............................................................................................................................10
2.1 Reputation aus Sicht verschiedener Anspruchsgruppen: StatusQuo......................................10
2.2 Reputation aus Sicht potenzieller Mitarbeiter: Status Quo.....................................................11
2.2.1 Reputationsforschung im Recruitingmarkt....................................................................................12
2.2.2 Input- und Parallelsichtweise........................................................................................................13
2.2.3 Output-Sichtweise.........................................................................................................................15
2.3 Entstehung von Bewerbungsneigung auf Basis von Reputation...............................................19
2.4 Entstehung eines Gehaltspremiums auf Basis von Reputation..................................................21
3 EMPIRISCHE UNTERSUCHUNG DER HYPOTHESEN...................................................................25
3.1 Studiendesign.......................................................................................................................................25
3.1.1 Erhebungsmethode und Stichprobe...............................................................................................25
3.1.2 Messansätze...................................................................................................................................26
3.2 Ergebnisse.............................................................................................................................................29
3.3 Diskussion und Limitationen.............................................................................................................32
4 FAZIT UND AUSBLICK..........................................................................................................................35
LITERATURVERZEICHNIS...........................................................................................................................36
ANHANG.............................................................................................................................................................48
II Treiber und Auswirkungen von Reputation im
Recruitingmarkt - Ergebnisse einer Experimentalstudie
ZUSAMMENFASSUNG....................................................................................................................................51
1 PROBLEMSTELLUNG...........................................................................................................................52
2 FORSCHUNGSSTAND UND HYPOTHESEN......................................................................................54
2.1 Output-Sichtweise...............................................................................................................................54
2.2 Input-Sichtweise..................................................................................................................................57
3 STUDIENDESIGN....................................................................................................................................59
3.1 Untersuchungsaufbau.......................................................................................................................59
3.2 Verwendete Messansätze..................................................................................................................60
3.3 Auswahl und Eigenschaften der Stichprobe.................................................................................65
4 ERGEBNISSE............................................................................................................................................67
4.1 Validierung des Erhebungsdesigns.................................................................................................67
4.2 Effekt von Reputation auf verschiedene Zielgröben auf Indikatorebene...............................69
4.3 Wirkungsmodell von Reputation im Recruftingmarkt................................................................71
4.3.1 Modellanpassung...........................................................................................................................71
4.3.2 Modellbewertung und Hypothesenprüfung...................................................................................73
5 IMPLIKATIONEN UND WEITERER FORSCHUNGSBEDARF......................................................77
LITERATURVERZEICHNIS...........................................................................................................................79
ANHANG.............................................................................................................................................................86
III Developing a Measurement Approach FOR
Reputation of Non-Profit Organizations
ABSTRACT.........................................................................................................................................................91
1 INTRODUCTION.....................................................................................................................................92
2 DEVELOPING A MEASUREMENT APPROACH FOR NPO REPUTATION................................94
2.1 MEASURING NPO REPUTATION - STATUS QUO........................................................................................94
2.2 CONCEPTUALIZATION AND INDEX CONSTRUCTION PROCEDURE...............................................................94
2.3 LlTERATURE REVIEW OF POTENTIAL DRIVERS OF NPO REPUTATION.......................................................96
2.4 Qualitative inquiry............................................................................................................................99
2.4.1 Sample, procedura, and interview guideline..................................................................................99
2.4.2 Model development.....................................................................................................................100
2.5 Quantitative inquiry........................................................................................................................102
2.5.1 Sample.........................................................................................................................................102
2.5.2 Model refinement........................................................................................................................103
