Verfügbarkeit: Multinationals and global consumers

Multinationals and global consumers: tension, potential and competition

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Bibliographische Detailangaben
Format:	Buch
Sprache:	English
Veröffentlicht:	Basingstoke Palgrave Macmillan 2013
Schriftenreihe:	The AIB Southeast Asia series
Schlagworte:	Multinationales Unternehmen International business enterprises > Management Marketing Consumer behavior Globalisierung Asien Aufsatzsammlung
Online-Zugang:	Inhaltsverzeichnis
Beschreibung:	Includes bibliographical references
Beschreibung:	XVII, 263 S. graph. Darst.
ISBN:	9781137307286

Internformat

MARC


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Datensatz im Suchindex

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adam_text	CONTENTS LIST OF FIGURES AND TABLES VII PREFACE IX NOTES ON CONTRIBUTORS XI 1 INTERNATIONAL BUSINESS RESEARCH IN ASIA 1 SHIGE MAKINO, T. S. CHAN AND GENG CUI PART I MULTINATIONALS AND ORGANIZATIONAL MANAGEMENT 2 A TEST OF AGENCY COSTS IN STRATEGIC ALLIANCES 15 JUNG-HO LAI, SHENG-SYAN CHEN AND SHAO-CHI CHANG 3 WHAT DRIVES THE STRATEGIC ALLIANCE FORMATION OF TRANSITION ECONOMY SMALL AND MEDIUM-SIZED ENTERPRISES? 40 WIBOON KITTILAKSANAWONG, XUDONG CHEN AND CHAOQUN DUAN 4 GLOBAL FIRMS COMPETING LOCALLY: MANAGEMENT LOCALIZATION AND SUBSIDIARY PERFORMANCE IN CHINA 58 GENG CUI, T. S. CHAN AND SHENGSHENG HUANG 5 THE INFLUENCE OF CULTURE ON BUDGETARY CHARACTERISTICS AND MANAGERIAL EFFECTIVENESS: AN EMPIRICAL INVESTIGATION OF NATIONAL AND MULTINATIONAL COMPANIES IN THAILAND 76 SOMBOON SARAPHAT AND JOSEPH AIYEKU PART II INTERNATIONAL BUSINESS AND FDI 6 UNDERSTANDING THE ENTREPRENEURIAL PROCESS OF LEARNING THROUGH NETWORK DYNAMICS: INSIGHTS FROM CHINA S YOUNG INTERNATIONAL FIRMS 111 LIANXI ZHOU, BRADLEY R. BARNES AND T. S. CHAN 7 DOES SOCIAL CAPITAL ALWAYS CREATE VALUE FOR FIRM INTERNATIONALIZATION? 141 ZEJIAN LI AND YUE WANG VI CONTENTS 8 MULTINATIONAL ENTERPRISE STRATEGY, INSTITUTIONS, STATE CAPACITY AND INWARD FOREIGN DIRECT INVESTMENT INTO THE ASEAN COUNTRIES 161 GREG MAHONY, BILAL RAFT AND CHRIS SADLEIR PART III MARKETING AND CONSUMER BEHAVIOR 9 CROSS-CULTURAL RESEARCH ON CONSUMER RESPONSES TO SERVICE FAILURE: A CRITICAL REVIEW 185 LISA C. WAN AND MAGGIE Y. CHU 10 SELF-DISCREPANCY AND CONSUMER RESPONSES TO COUNTERFEIT PRODUCTS 207 LING PENG, LISA C. WAN AND PATRICK S. POON 11 PERCEPTIONS OF CHINESE AND INDIAN BRAND PERSONALITIES IN GERMANY 225 HEIDI KREPPEL AND DIRK HOLTBRUGGE INDEX 255
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dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
format	Book
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spellingShingle	Multinationals and global consumers tension, potential and competition Multinationales Unternehmen International business enterprises Management Marketing Consumer behavior Globalisierung (DE-588)4557997-0 gnd Multinationales Unternehmen (DE-588)4075092-9 gnd
subject_GND	(DE-588)4557997-0 (DE-588)4075092-9 (DE-588)4003217-6 (DE-588)4143413-4
title	Multinationals and global consumers tension, potential and competition
title_auth	Multinationals and global consumers tension, potential and competition
title_exact_search	Multinationals and global consumers tension, potential and competition
title_full	Multinationals and global consumers tension, potential and competition ed. by T. S. Chan ... [Contrib.: Joseph Aiyeku ...]
title_fullStr	Multinationals and global consumers tension, potential and competition ed. by T. S. Chan ... [Contrib.: Joseph Aiyeku ...]
title_full_unstemmed	Multinationals and global consumers tension, potential and competition ed. by T. S. Chan ... [Contrib.: Joseph Aiyeku ...]
title_short	Multinationals and global consumers
title_sort	multinationals and global consumers tension potential and competition
title_sub	tension, potential and competition
topic	Multinationales Unternehmen International business enterprises Management Marketing Consumer behavior Globalisierung (DE-588)4557997-0 gnd Multinationales Unternehmen (DE-588)4075092-9 gnd
topic_facet	Multinationales Unternehmen International business enterprises Management Marketing Consumer behavior Globalisierung Asien Aufsatzsammlung
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027038643&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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