Verfügbarkeit: Humanistic marketing

Humanistic marketing:

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Bibliographische Detailangaben
Weitere Verfasser:	Varey, Richard J. 1955- (HerausgeberIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Basingstoke [u.a.] Palgrave Macmillan 2014
Ausgabe:	1. publ.
Schriftenreihe:	Humanism in business series
Schlagworte:	Marketing Aufsatzsammlung
Online-Zugang:	Inhaltsverzeichnis
Beschreibung:	XV, 284 S. 23 cm
ISBN:	9781137353283

Internformat

MARC


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Datensatz im Suchindex

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adam_text	CONTENTS LIST OF FIGURES AND TABLES VII NOTES ON CONTRIBUTORS VIII INTRODUCTION 1 MICHAEL PIRSON AND RICHARD }. VAREY PART I WHAT S WRONG WITH MARKETING IN THEORY AND IN PRACTICE? 1 WHERE MARKETING CAUSES TROUBLE 19 VERENA E. STOECKL AND MARIUS K. LUEDICKE 2 RE-AFFIRMING THE PREVAILING ORDER? 29 PIERRE MCDONAGH, WILLIAM E. KILBOURNE AND ANDREA PROTHERO 3 WHAT IS CRITICAL MARKETING STUDIES? READING MACRO, SOCIAL, AND CRITICAL MARKETING STUDIES 39 MARK TADAJEWSKI 4 REHUMANIZING MARKETING (AND CONSUMER BEHAVIOUR) 53 BEN WOOLISCROFT 5 WANTS VS. NEEDS: ON THE PHILOSOPHICAL BASES OF HUMANISTIC MARKETING 59 CLAUS DIRKSMEIER 6 MARKETING FOR MORTALITY? THE SCOTTISH CASE AND THE HUMANKIND INDEX 84 KATHY HAMILTON AND KATHERINE TREBECK 7 CRIMINAL MARKETING: AN INHUMAN SIDE OF BUSINESS 98 NILS BAGELIUS AND EVERT GUMMESSON 8 CAN SOCIETY NURTURE HUMANISTIC MARKETING? 113 ALIAKBARJAFARI 9 HOW IS HUMANISTIC MARKETING POSSIBLE? 126 A. FUAT FTRAT VI CONTENTS PART II MARKETING AS A FORCE FOR GOOD 10 FUSING BACK THE HUMAN, RADICALLY 137 NIKHILESH DHOLAKIA 11 TRANSLATING ANTHROPOLOGICAL CONSUMPTION THEORIES INTO HUMANISTIC MARKETING PRACTICES 150 AHIR GOPALDAS 12 WELL-BEING MARKETING AS HUMANISTIC MARKETING 164 GRACE B. YU, DONG-JIN LEE AND M. JOSEPH SIRGY 13 CONSTRUCTIVE ENGAGEMENT, MACROMARKETING, AND HUMANISTIC MARKETING 176 CLIFFORD J. SHULTZ, II AND STANLEY J. SHAPIRO 14 WISDOM AS EXCELLENCE IN COMMITMENT TO THE HUMANISTIC MARKETING PRACTICE PARADIGM 192 DJAVLONBEK KADIROV AND RICHARD J. VAREY 15 POWER TO THE PEOPLE: AN ESSAY ON BRANDING AND GLOBAL DEMOCRACY 204 THOMAS BOYSEN ANKER 16 RESPONSIBLE ADVERTISING FOR SUSTAINABLE DEVELOPMENT: THE CASE OF FRENCH RESPONSIBLE AGENCIES 216 FABRICE DESMARAIS, SAUVEUR FERNANDEZ AND JEAN-MARC GANCILLE 17 SUSTAINABLE MARKETING THROUGH THE NATURAL STEP 231 DIANE M. MARTIN AND JOHN W. SCHOUTEN 18 SOCIAL NETWORKS AND MARKETING HAPPINESS? THE POTENTIAL ROLE OF MARKETING IN AN ELECTRONIC WORLD 244 ED VOS AND RICHARD J. VAREY 19 SOCIAL BUSINESS - EVERYBODY S BUSINESS 257 MICHAEL J. BAKER CLOSING COMMENTARY: TOWARDS HUMANISTIC MARKETING? 274 RICHARD J. VAREY AND MICHAEL PIRSON INDEX 281
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author2	Varey, Richard J. 1955-
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dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	1. publ.
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physical	XV, 284 S. 23 cm
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spelling	Humanistic marketing ed. by Richard Varey ... 1. publ. Basingstoke [u.a.] Palgrave Macmillan 2014 XV, 284 S. 23 cm txt rdacontent n rdamedia nc rdacarrier Humanism in business series Marketing Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Marketing (DE-588)4037589-4 s DE-604 Varey, Richard J. 1955- (DE-588)173032486 edt SWB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027042622&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis
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title	Humanistic marketing
title_auth	Humanistic marketing
title_exact_search	Humanistic marketing
title_full	Humanistic marketing ed. by Richard Varey ...
title_fullStr	Humanistic marketing ed. by Richard Varey ...
title_full_unstemmed	Humanistic marketing ed. by Richard Varey ...
title_short	Humanistic marketing
title_sort	humanistic marketing
topic	Marketing Marketing (DE-588)4037589-4 gnd
topic_facet	Marketing Aufsatzsammlung
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027042622&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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