2.5.3 Model evaluation.........................................................................................................................105
2.5.4 Additional analyses.....................................................................................................................106
3 DISCUSSION, LIMITATIONS, AND FURTHER RESEARCH.......................................................108
REFERENCES..................................................................................................................................................HO
APPENDIX........................................................................................................................................................118
IV Reputation Effects in tiie Nonprofit Sector:
Investigating TUE Moderating Effect of Potential
Donors and Volunteers Ciiaracteristics
AUSTRAGT.......................................................................................................................................................123
1 INTRODUCTION...................................................................................................................................124
2 MANIFEST AND LATENT MODERATORS OF DONOR BEHAVIOR AND VOLUNTEER
PARTICIPATION...................................................................................................................................126
3 MODEL, DATA, AND ANALYSIS.......................................................................................................128
4 RESULTS.................................................................................................................................................130
5 IMPLICATIONS AND SUGGESTIONS FOR FURTHER RESEARCH.........................................135
REFERENCES..................................................................................................................................................136
V The Value-Relevance of Corporate Reputation
Düring the Financial Crisis
ABSTRACT.......................................................................................................................................................143
1 FINANCIAL CRISIS = REPUTATION CRISIS?...............................................................................144
2 THEORETICAL BACKGROUND.......................................................................................................145
2.1 IMPACT OF CORPORATE REPUTATION..................................................................................................... 145
2.2 Investors expectations of future firm value.............................................................................145
3 DIFFERENTIATED VIEW ON CORPORATE REPUTATION.......................................................147
3.1 COMPONENTS of REPUTATION...............................................................................................................147
3.2 Stakeholder specificity...................................................................................................................148
4 EMPIRICAL STUDY.............................................................................................................................149
4.1 Model..................................................................................................................................................149
4.2 Data.....................................................................................................................................................149
4.3 RESULTS................................................................................................................................................152
5 DISCUSSION AND MANAGERIAL IMPLICATIONS.....................................................................156
REFERENCES..................................................................................................................................................158
|
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| author | Schloderer, Matthias 1983- |
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| author_role | aut |
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| bvnumber | BV041601286 |
| classification_rvk | QP 600 |
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| dewey-full | 658.4012 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.4012 |
| dewey-search | 658.4012 |
| dewey-sort | 3658.4012 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Thesis Book |
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| indexdate | 2024-07-10T01:00:29Z |
| institution | BVB |
| language | German English |
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| physical | X, 161 S. graph. Darst. |
| publishDate | 2012 |
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| spelling | Schloderer, Matthias 1983- Verfasser (DE-588)104466651X aut Ausgewählte Beiträge zur marktorientierten Unternehmensführung vorgelegt von Matthias Schloderer 2012 X, 161 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier München, Univ., Diss., 2012 Prestige (DE-588)4076334-1 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Management (DE-588)4037278-9 s Prestige (DE-588)4076334-1 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027042887&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Schloderer, Matthias 1983- Ausgewählte Beiträge zur marktorientierten Unternehmensführung Prestige (DE-588)4076334-1 gnd Management (DE-588)4037278-9 gnd |
| subject_GND | (DE-588)4076334-1 (DE-588)4037278-9 (DE-588)4113937-9 |
| title | Ausgewählte Beiträge zur marktorientierten Unternehmensführung |
| title_auth | Ausgewählte Beiträge zur marktorientierten Unternehmensführung |
| title_exact_search | Ausgewählte Beiträge zur marktorientierten Unternehmensführung |
| title_full | Ausgewählte Beiträge zur marktorientierten Unternehmensführung vorgelegt von Matthias Schloderer |
| title_fullStr | Ausgewählte Beiträge zur marktorientierten Unternehmensführung vorgelegt von Matthias Schloderer |
| title_full_unstemmed | Ausgewählte Beiträge zur marktorientierten Unternehmensführung vorgelegt von Matthias Schloderer |
| title_short | Ausgewählte Beiträge zur marktorientierten Unternehmensführung |
| title_sort | ausgewahlte beitrage zur marktorientierten unternehmensfuhrung |
| topic | Prestige (DE-588)4076334-1 gnd Management (DE-588)4037278-9 gnd |
| topic_facet | Prestige Management Hochschulschrift |
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